Running head: WHITE CROSS EVALUATION

White Cross Evaluation

Name

Institutional Affiliation
WHITE CROSS EVALUATION 2

White Cross Evaluation

Introduction

White Cross is the largest provider of urgent accident and medical care. It is component

of Tamaki Health that have given healthcare services in New Zealand for at four decades. The

organization gives quality medical care when people require it whether it is a walk in or an

appointment. The firm have 11 clinics that comprises of two 24-hours urgent clinics in

Henderson and Auckland (Mills and Burton, 2016). The healthcare provider gives GP and urgent

care in their New Lynn, Lunn Ave, Palmerston North and Glenfield clinics. Their staff work with

compassion to listen to the needs of the patient.

The staff have a training to provide quality services and work as a team. Due to the role

White Cross plays in the healthcare of system in New Zealand the current analysis sought to

conduct a SWAT, target market and competitive analysis to help the clinic reach more patients

and have a higher impact. Medical services in New Zealand are provided by private and public

hospitals. Services in public hospital are subsidized by the government. therefore White Cross

have to deal with high competition from those public hospitals.

Swot Analysis

Strength

The clinic is the biggest provider of urgent healthcare and medical care services in New

Zealand. It is part of network of 11 clinics that offers medical services and urgent care 24 years a

week. In addition for one to service at the clinic there is no needed for appointment. Therefore,

the clinic is able to reach more people (Mills and Burton, 2016). The clinic is also a part of Tamaki
WHITE CROSS EVALUATION 3

health network and that have experience of about four decades. In addition the prices of the

clinic are affordable that makes it accessible to more people.

Weaknesses

The clinic admitted all types of patient who may not afford services provided thus there

have limited resources that makes them unable to provide quality services to its customers. The

clinic is also not able to hire enough skilled personnel due to limited resources. In addition some

of the personnel of the clinic are rude to their patients (Mills and Burton, 2016). The environment in

the clinic is also not well maintained and have low hygiene. Equipment used in the client are also

old and out of data thus, making it hard for the clinic to provide effective sources. The clinic also

have a poor capacity management and service provision is slow due to huge number of patients it

receive.

Opportunities

The clinic have various opportunities it can tap to increase its performance. Because it

provides urgent medical services to all type of patients (Mills and Burton, 2016). Therefore, the

clinic can get donations from well-wishers who want it expand its capacity in involving welfare

of the people. The clinic can also improve customer service by training staff and adapting higher

standards and better management of capacity. It can improve it public image by analysis the

complaints by customers and taking measure to remedy the problem.

Treats

The also faces various threats in its operations. Most the customer of the clinic are

reluctance to seek medical care. In most cases the customers will seek over the customer drugs

rather than visiting the clinic. There is a high competition in the market that makes customer to
WHITE CROSS EVALUATION 4

reduce charges to lure more customers. As a result the profitability of the firm is reduced. The

pubic hospital in New Zealand are funded by government. In addition the public hospital offer

better quality services. On the other hand there are private hospital that offer free medical to the

hospital.

Target Market

The target market for the firm is provision of medical services in New Zealand. It is

estimated that healthcare spending in New Zealand is about $19.871 and makes about one fifth

of government spending. Both private and public healthcare provision in New Zealand are

effective (Ashby, 2019). In public health healthcare is funded using general taxation that means

residents get subsidized and free medical care. However public healthcare is subject to queues

and slow delivery of services. The target market are those people who seek emergency services

and want to jump the queue (Ashby, 2019). There is significant spending on private medical

provision particularly by the rich. White Cross can capture this market by offering high quality

services to this section of the community.

Competitive analysis

The well-known healthcare providers in New Zealand include Geneva Healthcare, Life

plus lit, royal district nursing service, healthcare of New Zealand Holdings Ltd and Health vision

(Reid, Cormack and Crowe, 2016). The organization that offer emergency services are learned by

volunteers and permanent staff. Therefore, those organization have competitive advantage

because their cost operation is low. A similar case applied to public healthcare because their

services are subsided by the government (Reid, Cormack and Crowe, 2016). However those

healthcare are flocked with many people and have huge queues.
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On the other side private healthcare services have high operating cost and shorter queues.

In fact it possible to get a surgery immediate which could have taken one to want for six months

in a public facility (Reid, Cormack and Crowe, 2016). White Cross can still participate in the

market by providing faster service at a cheaper price than other private hospital (Reid, Cormack

and Crowe, 2016). It will help them to get patients who cannot wait for queues in public health

facilities.
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References

Ashby, J. P. (2019). Awareness and Knowledge of Low Energy Availability, the Female Athlete Triad and

Relative Energy Deficiency in Sport amongst New Zealand Healthcare Professionals (Doctoral

dissertation, University of Otago).

Fleisher, C. S., & Bensoussan, B. E. (2015). Business and competitive analysis: effective application of

new and classic methods. FT Press.

Gürel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. Journal of International Social

Research, 10(51).

Mills, E. D., & Burton, C. (2016). P027 A qualitative study exploring the potential influences of sexuality,

gender identity, and occupation on health states and engagement with healthcare among

LGBTQIA+ sex workers in New Zealand.

Reid, J., Cormack, D., & Crowe, M. (2016). The significance of socially-assigned ethnicity for self-

identified Māori accessing and engaging with primary healthcare in New Zealand. Health:, 20(2),

143-160.