www. REBusinessOnline.com November 2019 Volume 17, Issue 3
WESTERN
USS eee eects
THE HOT NEW MARKETS
FOR OFFICE REIT
INVESTORS
A new crop of Western cities are attracting
the eye of office REITs.
By Brent Caroll
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Portland, Ore, and Denver. Similar 10
the traditional primary markets these
“new” primary markets are densely
populated, boast strong job growth,
Contain 2 wallestablished transporta-
ton infrastructure, and are highly at-
tractive to CRE investors both demes-
tically end internationally — making.
‘them the newest batch of hot markets
for office REIT.
Let's take a look at the causes ofthis
shift
Technology
“Technology has played a mafor role
in elevating secondary markets to the
primary market lst.
‘According to the New York Times,
technology like cloud computing and
‘video conferencing has enabled many
jabs tobe done remotely outside of the
traditional primary merkets.
k's no longer necessary forall work:
cers in a company to be based in the
‘same city or even in the same market
they can work from just about any-
where. Advancing technology has not
only disrupted the way people work,
but ako resulted in growth in more
‘markets. The rise of these goographi-
cal areas has placed them on the radar
‘of many office REITs as they look to
‘expand their portfolies,
Changing Compar
Perspectives on Office Space
‘This migration and expansion of
office space is largely driven by two
factors. Fist, many tech compari
and tech talent ane being priced out
Of coastal markets like Seattle and
are in search of strong value altesna-
tives. Portland has all the ingredients
of becoming a tech epicenter catering
to the young Millennial workforce. It
is extremely walkable, equipped with
quality mass transit, and has access
to excellent nightlife, great restau
rants, high-quality retail and. dense
turban housing. This makes Portland
attractive to tech firms as it delivers
the quintessential live-work-play en-
vironment that tenants and their em-
ployees demand,
Second, the office isn't just for work
anymore. Corporate America is us
ing its ofice space to draw in the best
workers Companies are opting, for
space that is well-amenitized, located
near public transportation, walking
distance to dining and shopping and
offers modem conveniences to their
employees.
As companies compete for top tal-
ent using these well appointed spac
office REITs are taking notice and
adding them to their poriolics
Migration of Millennials and
‘Young Adults
Many Millennials and young adults
are migrating to former secondary
markets because housing is scarce
and the cost of living is so high in the
traditional primary markets. Housing
tends fo be moze atfordable and plen-
tifal in the new primary markets. As
a result, numerous companies, which
are increasingly looking to hire top
talent, have been establishing offices
‘in markets where this talent is located.
As an extra im
‘centive to migrate
to former second-
ary markets, a huge
‘swath of Millenni-
als — who make up
4 large percentage
fof the tech. work
‘newer primary mar
kets are comparable
to, if not higher than, tech salaries in
traditional primary markets.
What this Means for
Office REITs
While there re new cities on the
primary markets list, that dooswt
mean the traditional primary markets
are any less viable. KBS owns a nium=
ber of thriving office assets in these
well-established markets, inchading,
201 Spear Street in San Francisco and
The Almaden in San Jose; Clif.
‘Many investors have turned to the
“newer” prime markets in search of
higher yield on theirinvestments, This
ie because properties in these markets
can usually Be acquired at a lower
price than they could in the primary
markets and, after capital improve-
ments, offer potentially higher KOs.
‘That said, KBS also owns numerous
fourishing properties in markets pro=
viously considered secondary, includ
ing 222 Main in Salt Lake City; Com-
monvrealth and the Meier & Frank
building in Portland; and Granite
‘ower in Denver Similar to the prop-
certies wre own in the traditional pri-
mary markets, these assets also align
‘with our strategy of investing in best-
in-class fice real estate in the epicen-
ter of growth markets, which affords
investors in our REITs the chance #0
diversify their portfolios in new and
promising regione,
In the end, the “new” primary mar-
kets con open new channels of oppor
tunity for office REITS to achieve their
overall goals. Choice is beneficial to
the industry as a whole, and the of
fice REIT sector is taking advantage of
2 wealth of new choices for its Funds
‘and investors,
Bre Carol ofS