MARKETING MANAGEMENT (8511)

ANALYSIS OF PAST PAPERS

Ser Question 2014 2015 2016 2017 2018
S S S S S
1. What is Strategy and why it is important? Contents of a marketing Plan Y
2. What is Consumer Buying Behaviour. Factors Influence Consumer’s Buying Behaviours. Y
3. How market is divided in to Segments. Requirements for effective segmentation + Benefits of Y Y Y
Segmentation & Basis for Segmentation + Benefits of Market Segmentation
4. Define Product and explain the way of their classification? How Products are differentiated? Y
5. Explain Different Price adaptation strategies available to companies to meet varying circumstances and Y Y Y
opportunities? + What is Pricing? + Differentiate Penetration Pricing and Skimming Pricing Strategy
6. What is Marketing Channel System? How should channels be designed? Y
7. What is role of Marketing Communication? Major Steps involved in developing effective communications. Y
8. Personal Selling is an ancient art. Explain steps involved in a an effective sales process? Y
9. Integrated Marketing. Y
10. Explain Evolution of Marketing. Y
11. Explain Ethics. Y
12. Product Assortment. Y
13. Short Note of Trading Up & Trading Down? Y
14. Explain Pull & Push Promotion Strategy Y
15. What are Branding, Packaging and Labelling decision? Y
16. Significance of “People” in marketing mix. + Marketing Mix with its extension is sum of 7Ps. Y Y
17. Differentiate “Product Concept” & Selling Concept? Y
18. Benefits of SWOT Analysis + How SWOT Analysis helps companies Y Y
19. Differentiate between Innovative Product and Imitative Product Y Y
20. Differentiate between Advertising & Publicity + Advertisement helps to establish the product in Y Y Y
market? + What makes Advertising Unique
21. Factors, marketers consider while deciding to enter global market + Differentiate Global Marketing from Y Y
International Marketing
22. Why marketing of Service is difficult tan Marketing of Products? Y
23. Why are the new products are considered life blood for the companies? Y
24. Future Direct Marketing? Y
25. Describe the factors that affect Client Agency relationship? Y
26. Role and Importance of Marketing Plan Y
27. Short Note on: - Y
 Horizontal marketing System
 Vertical Marketing System
28. There are 10 entities to be marketed. Brief all. Y
(http://www.yourarticlelibrary.com/marketing/what-is-marketed-for-consumers-10-types-of-entities/50804)
29. What is Promotion Mix & Its Strategies Y
30. Characteristics of each stage of PLC Y
31. Role of Public Relation in marketing of Products and Services Y
 Important Note: This analysis / selection
of topics is purely based upon my personal
Analysis Summary
assessment of past papers as elaborated in
Important Topics or Chapter
above pages.
But hopefully 80% of paper will be
comprised on topics appended below.
Ser Topic
1. How market is divided in to Segments. Requirements for effective segmentation + Benefits of Segmentation & Basis for Segmentation
2. + What is Pricing? Explain Different Price adaptation strategies
3. Significance of “People” in marketing mix & 7Ps.
4. Benefits of SWOT Analysis
5. Differentiate between Advertising & Publicity
6. Factors, marketers consider while deciding to enter global market + Differentiate Global Marketing from International Marketing
7. What is Promotion Mix & Its Strategies
8. Characteristics of each stage of PLC
9. What are Branding, Packaging and Labelling decision?
10. Integrated Marketing

Chapter (Basing Upon No. of Topic Repeated in Last 5 Yrs Papers)

 Concepts (P#15) + Marketing Mix (assortment) Pricing
Chapter 1 Chapter 14
 Integrated Marketing
 Strategic Planning (P# 39 & 49) + SWOT Analysis Marketing Channels
Chapter 2 Chapter 15
 Marketing Plan
Chapter 6 Consumer behaviour Chapter 16 Product Assortment
Chapter 8 Segmentation Chapter 17 Marketing Communication

Chapter 9 Branding Chapter 18  Advertising + Product Promotion

 Public Relations
Chapter 10 Marketing Evolution + Product Life Cycle Chapter 19  Direct Marketing + Personal Selling
 Relationship Marketing
Chapter 12  Product Classification & Differentiation Chapter 21 Factors of Global Markets
 Packaging, Labelling + Product Mix