Introduction

The emergence of technology makes our everyday life easier. Internet provides us with
wide array of possibilities, may it be in terms of communication and such. In fact, the use of the
internet has been widely considered by most of us and it is due to its convenience as well as its
vast uses. One of the beneficial use of the internet and by far the prominent is that it generates an
easier connection or communication with other people from all over the world and for specific
purposes. Also, with the use of internet it can really change people’s lives. It enables students to
do research and find anything on web in just one click.
The use of social media platforms, such as Facebook, Instagram, Youtube, and Twitter are all
commonly used. Through the use of this, we feel limitless in gathering information that could add
up to our knowledge of certain things (Amedie, J 2015). Moreover, the use of social media
platforms enables students to use this medium in communicating, exchanging ideas with lecturers
and also in gathering knowledge. In recent times, the use of social media has become one of the
most vital communication means that benefited everyone especially students, in terms of
educational purposes and in collaboration with faculty (Al-Rahmi, W. 2013). These social media
sites have been prominent and many students have considered these as a part of their educational
success (Chen, Liang, & Wang 2011).
However, because of the wide acceptance to these social networking sites, students have a
difficulty in keeping their focus on school works and just prefer browsing and checking their social
media accounts (Khurana, N 2015). Furthermore, it is undeniable that these social media platforms
such as Facebook, Instagram, Youtube, Twitter and other social media platforms are really good
in entertaining us, that is why most students are discourage to do their duties and have always been
distracted, because students pay more attention on virtual world of social networking. According
to Zhukova, A (2018) there are seven negative effects of social media on people and users, one of
is that, being addictive to it, to a point wherein you would feel like a day is not complete if you
haven’t checked on your social media accounts.
The freedom that these online social networking sites has given, creates an effect to the academic
performances of students. According to Egedegbe, N (2014) it will depend on what type of social
media site a student is using, if it is for entertainment activity or rather for educational purposes.
As of today’s time, college students are well exposed to all kinds of technologies making it an
advantage for them in terms of attaining a stable educational purposes, because of the social media
platforms making it easy to access everything for their studies.
Accordingly, the research is intended for freshmen accountancy students of Ateneo de Naga
University. For the purpose of knowing the effects of social media to the academic performances
of freshmen accountancy students of Ateneo de Naga University. Through this research, we could
find concrete answers about the way students were affected by these social media on their
academic performances. It further seeks the positive and negative effects of social media to the
academic performances of the students.
 Significance of the Study
This study can be considered as an effective academic source for researchers.
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where in such, it will raise awareness for the following:
1. Students. As being the subject of the research they are the ones who will benefit most from
this research. This is mainly because the research is primary intended for them. It will make
them aware of the positive and negative effect of social media in their academic
performances.
2. Teachers. The study will also help the teachers to come up with a better teaching technique
or approach to further flourish and develop teaching strategy that will engage and motivate
their students to study well.
3. Internet Experts. Through this study it will provide them to an improvement in their
inventions by knowing the effects of social media on academic performances of students
and to be able to innovate a social networking site that its priority is to help students more
in their studies – more likely an educational social media application.
4. Parents. This study is also intended for the parents in which this study will serve as a guide
for them on disciplining their children on the proper study habit and in handling a balanced
use of social media platforms.

Definition of Terms:
1. Social Media. The word ‘Social’ relating to people or society in general which enables to
connect and share ideas through the virtual networks.
2. Social networking site. An online website that allows users to create public profile and
helped users through communicating all over the world.

Scope and delimitation

The study is limited to the Ateneo de Naga University students wherein it is specifically implied
to all freshmen accountancy students only. It aims to seek for the positive and negative effect of
social media to the academic performances of freshmen accountancy students. The information
and the data that will be collected will serve as a way to generate a meaningful conclusion. It is
not only the freshmen Accountancy students who will be benefited, but also the other colleges’
students in Ateneo de Naga University.
References:

Al-Rahmi, W. (2013). The Impact of Social Media use on Academic Performance among
university students: A Pilot Study. Retrieved August 2013, from
https://www.researchgate.net/publication/283723637_The_Impact_of_Social_Media_use_on_Ac
ademic_Performance_among_university_students_A_Pilot_Study

Amedie, J (2015). The impact of social media in the society. Retrieved November 2019, from
https://scholarcommons.scu.edu/cgi/viewcontent.cgi?article=1002&context=engl_176
Chen, Liang, & Wang (2011). The Effects of Social Media on College Students. Retrieved
November 2019, from
https://scholarsarchive.jwu.edu/cgi/viewcontent.cgi?article=1004&context=mba_student

Egedegbe, N (2014). The Effect of Social Networking Sites on Students' Academic Performance in
Girne American University, North Cyprus. Retrieved May 2013, from
http://ydemokrat.blogspot.com/2013/05/the-effect-of-social-networking-sites.html

Khurana N (2015). The Impact of Social Networking Sites on the Youth. J Mass Communication.
Retrieved June 2015, from https://www.omicsonline.org/open-access/the-impact-of-social-
networking-sites-on-the-youth-2165-7912-1000285.php?aid=65365 Journalism 5:285. doi:
10.4172/2165-7912.1000285)

Zhukova, A (2018). 7 Negative Effects of Social Media on People and Users. Retrieved October
2018, from https://www.makeuseof.com/tag/negative-effects-social-media/