MARKETING CREDIT

TO MILLENNIALS
Stephenie Tuntland
 1/4 OF
MILLENNIALS
DON'T KNOW
THEIR CREDIT
SCORE

Source:"Millennials think cash will go away but lack credit savvy"

AFRICAN
AMERICAN
MILLENNIALS

Financially
Responsible Grow Credit
Independent
HISPANIC MILLENNIALS

Financial and Comfortable Family

Career Stability and Home Life
 31% OF HISPANIC
MILLENNIALS
STRUGGLE TO PAY
OFF CREDIT CARD
DEBT

Source: "Marketing to Hispanic Millennials- US"

 MARKETING
TACTICS

%
Low Interest
Social Media Trust
Rates
THANK YOU!
Contact Info:
Stephenie Tuntland
sjtuntland@email.arizona.edu
 REFERENCE PAGE
“Credit Card Issuing.” Encyclopedia of Emerging Industries. Farmington Hills, MI:
Gale, 2018. Business Insights: Global. Web. 25 Apr. 2019.
“Millennials think cash will go away, but lack credit savvy.” ATMarketplace.com 14
Mar. 2019. Business Insights: Global. Web. 8 Apr. 2019.
Mitchell, T. “Marketing to Black Millennials.” Mintel Academic. 2018, June. Mintel
Academic. Web. 8 Apr. 2019
Pasquarelli, A. “Banking on Youth.” Advertising Age. 22 Jan. 2018. Business Source
Ultimate.  Web. 8 Apr. 2019.
Ruiz, J. “Marketing to Hispanic Millennials.” Mintel Academic. 2018, June. Mintel
Academic. Web. 8 Apr. 2019.
“The real reason millennials choose cash over credit cards.” Daily Herald
[Arlington Heights, IL] 23 Dec 2018. Business Insights: Global. Web. 8 Apr. 2018.