Professional Documents
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Name
Institutional Affiliation
SOCIAL MEDIA INVOLVEMENT 2
Executive summary
The current analysis sought to determine how a brand can increase the numbers times its
consumers visit their social media page. It was found that the main factors of social media visits
include information, dependence and social influence. The brand can increase visits to its page
by tapping on this social media involvement factors. It was also found addition to social media
was higher in youth than adults. Most of the frequent visits to social media sites were found to be
youths. The firm should put up measures that will help the consumer to use Instagram in making
a decision. The brand should put up a tutorial on various aspects of life and the benefits of using
their product. The strategy has been used by Sensodyne a toothpaste manufacturing company in
advertising its brand of toothpaste. The study recommended that the brand will need to increase
the monthly social media visits among the respondents. The firm will offer educational tutorials
to its clients to increase their involvement in social media. An educational tutorial for children
that can help to increase viewership by parents. Once the parents visit the page the brand will
Contents
Executive summary......................................................................................................................... 2
3a the extent to which the device used differs across the three psychographic groups .............. 6
3b Difference in the time of the day for access social media among the age groups ........... 7
3e Variability of the four items of social media involvement for tech lovers ..................... 11
5a Extent in which interaction time with social media differs for those mostly access the page
5 d impact of monthly social media visits on perception depending on whether incentives were
offered ....................................................................................................................................... 18
References ..................................................................................................................................... 21
SOCIAL MEDIA INVOLVEMENT 4
SPSS Output.................................................................................................................................. 22
SOCIAL MEDIA INVOLVEMENT 5
List of figures
List of tables
Table 1 Time of interaction for males and females .......................Error! Bookmark not defined.
Table 8 Incentive........................................................................................................................... 18
3a the extent to which the device used differs across the three psychographic groups
The psychographic groups that were analyzed in the current study included tech lovers,
number cruncher and the creative. As shown in figure 1 among the tech lovers the most popular
device was a mobile phone. Those who used mobile phones were 145 accounting for 65.6%,
tablet users were 44 accounting for 19.9% and computer users were 32 accounting for 14.5%.
Among the number cruncher, the mobile users were 42 accounting for 56%, tablet users were 10
accounting for 13.3% and the computer users were 23 accounting for 30.7%. In the creative
category, the mobile phone users were 19 accounting for 46.3%, tablet users were 8 accounting
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Tech lovers Number cruchers Creative
In all the categories mobile phone was the most popular device. The reason why the
mobile phone is the most popular is due to the convenience of using the device. The second most
preferred device among the tech lovers was tablet rather than a computer like the other groups.
The tablet was popular among tech lovers due to the advancement and capabilities it has. The
creative group and number crunchers preferred a computer over the tablet because of the wider
view it gives.
3b Difference in the time of the day for access social media among the age groups
The current analysis categories the age of the participants in four age groups; below 20
years, 21 to 30 years, 31 to 40 years, 41 to 50 years and above 51 years. The time for accessing
social media for the four age groups is shown in figure 2, in the below 20 years category those
who accessed the media in the morning were 63 accounting for 31.8%, in the midday were 34
accounting for 17.2%, in the afternoon were 55 accounting for 27.8% and at night were 46
The participant between the ages of 21 to 30 who accessed the media in the morning were
74, midday was 30, afternoon was 44 and night were 57. Those between the ages of 31 to 40
years who accessed the media in the morning were 39, midday was 28, afternoon was 17 and
night were 11. Those between the ages of 41 to 50 who accessed the media in the morning were
23, midday was 22, afternoon was 13 and night were 36. Finally, those above the age of 51 years
who accessed the media in the morning were 28, midday was 13, afternoon was 37 and night
were 27.
Figure 2: Time for accessing social media. The result of accessing the media indicates that the
morning is the preferred time among young while for old people it is night and afternoon.
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Below 20 years 21 to 30 years 31 to 40 years 41 to 50 years Above 50 years
The study sought to instigate the time of interaction between males and females. There
were 248 females and the average time of interaction was found to be 42.77 minutes with the
standard deviation of 23.202. The highest time of interaction among females was 145 minutes
and the least was 15 minutes. On the other hand, males were 221 and the meantime of interaction
was 47.07 with a standard deviation of 30.291. The highest time of interaction was 231 minutes
and the least time of interaction was 5 minutes. The average interaction for the male is more than
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Male Female
Females pay attention to deals and like to analysis all the opinion. A lady can look at all
the products in the store and only end up take one. It will take them more time to decide on the
product thus have more time for interaction. On the other hand, males are decided on the product
SOCIAL MEDIA INVOLVEMENT 10
and particular features to look for. Therefore a male will go straight to put the product he needs.
