MINERVA COLLEGE OF ARTS AND SCIENCE, KATTAMPATTI

MODEL EXAMINATIONS-OCTOBER-2013
MARKETING
II B.COM / II B.COM [CA]
DATE: MAX. MARKS: 75
TIME: 3 Hrs.
PART – A
Answer ALL the Questions. [10 X 2 =20]
1. Define marketing.
2. What is marketing mix?
3. What is buying?
4. State the sum merits of rail transport.
5. What is standardization?
6. Give an advantage of packaging.
7. What is product mix?
8. What is product planning?
9. What is PLC?
10. What is Diversification?
PART – B [5X5=25]
Answer ALL the Questions.
11.(a) What are the modern marketing concepts? [Or]
(b) Write the difference between marketing & selling.
12.(a) What are the merits & demerits of road transport? [Or]
(b) Mention the difference between storage & warehouse.
13. (a) Write the difference between standardization & grading. [Or]
(b) Explain the kinds of packaging.
14. (a) What is the classification of products? [Or]
(b) What are the characteristics of products?
15. (a) What factors influence mix? [Or]
(b) State the reasons for product elimination.
PART – C [3X10=30]
Answer any THREE Questions.

16. State the evolution of marketing.

17. Describe the difference kinds of transport.
18. What are the merits & demerits of standardization & grading?
19. Explain the difference stages for the introduction of a new product.
20. Explain the difference stages of product life cycle.

********ALL THE BEST********