3112IBA-WORKSHOP CASE ANALYSIS PREPARATION FORM

Please be aware that this aspect of the assessment task is about PREPARATION for the workshop discussions, late submissions will
NOT be accepted for the workshop submissions.
Your submissions should total and not exceed 300 words per case analysis preparation. You will answer the specific questions outlined
for each case. The case analysis preparation must be submitted via the course site. No emailed submissions will be marked.

Name:…Mod Somsriruen….Student No:…s5058286.…Workshop No:…3112IBA.… Case Study:…AirAsia and Tune Group....

Briefly explain what is the case 2007 – 2012; Andrew Moss was appointed as CEO of UK’s largest
about? insurance company which expanded strongly in Continental Europe that
(you can use bullet points for this account for 37% insurance business. However, were deemed
question) underperformed as the shares, targeted to risen from 48.5 Pence in 2007 to
97 Pence in 2012; although dropped to 5.8 Penece in 2011. Additionally,
“due to crisis that occur outside his control” (Financial Crisis).

Briefly explain the management Management issue that Moss pursue is disposing of less successful
issue(s)? businesses. Sole focus was to double share value however revert to
(you can use bullet points for this detrimenting the shareholder value due to alienation to interacting with
question) investors and analysts.

Link the management issue to the
model/theory of the week and briefly
explain the connection.
Demoished core relationship with shareholders could be prevented by
oberserving the shareholder value model which enhance the fundamentals
for growth. BSC potentially could be uphold which ‘recognises that there
must be customers to grow’. General Envrionment Strategy could also be
implemented to assess the external & internal regions of the organisation;
as the Financial Crisis occurred.