Thesis Report

On
“Prospect of Mobile Banking in Bangladesh"

Prepare For:
--------------------
------------------
Department of Business Administration
Stamford University Bangladesh

Submitted By:
Reaz Mahabub
ID: BBA 041-13090
Major:
Batch: BBA 43
BBA Program
Department of Business Administration

Date of Submission:

STAMFORD UNIVERSITY BANGLADESH

i
 Thesis Report
On
“Prospect of Mobile Banking in Bangladesh"

ii
 LETTER OF TRANSMITTAL

Date: ----------------

-----------------------
--------------------
Department of Business Administration
Stamford University Bangladesh

Subject: Submission of Thesis Report on “Prospect of Mobile Banking in Bangladesh"

Dear Sir,

With due respect, I would like to inform you that it is a great pleasure and privilege to present
the internee report titled “Prospect of Mobile Banking in Bangladesh" which was assigned
to me as a partial requirements for the completion of BBA Program.

Throughout the study I have tried the best of my capacity to accommodate as much as
information and relevant issues as possible and tried to followed the instructions that you
have suggested. I put my best effort to make this report such as much detailed as possible. I
sincerely believe that this report would satisfy and meet the requirements and will serve the
purpose of my thesis program.

I am grateful to you for your kind guidance and cooperation at every step of my endeavor
during preparing this report. It would be a great help for if you kindly take some time to go
through the report and evaluate this. It will be a big reward for my effort if it adds value to
the research literature.

Sincerely Yours,

-------------------------------
Reaz Mahabub
ID: BBA 041-13090
Major:
Batch: BBA 43
BBA Program
Department of Business Administration

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 CERTIFICATE OF SUPERVISOR’S

STAMFORD UNIVERSITY BANGLADESH

To Who It may Concern

This is to certify that the thesis Report on “Prospect of Mobile Banking in Bangladesh”
For the degree Bachelor of Business Administration (BBA) major in -----------from Stamford
University Bangladesh carried by carried out by Reaz Mahabub, batch : ---, bearing ID: BBA
041-13090, BBA under my supervision. No part of the thesis report has been submitted for
any degree diploma, title or recognition before.

----------------------------
----------------------------
----------------------------
Department of Business Administration
Stamford University Bangladesh

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 STUDENT’S DECLARATION

Thesis Report

I here announce that the extensive study entitled

“Write your topic here”
(Conducted on behalf of ---------------, ------------------)
Prepared in partial accomplishment of the requirement for the award of the d degree

Bachelor of Business Administration

From
STAMFORD UNIVERSITY BANGLADESH

Is may original work and not put forward for

The award of any other degree/diploma/fellowship
Or other similar term or honor

…………………………………
Reaz Mahabub
ID: BBA 041-13090

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 ACKNOWLEDGEMENT

At first, I would like to express my deep gratitude to Almighty Allah the supreme authority of
the universe.

I want to express my thankfulness to my supervisor -------------, -------------, Department of

Business Administration of Stamford University Bangladesh for her direction, constant and
spontaneous support, efficient supervision and constructive suggestions. I am very grateful to
my supervisor, for guiding me to complete my Thesis program. I am also highly indebted to
her for the scholarly and constructive suggestion, which was of much assistance to prepare
the report on “Prospect of Mobile Banking in Bangladesh”

I am thankful to Stamford University, for giving me the opportunity to work with practical
knowledge.

Finally I would like to convey my gratitude to all my teachers, friends and many others who
showed and provided their support to prepare the report.

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 TABLE OF CONTENTS

CONTENTS PAG. NO
Title Page
Letter of Transmittal ii
Student’s Declaration iii
Supervisor’s Declaration iv
Acknowledgement v
Executive Summary ix
CHAPTER-1: INTRODUCTION 1-4
1.1 Background of the Study
1.2 Objectives:
1.2.1 Board Objective:
1.2.2. Specific Objectives
1.3 Methodology of the report
1.4 Scope of the study
1.5 Limitations of the Report
CHAPTER-2 : OVERVIEW OF MOBILE BANKING IN 5-20
BANGLADESH
2.1 Mobile Banking in Bangladesh
2.2 History of Mobile Banking in Abroad
2.3 Present Scenario of Mobile Banking in Bangladesh:
2.4 Objective of Mobile Banking:
2.5 Why PIN is required?
2.5.1. Why PIN is strictly confidential?
2.6. Why Check digit?
2.7 Agent Networks:
2.8 Overview of bKash
2.9 Overview Rocket
2.10 Overview UCash:
2.11 MCash Overview:
2.12 Overview of SureCash
2.13 Mobile Banking Overview:
2.14 State of Mobile Networks
2.15 Mobile Account opening procedure in a flow chart
CHAPTER-3 : LITERATURE REVIEW 21-24
2.0 Literature Review
CHAPTER-4 : Prospect of Mobile Banking of Bangladesh 25-37
4.1 Prospect of Mobile banking in Bangladesh
4.2 Advantages of Mobile Banking
4.3 Benefits of Mobile Banking:
4.4 Why Mobile Banking is Necessary:
4.5 Necessity
4.6 State of Mobile Financial Services
4.7 Current Competitive Landscape
4.8 Market Trends
4.9 Comparison of Service Charges between MFS Providers

