Professional Documents
Culture Documents
Business Policy and Strategy 4
Business Policy and Strategy 4
“What is Strategy,” Michael Porter, Harvard Business Review, November 1996, Reprint # 96608
Operational Effectiveness Is Not Strategy
● Meaningless differentiation
● Getting greedy
● Groupthink
– Alfred Sloan
● Throwing money at a problem
● Lack of commitment
● Innovation stagnation
Perceptual Problems
Mission:
“Why we exist”
Core Values:
“What we believe in”
OUTCOME
S
Satisfied Delighted Effective Motivated and
Shareholders Customers Process Prepared
Workforce
* The Strategy Focused Organization, Robert Kaplan, David Notron, Harvard Business School Press, 2001