Professional Documents
Culture Documents
NO 1 2
NAME OF THE AUTHOR Robert S. Kaplan Ilia D. Dichev, John Graham
Campbell R. Harvey, Shiva
Rajgopal,
Journal of IESE Business School Journal of Applied Corporate Iranian Journal of Management
Finance Studies
EVA and Cash value added do Evidence on EVA® Market value added and
NOT measure shareholder value traditional accounting criteria:
creation Which measure is a best
predictor of stock return in
Malaysian companies
EVA, NOPAT and WACC EVA Market value added (MVA), net
income (NI), net operational
profit after tax (NOPAT), and
earnings per share (EPS)
Measure the Performance with RATIO ANALYSIS AND EQUITY Return on Marketing:
the Market Value VALUATION Using Customer Equity to Focus
Added: Evidence from CSR Marketing Strategy
Companies
Amount of sales, intensity of Sales Profit Margin, Asset Inertia, Quality, Price, Convinence,
work, number of employees, Turnover, Operating Liability Community, Trust, Ad awareness,
total asset ratio, long & short Leverage, Sales, Asset Preferential treatment, Investment in loyalty
term debt ratio Turnover program, Image fits my personality, Ethical
standards, Community events, Corporate
citizenship, Information
Impact of SCR on perforamance Ratio Analysis and its Relationship between financial & marketing
metrics & stock price preidctive ability startegy
9 10
Edward I. Altman Edward I. Altman
1968 2000
Possibility of Bankruptcy Possibility of Bankruptcy
Predictive Predictive
sixty-six corporations 111
Secondary Data Secondary Data
accuracy-matrix, Discriminant Analysis. Discriminant Analysis, emerging market
scoring (EMS) model,
Ratio Analysis & Bankruptcy prediction Ratio Analysis & Bankruptcy prediction