Sunfeast

Product: Wide variety of products from Premium quality of biscuit range along with some innovative
and exciting dual cream biscuits to inexpensive biscuits. Various products like Sunfeast Dark Fantasy
Choco Fills Luxuria, Sunfeast Dark Fantasy Choco Fills, Sunfeast Dark Fantasy Choco Meltz, Sunfeast
Delicious Nut & Raisins, Sunfeast Delicious Nut Biscotti, Dark Fantasy Chocolate and Vanilla, Sunfeast
Dream cream ,Sunfeast Marie light and many more

Price: Pricing strategy adopted by Sunfeast is variable and competitive type. It depends on the number
of factors like need of the customers, tastes and demands in various sections of a society. Prices of
biscuits like dark fantasy have caught imagination of adults and children, and hence is quite high
expensive than the other biscuits.

Place: As Sunfeast has a wide range of biscuits catering to different segments of society, they have deep
penetration in both rural and urban. As it has a well-established distribution channel and the E-choupal
Network provided by its parent company ITC

Promotion: To promote its product they sign famous actors and famous personalities like Alia Bhatt,
Shahrukh khan, Sania Mirza, Sachin Tendulkar. Major medium of promotions are advertisement,
newspaper and magazine. It spends more on the promotion of its premium biscuits than highly
competitive biscuits. Hence, it is number 1 cream biscuit brand in India.