The monthly social media visit time for the three psychographic groups was sought. For
the tech lover’s category, it was found that the average monthly time spends on social media was
4.95 minutes with a standard error of 4.56. The highest time was 35 minute and the least was 1
minute. The mode for tech lover’s time on social media was 6 and the median 4. The average
time spent on social media by the number crusher was 4.77 with a standard error of 4.62 the
minimum value was 1 and the maximum was 25. The modewas 2 minutes and the median 4
minutes. For the creative category,the mean time spent on social media was 3.24 with a standard
error of 2.343. The least time was one minute and the highest was 11 minutes, the mode was 1
0
Tech lovers Number Cruchers Creative
For tech lovers, they seem to enjoy staying on social media more. It is because the average time
spent by this category is more than the others. The second group that stays on social media more
is the number cruncher and those withthe least time in social media are the creative category.
The creative category hasthe least time in social media because they are required to create new
things thus, they will be busy. However, the tech lovers are likely to be on social media research
3e Variability of the four items of social media involvement for tech lovers
The variability of the element of social media involvement was sought. The elements
include the use of information in decision making, log into Instagram in the first hour of waking
up, influence by post on Instagram and visit Instagram multiple times. As shown in table 3 the
standard deviation of using information from Instagram on decision making was 1.518, the
variance was 2.303 and the range was 6. The standard deviation of logging on into Instagram
SOCIAL MEDIA INVOLVEMENT 12
with the first hour of working up was 1.9 and the standard error was 3.63. Thestandard error of
the influence of posts on Instagram was 1.433 with a variance of 2.054. The standard error of
14
12
10
0
II_1 II_2 II_6 II_9
The influence of Instagram among the tech lover in decision making was found to be
minimal. That category was also observed to have a low possibility of logging into social media
in the first hour of waking up. The influence of posts on the people found to be low and a few of
The firm should put up measures that will help the consumer to use Instagram in making
a decision. The brand should put up a tutorial on various aspects of life and the benefits of using
their product. The strategy has been used by Sensodynea toothpaste manufacturing company in
SOCIAL MEDIA INVOLVEMENT 13
advertising its brand of toothpaste. The consumers will visit the page of the firm to watch those
tutorials. The firm takes advantage of this by putting an advertisement about their products.
Thus, the brand will be a great influence on the decisions made by the enterprise (Felix,
Rauschnabel and Hinsch, 2017). For those who visit the page in the evening and at night their
main objective is to relax and pass time. At this time the page should put up a simple
advertisement that will tell consumers what is offered. A good example of a brand that uses that
method is Grammarly. The brand offers a simple illustration of the products it sells that catch the
It was found that most of the young people log in to Grammarly in the morning while
elderly people login in the evening. The firm can ensure that the adverts put up in the day and
morning target young consumers while those put up in the night target in the night (Ashley and
SOCIAL MEDIA INVOLVEMENT 14
Tuten, 2015). This measure is applied in the advertisement for sensitive puts like alcohol and
condoms. Advertisement for those puts is mostly done at high because it is assumed that children
5a Extent in which interaction time with social media differs for those mostly access the page in
The summary statistics for the comparison of the interaction time is shown in table 4. The
number of people uses accessed the social media page in the morning were 191 and at night were
158. The mean time of interaction for those who accessed in the morning was 40.435 minutes
with a standard deviation of 21.101. The mean time of interaction for those who visited at night
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30.23 39.995
40.435 54.677
191 158
Morning Night
The results for independent sample test are shown in table 5. The value of t when equal
variance was assumed was -4.258 with 347 degrees of freedom and when variance was assumed
to be unequal t value was -4.036 with 227 degrees of freedom. The mean difference when the
equal difference was assumed was -14.2427 and when unequal variance was assumed was -
T -4.258 -4.036
Df 347 227.649
The t-value indicates that the interaction time is different for that access the page during
the morning than at night. It because in the morning the consumer does not have time to engage
in the media because he/she is supposed to do other tasks. However, in the night the consumer
has all the time on the whole because he/she has completed all their work. Therefore the client
Results for one-way ANOVA for those below the age of twenty years are shown in table
6. The sum of the square between groups was 15996 with 22 degrees of freedom and within
groups was 36054 with 175 degrees of freedom. The mean square between groups was 727 and
within groups was 206. Those between 21 to 30 years had a sum square between groups of 9895
with 9 degrees of freedom and within groups, it was 59844 with 191 degrees of freedom. The
SOCIAL MEDIA INVOLVEMENT 16
sum square between groups for those between the ages of 31 to 40 years was 6573 with 9
degrees of freedom and within groups was 24189 with 84 degrees of freedom. The sum square
for those be between 41 to 50 years and above 51 years was 12977 and 15187
Table 2 ANOVA
Degrees of 22 175
freedom
Degrees of 9 191
freedom
Degrees of 9 84
freedom
Degrees of 14 79
freedom
Degrees of 19 85
freedom
The finding of results of ANOVA indicates the perception about social media reduces as
age increase. It was found that lower the age group the higher the perception about social media.
