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  • Indices de Automatizacion

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    The document provides statistics from Bordocol's annual branding campaign in 2019. It includes metrics like number of emails sent, opens, reads, clicks, unopens, and unsubscribes on a weekly basis from January to September. The averages and standard deviations for the metrics are also given. The bottom section provides similar metrics for Bordocol's annual product campaign, including specific product statistics.

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    The document provides statistics from Bordocol's annual branding campaign in 2019. It includes metrics like number of emails sent, opens, reads, clicks, unopens, and unsubscribes on a weekly basis from January to September. The averages and standard deviations for the metrics are also given. The bottom section provides similar metrics for Bordocol's annual product campaign, including specific product statistics.

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    9 views2 pages

    Indices de Automatizacion

    Uploaded by

    CamiloGaitán
    The document provides statistics from Bordocol's annual branding campaign in 2019. It includes metrics like number of emails sent, opens, reads, clicks, unopens, and unsubscribes on a weekly basis from January to September. The averages and standard deviations for the metrics are also given. The bottom section provides similar metrics for Bordocol's annual product campaign, including specific product statistics.

    Copyright:

    © All Rights Reserved
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    of 2

    Campaña anual de posicionamiento de marca 2019 Bordocol semanal

    Fechas de Correo Faltan Total


    envio Asunto iniciales por salir correos Aperturas Lecturas Clicks No abierto Desuscriptores Rebotados

    PROMEDIOS 930 7 937 422 48% 653 165% 209 31% 429 52% 3 0% 3 0%
    DESVIACION 184 15% 193 40% 72 14% 112 15% 3 0% 7 1%
    3-Jan 1 Pollito pio 1151 0 1151 900 78% 1234 137% 404 45% 251 22% 15 1% 43 4%
    10-Jan 2 Paquita y aventura 1085 3 1088 792 73% 924 117% 366 46% 293 27% 12 1% 8 1%
    18-Jan 3 Fea pero te quiero 1074 6 1080 598 56% 767 128% 307 51% 476 44% 0% 0%
    24-Jan 4 Mix argentino 1027 10 1037 584 57% 712 122% 315 54% 443 43% 3 0% 7 1%
    1-Feb 5 Tango 1026 1 1027 582 57% 719 124% 307 53% 444 43% 10 1% 4 0%
    8-Feb 6 Nino bravo 1006 5 1011 580 58% 691 119% 315 54% 426 42% 7 1% 2 0%
    15-Feb 7 Bailarines h y m 991 9 1000 504 51% 819 163% 279 55% 487 49% 1 0% 2 0%
    22-Feb 8 jl y marc antoni 983 9 992 508 52% 713 140% 271 53% 475 48% 2 0% 2 0%
    1-Mar 9 Mujer en el piano 970 10 980 431 44% 736 171% 231 54% 539 56% 4 0% 4 0%
    8-Mar 10 Mujeres tango piano 954 7 961 449 47% 720 160% 244 54% 505 53% 1 0% 4 0%
    15-Mar 11 Cover celia 939 10 949 433 46% 709 164% 230 53% 506 54% 3 0% 4 0%
    22-Mar 12 Tango clasico 925 5 930 661 71% 702 106% 289 44% 264 29% 4 0% 1 0%
    29-Mar 13 baile de tango 921 3 924 424 46% 710 167% 211 23% 497 54% 8 1% 4 0%
    5-Apr 14 Viejita bailando 906 2 908 689 76% 793 115% 239 26% 217 24% 5 1% 2 0%
    12-Apr 15 caballo 893 9 902 405 45% 605 149% 212 24% 488 55% 2 0% 0 0%
    19-Apr 16 Amor perdido 885 7 892 344 39% 400 116% 185 21% 541 61% 3 0% 3 0%
    26-Apr 17 Monja cantante 872 7 879 675 77% 916 136% 255 29% 197 23% 0% 0%
    3-May 18 Marc antoni 854 11 865 842 99% 1076 128% 189 22% 12 1% 2 0% 0%
    10-May 19 Tango en casa 850 14 864 304 36% 696 229% 154 18% 546 64% 2 0% 0%
    1-May 20 fusion ritmos 844 8 852 356 42% 667 187% 177 21% 488 58% 2 0% 2 0%
    24-May 21 Opera rock 837 6 843 341 41% 648 190% 189 23% 496 59% 2 0% 0%
    31-May 22 Baile hielo 933 8 941 413 44% 606 147% 227 24% 520 56% 2 0% 2 0%
    7-Jun 23 Music alternativa 824 11 835 324 39% 646 199% 128 16% 500 61% 2 0% 2 0%
    14-Jun 24 Llanera 816 3 819 333 41% 616 185% 200 25% 483 59% 0 0% 0 0%
    21-Jun 25 Bailarin J:L 808 10 818 324 40% 673 208% 178 22% 484 60% 2 0% 2 0%
    28-Jun 26 Robert y nicole 793 10 803 296 37% 611 206% 182 23% 497 63% 1 0% 0 0%
    5-Jul 27 Desventura 781 14 795 259 33% 649 251% 160 20% 522 67% 1 0% 0 0%
    12-Jul 28 La tierra del olvido 770 8 778 286 37% 623 218% 155 20% 484 63% 0 0% 0 0%
    19-Jul 29 Colombia tierra querida 759 13 772 298 39% 596 200% 163 21% 461 61% 3 0% 1 0%
    26-Jul 30 Filarmonica col 754 11 765 322 43% 624 194% 128 17% 432 57% 0 0% 0 0%
    2-Aug 31 Bailarines led 741 19 760 275 37% 563 205% 158 21% 466 63% 1 0% 0 0%
    9-Aug 32 Mi tierra 723 21 744 248 34% 572 231% 151 21% 475 66% 3 0% 1 0%
    16-Aug 33 Tango y castañielas 715 10 725 264 37% 323 122% 147 21% 451 63% 2 0% 0 0%
    23-Aug 34 que pasara clasico 656 15 671 262 40% 509 194% 117 18% 394 60% 3 0% 0 0%
    30-Aug 35 Polca mix 647 12 659 248 38% 320 129% 136 21% 399 62% 2 0% 3 0%
    6-Sep 36 Sombras 638 15 653 260 41% 594 228% 144 23% 378 59% 0 0% 3 0%
    13-Sep 37 Juanes y bose 625 29 654 222 36% 295 133% 130 21% 403 64% 1 0% 0 0%
    20-Sep 38 Ding dong 616 22 638 237 38% 299 126% 150 24% 379 62% 1 0% 1 0%
    27-Sep 39 Shakira frances 597 29 626 202 34% 383 190% 117 20% 395 66% 0 0% 1 0%
    Campaña anual de producto 2019 Bordocol pcta

    Correo
    Asunto iniciales Aperturas Lecturas Clicks No abierto Desuscriptores Rebotados

    PROMEDIOS 893 343 39% 429 126% 168 50% 550 61% 2.5 0% 7 1%
    DESVIACION 90 11% 106 5% 32 5% 107 11% 1 0% 4 1%
    1 Chaqueta Alaska 914 248 27% 324 131% 136 54.8% 666 73% 3 0% 4 0%
    Camiseta cuello
    2 redondo 883 427 48% 536 126% 199 46.6% 456 52% 2 0% 10 1%
    3 Camisa oxford 883 354 40% 427 121% 168 47.5% 529 60% 0% 0%

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