ABSTRACT

Now a days, tourists look for personalized means to obtain tourism information at any
time, from anywhere. Tourism itinerary app allows the user with such an easy and
organized trip. The growth of digital technologies provide massive potential for the
tourism industry. The huge amount of tourists visiting every year also brought big impact
to the Philippine economy.

There has been an increasing number of tourists visiting each year in millions. A survey
conducted by the researchers found that tourists generally uses smartphones to look for
an information.

This study was, however, was based on the practical method that is by first, measuring
the customer service requirements and then categorizing the attributes in the tourism
itinerary app in hierarchy order which could not only improve the customer satisfaction
but it can provide the most extensive information for the app developers to focus on the
more important service requirement that matters for tourists visiting Manila.

The study focuses on the improvement of costumer’s satisfaction by having tourism

itinerary app. The proponents use descriptive method research to be able to know the
effectivity and importance of expanding the services through digital and mobile
platforms. The purpose of employing the descriptive method is to describe the nature of
a condition, as it takes place during the time of the study and to explore the cause or
causes of a particular condition. The researcher opted to use this kind of research
considering the desire to acquire first hand data from the respondents so as to
formulate rational and sound conclusions and recommendations for the study.