It shows that young people have a higher perception of social media than older people.
waking up
There were three different factors that emerged among the respondent; information
source, dependence on Instagram and social influence. The users of Instagram get information
about their help and other elements; Thus, Instagram has an impact on the decision made by the
SOCIAL MEDIA INVOLVEMENT 18
users. The second factor of dependence on Instagram indicates that users depend on it to almost
the point of addiction. The users consider the program as a source of entertainment. The third
factor is the social influence of Instagram. It puts the notion that users apply Instagram to project
5 d impact of monthly social media visits on perception depending on whether incentives were
offered
Table 4 Incentive
visits
Table 5 No incentive
visits
The constant value for linear regression between the perception of social media and
monthly visits when the incentive was given was 3.825 with an error of 0.791. While the
coefficient was 0.037 with an error of 0.034. The constant when no incentive was given was
1.795 with an error of 0.348 and the coefficient was 0.108 with an error of 0.009. The regression
analysis indicates that giving an incentive increases the perception of the respondent about social
media.
SOCIAL MEDIA INVOLVEMENT 19
The brand will need to increase the monthly social media visits among the respondents. It
was found that the mina factor of social media involvement includes information, dependence
and social interaction (Sajid, 2016). The firm will offer educational tutorials to its clients to
increase their involvement in social media. Figure 1 is an educational tutorial for children that
can help to increase viewership by parents (Sajid, 2016). One the parents visit the page the brand
The page should also be made in a way that will help the interaction of customers. The
interaction should be encouraged by asking feedback from the clients about their product (Tuten
and Solomon, 2017). The feedback will result in more participation of the costumer that will
eventually increase their dependence. The interactions will also ensure customers seek the
approval of the brand that will raise their participating in the marketing efforts of the firm.
SOCIAL MEDIA INVOLVEMENT 20
SOCIAL MEDIA INVOLVEMENT 21
References
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-
27.
SOCIAL MEDIA INVOLVEMENT 22
SPSS Output
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Frequencies
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valid data.
SOCIAL MEDIA INVOLVEMENT 24
Syntax FREQUENCIES
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Statistics
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Missing 2
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Frequencies
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SOCIAL MEDIA INVOLVEMENT 27
Syntax FREQUENCIES
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SOCIAL MEDIA INVOLVEMENT 29
Frequencies
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SOCIAL MEDIA INVOLVEMENT 30
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Statistics
192033221 = MOBILE, 2 =
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SOCIAL MEDIA INVOLVEMENT 32
Frequencies
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SOCIAL MEDIA INVOLVEMENT 33
Syntax FREQUENCIES
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Statistics
192033221 = MORNING, 2 =
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SOCIAL MEDIA INVOLVEMENT 34
NIGHT
Cumulative
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SOCIAL MEDIA INVOLVEMENT 35
FREQUENCIES VARIABLES=@192033221MORNING2MIDDAY3AFTERNOON4NIGHT
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SOCIAL MEDIA INVOLVEMENT 36
treated as missing.
