1.

Gender
o Male o Female

2. Age bracket
o 15-18 years o 18-24 years o 25-54 years o 55+

3. If you are a parent, are you a

o Young o Working o N/A
Mother? Mother?

How old are your kids?

o 0-2 years o 3-5 years o 6-10 years o 11-15 o More than
years 15 years

4. How often do you purchase bread?

o Once a week o Multiple times o A few times o Never

a week in a month

5. What type of bread do you usually buy?

o White o Brown o Other (please specify)

6. Are health benefits important to you when choosing which bread to buy?
o Yes o No o Kind of

7. In which meals do you use to eat bread??

o Breakfast o Lunch o Evening o All

8. Do your children take lunch with them while going to school?

o Yes o No

9. What would be your decision if you are offered with flavored bread instead of ordinary
bread option,
Would you like to purchase?
o Yes o No

10. What is your favorite flavor?

o Strawberry o Banana o Apple o Choco o Other
late (Please
Specify)
11. What motivates you to buy a flavored bread?
o A new flavor o The taste o Craving a treat o Other (Please specify)

12. Rank your priorities while purchasing a bread

1 Taste
2 Price
3 Service
4 Freshness
5 Packaging

13. When purchasing a bread, how important are the following attributes?
Attributes Extremely Very Important Rarely Not
important Important important important
Long Shelf Life
Taste
Freshness
Nutritious value
Low in calories

14. What might be the occasion / reason for having a flavored bread?
o Something to o A tummy filler o For dessert o Other (Please
enjoy on the go specify)

15. What other products might you consider purchasing instead of a flavored bread? (Cakes,
pastries, etc)

16. What would encourage you to buy a flavored bread in the supermarket?
o Delicious taste o Promotion or o Location of product in store
competition

17. What price range do you consider reasonable for a medium sized loaf of flavored bread?
o Rs 201-500 o Rs 501-750 o Rs 751-1000

18. Which size would you prefer?

o Small size o Medium size o Large size

19. What is the preferred method of buying bread?

o Online o Email o Visit to shop, etc

20. In general, what factors influence you when choosing which bread to purchase?