Branding Assignment

Mr Rishab has a great business idea about creating a platform to link talented artists, & homemade
entrepreneurs to the buyers who don’t get these products easily

Brand Name suggested

JYOTI’S Arts and Crafts

Justification-

JYOTI - The glowing light- Lights up the darkness in these people life. This light also provides a path
and shows direction to their life.
Arts and Crafts from the buyer’s point of view, where they can buy the unique hand made products
from this platform.

Comments
Interesting thought process of how the brand name was thought of.
Can be better name as this might limit my product category.
Can take forward the Jyoti’s name, as what kesava meant was very impactful.
Logo is a very powerful one as it shows that a society can make a very big difference in people’s
life, if they all come together.
Mr. Sai Kesava Reddy has a brilliant idea of serving hot food to the tenants who are living in the
paying Guest accommodation. His value proposition lies where he promises to serve hot piping food,
mouth watering to the individuals; and, he promises to make the tenants remember their
homemade food with his delicious dishes.

Brand Name suggested

MOM’s Kitchen

Justification-

 Mom is the first character remembered when someone is hungry.

 Mom is also related to taking care of the people, as she can’t see anyone who is hungry.
 MOM is also easy retable and recalled when someone talks about food
 MOM’s Kitchen is an easy name, which can be on the top of the Mind when it comes to
food.
 MOM’s kitchen can easily create trust with the targeted customers.

Comments by Mr. Sai kesava Reddy

I'm very much impressed with brand name

It connects emotionally

Usually where tenants in PG stay far from the family

And it is very interesting concept where I can think about implementation of it.

Logo communicates that the food will be available 24*7, and I also felt that it also
communicates that the food comes on it.