1

3 4

7 8

10 11

12

13

14

15

Crossword developed with Puzzel.org
Across Down
1 A company can command for 1 A company can command for
its products and services that its products and services that
its customers are able and its customers are able and
willing to pay. willing to pay.
2 Is a person or organization 4 Make your target market
that transacts with the know you.
businessperson or organization
5 The company works
to buy goods or services for
continuously with the customer
monetary or other valuable
and with other customers to
consideration.
discover ways to deliver better
3 Human need takes as shaped value.
by culture
7 Customer's perception of
5 Anything that can be how well a company's products
offered to a market to satisfy a and services meet expectations.
need or want.
8 Includes advertisements in
6 This is typically done via newspapers, newsletter,
sampling, introductory price, magazines, brochures and other
money back guarantee, among printed material for
others. distribution.
9 The salesperson sells the 11 Satisfying customer needs.
product and encourages the
12 State of felt deprivation
customer to call whenever he or
she has any questions or
problems.
10 A concept which takes an
inside-out perspective.
11 The set of actual and
potential buyers of a product.
13 The intangible value
offered to customers
14 Are the SMART targets for
marketing which can be used to
track performance against
target.
15 The act of obtaining a
desired object from someone by
offering something in return.