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SOCIAL MEDIA INVOLVEMENT 37
Missing 0
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Cumulative
/FILE='C:\Users\user\Documents\split group.xlsx'
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SOCIAL MEDIA INVOLVEMENT 38
EXECUTE.
FREQUENCIES VARIABLES=@192033221MORNING2MIDDAY3AFTERNOON4NIGHT
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Frequencies
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SOCIAL MEDIA INVOLVEMENT 39
treated as missing.
valid data.
Syntax FREQUENCIES
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[DataSet7]
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192033221 = MORNING, 2 =
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SOCIAL MEDIA INVOLVEMENT 40
Missing 0
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Frequencies
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SOCIAL MEDIA INVOLVEMENT 42
valid data.
Syntax FREQUENCIES
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[DataSet8]
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192033221 = MORNING, 2 =
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N Valid 94
Missing 0
SOCIAL MEDIA INVOLVEMENT 43
NIGHT
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DESCRIPTIVES VARIABLES=@19203322LENGTHOFTIMESECONDS
Descriptives
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SOCIAL MEDIA INVOLVEMENT 44
Comments
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Data File
Missing Value Handling Definition of Missing User defined missing values are
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Syntax DESCRIPTIVES
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Descriptive Statistics
19203322LENGTH OF
248 15 145 42.77 23.202
TIME (SECONDS)
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Notes
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treated as missing.
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VARIABLES=@19203322LENGT
HOFTIMESECONDS
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MIN MAX.
[DataSet10]
SOCIAL MEDIA INVOLVEMENT 47
Descriptive Statistics
19203322LENGTH OF
304 5 231 47.07 30.291
TIME (SECONDS)
DESCRIPTIVES VARIABLES=@19203322FIRSTMONTHOFLAUNCHnumberoftimesvisited
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Descriptive Statistics
19203322FIRST MONTH
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DESCRIPTIVES VARIABLES=@19203322FIRSTMONTHOFLAUNCHnumberoftimesvisited
Descriptives
SOCIAL MEDIA INVOLVEMENT 50
Notes
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av
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Missing Value Handling Definition of Missing User defined missing values are
treated as missing.
Syntax DESCRIPTIVES
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[DataSet3] C:\Users\user\Documents\Creative.sav
Descriptive Statistics
19203322FIRST MONTH
times visited)
Valid N (listwise) 43
DESCRIPTIVES VARIABLES=@19203322FIRSTMONTHOFLAUNCHnumberoftimesvisited
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SOCIAL MEDIA INVOLVEMENT 52
Notes
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crazy.sav
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Missing Value Handling Definition of Missing User defined missing values are
treated as missing.
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VARIABLES=@19203322FIRSTM
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/STATISTICS=MEAN STDDEV
MIN MAX.
Descriptive Statistics
19203322FIRST MONTH
times visited)
Valid N (listwise) 77
DESCRIPTIVES
VARIABLES=@19203322SMI_1IoftenuseinformationonInstagramtoguidedecisionmaki
@19203322SMI_2IlogontoInstagramwithinthefirsthourofwhenIwakeup
@19203322SMI_6IaminfluencedbypostsonInstagram
@19203322SMI_9IhavetovisitInstagrammultipletimeseveryday
Descriptives
Notes
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crazy.sav
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N of Rows in Working
223
Data File
Missing Value Handling Definition of Missing User defined missing values are
treated as missing.
Syntax DESCRIPTIVES
VARIABLES=@19203322SMI_1Io
ftenuseinformationonInstagramtogui
dedecisionmaki
@19203322SMI_2IlogontoInstagra
mwithinthefirsthourofwhenIwakeup
@19203322SMI_6Iaminfluencedby
postsonInstagram
@19203322SMI_9IhavetovisitInstag
rammultipletimeseveryday
/STATISTICS=STDDEV
VARIANCE RANGE.
Descriptive Statistics
19203322SMI_1: I often
use information on
221 6 1.518 2.303
Instagram to guide
decision making
19203322SMI_2: I log on
up
19203322SMI_6: I am
19203322SMI_9: I have
times everyday
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SOCIAL MEDIA INVOLVEMENT 57
/READNAMES=on
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EXECUTE.
