Professional Documents
Culture Documents
Evaluation, Monitoring and Control Efforts for complete and accurate assessment of
the Samsung Galaxy Tab IMC Program Elements
o Communication effects
o Sales impact
o Tracking studies
o Attitude tests
o Wave analysis
o Consumer diaries
o Test marketing
o Post testing
1
Deutsche Telekom. Public Relations. Samsung GALAXY Tab Opens a New Chapter in Mobile Industry.
Samsung Galaxy Tab. Deutsche Telekom AG, 2 Sept. 2010. Web. 19 Nov. 2010.
<http://galaxytab.samsungmobile.com/press/pressrelease.html>.
2
"Samsung Galexy Tab Price: $200-$300 Only, Says Samsung Product Executive." Rev. of Samsung
Galexy Tab. Web log post. TechPinas : Philippines' Technology News, Tips and Reviews Blog. Ed. Mark
Milan Macanas. Jelsoft Enterprises Ltd., 4 Sept. 2010. Web. 15 Nov. 2010.
<http://www.techpinas.com>.
o Memory tests
o Persuasion tests
o Likability tests
o Inquiry tests
o Scanner research
o Single-source research
Media Evaluation:
o Return on investment
o Wear out
o Media optimization
Direct Response
Public Relations
o Examine the success of the program in getting the message out to the
target in terms of output and outcome.
o Galaxy Tab users can write testimonials on our “wall” which they know
will be reviewed by the Samsung team personally.
o Through face book fan pages, administrators of the fan page can post
specific questions to the page members who create discussion threads
(which can be changed and updated at any time). With the right
management, discussion threads can spark rapid debate like
communication way to get direct honest and timely responses from our
current and target customers.