TABLE OF CONTENTS

Section 1 Cover Page i

Section 2 Table of Contents ii

Section 3 Executive Summary 1

Section 4 Industry, Target Customer and Competitor Analysis 2

Section 5 Company Description 3-4

Section 5.1 Mission Statement 3

Section 5.2 Vision Statement 3

Section 5.3 Company Objectives 4

Section 6 Production/Service Plan 5

Section 7 Marketing Plan 6-15

Section 7.1 Executive Summary 6

Section 7.2 Target Customer 7

Section 7.3 Unique Selling Proposition 8

Section 7.4 Positioning and Pricing Strategy 8

Section 7.5 Distribution Plan 9

Section 7.6 Special Offers 9

Section 7.7 Marketing Materials 10

Section 7.8 Promotions Strategy 11

Section 7.9 Online Marketing Strategy 12

Section 7.10 Conversion Strategy 12

Section 7.11 Joint Ventures and Partnerships 13

Section 7.12 Referral Strategy 13

Section 7.13 Strategies for Increasing Transaction Prices 14

Section 7.14 Retention Strategy 14

 Section 7.15 Financial Projection 15

Section 8 Operation and Development Plan 16

Section 9 Organizational Plan 17

Section 10 Critical Risks 18

Section 11 Business Offerings 19

Section 12 Financial Plan 20-21

Section 13 Appendix 22-23