T-TEST GROUPS=@192033221MORNING2MIDDAY3AFTERNOON4NIGHT(1 4)
/MISSING=ANALYSIS
/VARIABLES=@19203322LENGTHOFTIMESECONDS
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T-Test
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SOCIAL MEDIA INVOLVEMENT 58
N of Rows in Working
568
Data File
Missing Value Handling Definition of Missing User defined missing values are
treated as missing.
analysis.
Syntax T-TEST
GROUPS=@192033221MORNING
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(1 4)
/MISSING=ANALYSIS
/VARIABLES=@19203322LENGT
HOFTIMESECONDS
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[DataSet11]
SOCIAL MEDIA INVOLVEMENT 59
Group Statistics
192033221 = MORNING,
2 = MIDDAY, 3 =
Independent Samples T
Variances
F Sig. t df
/MISSING ANALYSIS.
Oneway
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Syntax ONEWAY
@19203322PERCEPTIONOFINST
AGRAMConstantsum BY
@19203322AGE
/MISSING ANALYSIS.
ANOVA
FACTOR
/VARIABLES @19203322SMI_1IoftenuseinformationonInstagramtoguidedecisionmaki
@19203322SMI_2IlogontoInstagramwithinthefirsthourofwhenIwakeup
@19203322SMI_3Instagramhelpsmakedecisionsofwhattobuyeasier
@19203322SMI_4IcouldgoaweekwithoutvisitingInstagram
@19203322SMI_10IcareaboutwhatotherpeoplethinkofmyInstagramaccoun
@19203322SMI_9IhavetovisitInstagrammultipletimeseveryday
@19203322SMI_5Instagramisgreatforsharingmylifewithothers
@19203322SMI_8AllmyfriendsuseInstagramregularly
@19203322SMI_7IgetboredbyInstagrampageseasily
@19203322SMI_6IaminfluencedbypostsonInstagram
/MISSING LISTWISE
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@19203322SMI_2IlogontoInstagramwithinthefirsthourofwhenIwakeup
@19203322SMI_3Instagramhelpsmakedecisionsofwhattobuyeasier
@19203322SMI_4IcouldgoaweekwithoutvisitingInstagram
SOCIAL MEDIA INVOLVEMENT 63
@19203322SMI_10IcareaboutwhatotherpeoplethinkofmyInstagramaccoun
@19203322SMI_9IhavetovisitInstagrammultipletimeseveryday
@19203322SMI_5Instagramisgreatforsharingmylifewithothers
@19203322SMI_8AllmyfriendsuseInstagramregularly
@19203322SMI_7IgetboredbyInstagrampageseasily
@19203322SMI_6IaminfluencedbypostsonInstagram
/EXTRACTION PC
/ROTATION NOROTATE
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Factor Analysis
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SOCIAL MEDIA INVOLVEMENT 64
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variable used.
SOCIAL MEDIA INVOLVEMENT 65
Syntax FACTOR
/VARIABLES
@19203322SMI_1Ioftenuseinformati
ononInstagramtoguidedecisionmaki
@19203322SMI_2IlogontoInstagram
withinthefirsthourofwhenIwakeup
@19203322SMI_3Instagramhelpsma
kedecisionsofwhattobuyeasier
@19203322SMI_4Icouldgoaweekwit
houtvisitingInstagram
@19203322SMI_10Icareaboutwhatot
herpeoplethinkofmyInstagramaccoun
@19203322SMI_9IhavetovisitInstag
rammultipletimeseveryday
@19203322SMI_5Instagramisgreatf
orsharingmylifewithothers
SOCIAL MEDIA INVOLVEMENT 66
@19203322SMI_8AllmyfriendsuseI
nstagramregularly
@19203322SMI_7IgetboredbyInstag
rampageseasily
@19203322SMI_6Iaminfluencedbyp
ostsonInstagram
/MISSING LISTWISE
/ANALYSIS
@19203322SMI_1Ioftenuseinformati
ononInstagramtoguidedecisionmaki
@19203322SMI_2IlogontoInstagram
withinthefirsthourofwhenIwakeup
@19203322SMI_3Instagramhelpsma
kedecisionsofwhattobuyeasier
@19203322SMI_4Icouldgoaweekwit
houtvisitingInstagram
SOCIAL MEDIA INVOLVEMENT 67
@19203322SMI_10Icareaboutwhatot
herpeoplethinkofmyInstagramaccoun
@19203322SMI_9IhavetovisitInstag
rammultipletimeseveryday
@19203322SMI_5Instagramisgreatf
orsharingmylifewithothers
@19203322SMI_8AllmyfriendsuseI
nstagramregularly
@19203322SMI_7IgetboredbyInstag
rampageseasily
@19203322SMI_6Iaminfluencedbyp
ostsonInstagram
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/ROTATION NOROTATE
SOCIAL MEDIA INVOLVEMENT 68
/METHOD=CORRELATION.
