Analysis of the Marketing Mix Strategies

1. Product Mix

 Brand Name

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 Quality

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 Features

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 Packaging

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 After sales services

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1. Price Mix
 List price
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 Discounts
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 Strategies
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 Payment terms/credit facilities etc

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2. Place
 Channels
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 Coverage
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 Locations
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 Inventory
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 Transportation/Delivery

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3. Promotion
 Advertising:

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 Public Relations:

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 Sales Promotions:

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 Personal Selling:

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 Direct Marketing:

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