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4.10 Reason of Genesis of M-Banking:
4.11 Mobile Banking A New Business Models For Banking: Sector:
4.12 Limitation of Mobile Banking
4.13 Challenges before Mobile Banking:
CHAPTER -5: DETAILS ABOUT TOPIC 38-39
5.1 Details about Topic
CHAPTER -6: ANALYSIS AND FINDINGS 40-58
6.1 Demographic information analysis of the respondents
6.1.1 Table: Monthly Transaction status of Mobile Banking :
6.1.2 Table: Pricing structure and limitations:
6.1.3 Ages of the respondents:
6.1.4 Genders of the respondents:
6.1.5 Professions of the respondents:
6.1.6 Reason for opening A/C:
6.1.7 Education Level of respondents:
6.2. Responses analysis from the survey questionnaire:
6.2.1 You feel safe in your transaction through mobile
6.2.2 Call center services are always available when you require
6.2.3 The Cost of cash In and out is affordable in case of Mobile Banking.
6.2.4 Available agent and branch for m-banking
6.2.5 M-banking is save your time
6.2.7 I feel safe in my transactions with this
6.2.8 Time taken to process of Mobile transaction of this bank is acceptable
6.2.10 In your experience, the approximate waiting time for cash out is
6.2.11 Are you regular customer?
6.2.12 How often do you use this facility?
6.3 Overall Responses of the Respondent:
6.4 SWOT Analysis of Mobile Banking
6.5 Findings of the Study:
Chapter-7: CONCLUSION AND RECOMMENDATION 59-61
7.1. Recommendation
7.2. Conclusion
Bibliography 62
Appendix 63-65

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 Executive Summary
Thesis program is an important part of BBA program. Along with the theoretical knowledge,
practical knowledge is much crucial for BBA students. Keeping this in mind that, the thesis
program is organized by the department in some particular organization to give the students
exposure to the real world business.
Mobile banking is one of the latest tools for easy and convenient banking in the current
world. Day to day mobile payment and banking has become popular in Bangladesh. "Mobile
Banking in Bangladesh: A Study on Mercantile Bank Ltd." Is the title of this assignment. The
main objective of the study is to take a fresh look at the current M-Banking situation in
Bangladesh and prospect of mobile banking in Bangladesh also- highlight some
recommendations for rendering M-banking services effectively, Mobile Banking is a Banking
process without bank branch which provides financial services to un booked communities
efficiently and at affordable cost. To provide banking and financial sender, such as cash-in,
cash out, merchant payment, utility payment, salary disbursement, foreign remittance,
government allowance disbursement, ATM money withdrawal through mobile technology
devices, i.e. Mobile Phone, is called Mobile Banking. "Dutch-Bangla Bank Limited" (DBBL)
has for the first time introduced its mobile Banking service expanding the banking service
from to remote areas. Currently many bank are providing this service and some 'bank are
going to lunch this M-banking service. Among them *'BRAC Bank Limited 1" mobile banking
service named Bkash, Banglalink, Dhaka Bank and Western Union"Mobile banking is not
available on every device, and still some popular bank does not provide mobile banking at
all. The most potential customer of mobile banking is rural people. About 35%' of mobile

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banking consumer are highly satisfied with present mobile banking service. After analyzing
collected data eventually put some recommendation that may be proposed for further
improvement of Mobile Banking in Bangladesh. In recommendation to reduced M-Banking
limitation all banks should provide this opportunity, Government should provide help about
mobile banking. Banks can use all mobile operators to make more available in all over the
country. Also they should provide User guide to make easier the use of to-banking to all
intended, customers.