EXTERNAL OPPORTUNITIES WEIGHT RATINGS WEIGHTED

SCORES
 Internet/Social Media/E-commerce .10 4 .40
 Technological developments .10 4 .40
 Population .5 3 1.5
 Tourism .5 3 1.5
 Globalization .10 4 .40
 Partnerships and subsidiaries .10 4 .40

EXTERNAL THREATS WEIGHT RATINGS WEIGHTED

SCORES
 Technological developments by .5 2 1
competitors
 New entrants .15 4 .60
 Political uncertainties in the country .5 2 1
 Consumer tastes are changing .5 2 1
 Regulations on international trade .5 2 1
keep changing
 Substitute products available are .10 3 .30
also increasing

TOTAL 1.0 9.50