Maximum Memory
13688 (13.367K) bytes
Required
[DataSet11]
Communalities
Initial Extraction
19203322SMI_1: I often
use information on
1.000 .631
Instagram to guide
decision making
19203322SMI_2: I log on
up
SOCIAL MEDIA INVOLVEMENT 69
19203322SMI_3:
easier
19203322SMI_4: I could
19203322SMI_10: I care
account
19203322SMI_9: I have to
times everyday
19203322SMI_5:
19203322SMI_8: All my
regularly
SOCIAL MEDIA INVOLVEMENT 70
19203322SMI_7: I get
easily
19203322SMI_6: I am
Component Matrixa
Component
1 2 3
19203322SMI_1: I often
use information on
-.131 .778 .094
Instagram to guide
decision making
19203322SMI_2: I log on
up
19203322SMI_3:
easier
19203322SMI_4: I could
Instagram
SOCIAL MEDIA INVOLVEMENT 72
19203322SMI_10: I care
account
19203322SMI_9: I have to
times everyday
19203322SMI_5:
19203322SMI_8: All my
regularly
19203322SMI_7: I get
easily
19203322SMI_6: I am
a. 3 components extracted.
SOCIAL MEDIA INVOLVEMENT 73
/FILE='C:\Users\user\Documents\split group.xlsx'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
EXECUTE.
REGRESSION
/MISSING LISTWISE
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT @19203322FIRSTMONTHOFLAUNCHnumberoftimesvisited
/METHOD=ENTER @19203322PERCEPTIONOFINSTAGRAMConstantsum.
Regression
SOCIAL MEDIA INVOLVEMENT 74
Notes
Comments
Filter <none>
Weight <none>
N of Rows in Working
155
Data File
treated as missing.
Syntax REGRESSION
/MISSING LISTWISE
ANOVA
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT
@19203322FIRSTMONTHOFLAU
NCHnumberoftimesvisited
/METHOD=ENTER
@19203322PERCEPTIONOFINST
AGRAMConstantsum.
Additional Memory
0 bytes
Required for Residual Plots
[DataSet12]
SOCIAL MEDIA INVOLVEMENT 76
Variables Entered/Removeda
Variables Variables
1 19203322PER
CEPTION OF
INSTAGRAM . Enter
(Constant
sum)b
Model Summary
ANOVAa
SOCIAL MEDIA INVOLVEMENT 77
Coefficientsa
Standardized
19203322PERCEPTION
(Constant sum)
/FILE='C:\Users\user\Documents\split group.xlsx'
/SHEET=name 'Incentive'
SOCIAL MEDIA INVOLVEMENT 78
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
EXECUTE.
REGRESSION
/MISSING LISTWISE
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT @19203322FIRSTMONTHOFLAUNCHnumberoftimesvisited
/METHOD=ENTER @19203322PERCEPTIONOFINSTAGRAMConstantsum.
Regression
Notes
Comments
Filter <none>
Weight <none>
N of Rows in Working
104
Data File
treated as missing.
Syntax REGRESSION
/MISSING LISTWISE
ANOVA
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT
@19203322FIRSTMONTHOFLAU
NCHnumberoftimesvisited
/METHOD=ENTER
@19203322PERCEPTIONOFINST
AGRAMConstantsum.
Additional Memory
0 bytes
Required for Residual Plots
[DataSet13]
SOCIAL MEDIA INVOLVEMENT 81
Variables Entered/Removeda
Variables Variables
1 19203322PER
CEPTION OF
INSTAGRAM . Enter
(Constant
sum)b
Model Summary
ANOVAa
SOCIAL MEDIA INVOLVEMENT 82
Coefficientsa
Standardized
19203322PERCEPTION
(Constant sum)