Minerals add to our safety, health and well-being.

Iron, copper, coal, petroleum and other

minerals have a thousand and one uses. The loss of even one of these minerals would affect our
life considerably. Careful mining helps us to conserve coal, iron and oil-deposits.

It seems hard to believe that one day we would have to live without coal or oil. Yet, there are
chances that oil and coal will get exhausted if we continue using them at the rate we do today.

We should take the following steps to conserve non-renewable resources.

1. Prohibiting wastage of resources:

Wastage of resources should be discouraged. For example, using public transport in place of
individual vehicles helps to conserve valuable petrol. Use of ‘car-pool’ system where several
people with a common destination go together in one vehicle, saves petrol. Switching off fans,
lights and coolers when not in use, using cooking gas economically, use of pressure cookers,
using tubelights in place of electric bulb are some ways of conserving non-renewable resources
which could help in a big way.

2. Use of substitutes:

Alternative sources of energy like solar energy, wind energy, tidal energy, energy from biomas
(biogas), etc., can be used on a large scale to substitute the fossil fuels. Use of solar cookers and
biogas for cooking must be encouraged.
New materials are being developed to substitute non-renewable resources. For example, plastics
are now used to make products that once could be made only out of steel. The use of atomic
energy can lessen our dependence on coal and oil.

3. Recycling resources:

All types of metal wastes, glass and paper and plastic can be recycled and used again. The local
kabadiwala collects all the junk and carap which is recycled and used again to make paper, plastic
containers and metal articles. Although plastic is not a natural resource n itself (it is man-made)
but uses up lot of fuel in its manufacturing process. Hence, recycling plastic helps to conserve
fuels. Recycling paper helps to conserve forests.

4. Repair and use:

In India, we do not discard any object or appliance that doesn’t work. We get it repaired and
reuse it. The repair and use economy helps to conserve resources as it discourages production
and wastage.

Commonly known alternative energy sources

 Hydroelectric Energy.
 Solar Energy.
 Wind Energy.
 Biomass Energy.
 Geothermal Energy.
 Tidal Power
 Start early. Don’t expect reporters to write about you when you want. Get a
head start and begin preparing long before you plan to launch. A rolling
launch is a great way to keep the conversation going. Start your outreach
activities 6-8 weeks before the official launch date and then keep the news
 going up to, and beyond the official launch date. The steps below describe how
to do this.
 Make the product or service available to important influencers as a
first step. Influencers can be friendly customers, prospects, or even bloggers
who have an sizable online presence. Encourage these people to use your
product or service and then write review articles or posts. These folks are also
great resources to talk to analysts about your offering pre-launch.
 Brief industry analysts during this early phase as well. Scheduling calls
with these folks takes time so do this early. Invest the time to write compelling
briefing requests. These guys are busy, so you will want to make sure your
meeting request clearly states why it is worth their time to hear about your
offering.
 Seed the social space with “leaks.” Target people who are naturally eager
to learn about your offering. For example, ‘coming soon’ tweets and ‘leaked’
photos of your product create an aura of intrigue that builds interest. Apple is
a master of this technique.
 Don’t expect a “big bang” release unless your product or service is truly
revolutionary or if you are Microsoft or Apple. Unless you have a massive
launch event planned, the official launch date should only signify the day your
product is actually available.
 Keep the release rolling. You don’t know when reporters will have time to
write, so give them some opportunity to write about the offering after the
official launch date. Continue to produce fresh news like announcements
concerning novel uses of the product, customer stories, details about how the
offering provides return on investment (ROI) to customers, etc.

 Conserve energy and make life better, cooler & brighter

 Think globally, act locally

 Save Today – Survive Tomorrow

 Rock your world by saving energy

 You Have the Power to Conserve

 The answer to a brighter better awesome future? CONSERVATION

 Reduce, Reuse and Recycle

 Conservation: It doesn’t cost. It saves

 Saving energy TODAY will make TOMOROW bright

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 Conservation’s Power

 Today’s wastage is tomorrow’s shortage

 Conserve energy, achieve synergy

 Save Energy. Save Money. Save the Planet