Apple's iphpone is been predicted to increase its price because old models are

ageing and there is huge demand for new iphones.Based on a study an average apple
product user upgrades his/her phone in four years. If we go by this, people who
bought in 2015 might be really looking for a new phone. This confirms that demand
is already there, but what can we suggest Apple additionally, as a data scientist?

Here is a list of some of the things:

Competitor analysis : Check for: what are their competitors are upto, check for
launch collisions,USP's of competitors products.
SWOT analysis for planning the marketing
Create a BCG matrix to check the amount to be spent on ads for every product
demography to be targeted
Geography to be targetted, based on the performnce of previous campaigns.
Interest based marketing
House hold income of the target audience
Sentiment analysis for launch reaction, usage reaction
Influencer marketing: list of celebrities, microbloggers and youtubers who can
portray a positive picture of the product.
Create seperate campaigns for your first level, second level and thrid level data.