DENTONIC TOOTHPASTE

Product:
1) What products are we selling:
Toothpaste/Toothpowder
 Market Position:
High quality product
Effectively reduces plaque
Lesser cavity
Brighter Teeth
Value for money
Soothing taste
 Competitors:
 Colgate
 Sensodyne
 Closeup
 Medicam
 English

PLACE:
We are currently selling this product in all over Pakistan.
There are plenty of other famous toothpaste brands in
Pakistan. The customers already know these brands and
their market position. This adds more competition
between the brands.

PRICE:

We have a one-price policy in which the customers will

be charged with the same price for all the goods and
services offered for sale. Initially, we will have
promotional-pricing.

PROMOTION:

First of all, we will try to grab the attention of the

potential customers by advertising (both online and
offline), trade shows and conventions, create a pre-order
promotion, use eye-catching visual media, and promote
and sell in multiple marketplaces.
After getting the attention of the audience, we will try to
keep it. To hold consumer interest, we focus on our
message on the product’s features and benefits.
Finally, we will ask consumers to take action, to buy. We
will give them the reason to act the right way.