3.

COMPANY ANALYSIS

3.1 SWOT Analysis

POSITIVE NEGATIVE

STRENGTHS WEAKNESSES
INTERNAL FACTORS

 High quality products  Limited marketing expertise

 Strong connection to customer base  Less efficient workstation
 Accessibility  Limited services provided
 Good service: Open 24 hours  Niche market to mass production
 Produce products Just In Time (JIT)  Lack of reputation

OPPORTUNITIES THREATS
EXTERNAL FACTORS

 Growing wealth due to high demand of  Huge amounts of competitions

the industrial in the Injection Molding
Process.
 Most company requires mass
production and just in time product.
Cipro Company affords to handle it.
 Other companies use advanced
technologies.
 Fluctuations in prices of supplies may
occur
 Expensive new marketing campaigns

Table 1: SWOT Analysis