Quality of products

In business, quality has a pragmatic interpretation as the non-inferiority or

superiority of something; it's also defined as being suitable for its intended purpose
(fitness for purpose) while satisfying customer expectations. Quality is a
perceptual, conditional, and somewhat subjective attribute.
It is not easy to define the word “quality” since it is perceived differently by the
different set of individuals. If experts are asked to define quality, they may give
varied responses depending on their individual preferences. These may be similar
to the following scheme.
Meaning of product quality

Product quality means to incorporate features that have a capacity to meet

consumer needs (wants) and gives customer satisfaction by improving products
(goods) and making them free from any deficiencies or defects.

There are five main aspects of product quality are depicted and listed below:
needs and high-quality standards.

Quality conformance : The finished products must conform (match) to the product
design specifications.
Reliability : The products must be reliable or dependable. They must not easily
breakdown or become non-functional. They must also not require frequent repairs.
They must remain operational for a satisfactory longer-time to be called as a
reliable one.
Safety : The finished product must be safe for use and/or handling. It must not
harm consumers in any way.
Proper storage : The product must be packed and stored properly. Its quality must
be maintained until its expiry date.
Why Is Quality Important for a Business?
Image depicts importance of product quality for company and consumers.

For company: Product quality is very important for the company. This is because,
bad quality products will affect the consumer's confidence, image and sales of the
company. It may even affect the survival of the company. So, it is very important
for every company to make better quality products.
For consumers: Product quality is also very important for consumers. They are
ready to pay high prices, but in return, they expect best-quality products. If they are
not satisfied with the quality of product of company, they will purchase from the
competitors. Nowadays, very good quality international products are available in
the local market. So, if the domestic companies don't improve their products'
quality, they will struggle to survive in the market.