MARJORIE PALLARCUNA

CHIEF OF EXECUTIVE OFFICE

DON TED CARTAGENA HAZEL ABONALLA

VICE PRESIDENT OF MARKETING VICE PRESIDENT OF OPERATION

ARIELLE JOY BAUTISTA JEYMARK TORRECAMPO

ACCOUNTING MANAGER OPERATION MANAGER

RENZ VINCENT AREVALO SHEILA BANAYAT

PRODUCTION MANAGER FINANCIAL OFFICER

 Comparison of Sales and Expenses from Income
18,000

16,000

14,000

12,000

10,000 Sales
Expenses

8,000 Quantity
INCOME
6,000

4,000

2,000

0
August September October November December January

AUGUST

On August, as the start of the business we sold 40 items with selling price of 350 Php.

The expenses exceed on 11, 680 Php for that 40 items . The company come up with the sales 14,

000 Php. After reducing the expenses the company had an Income of P2,320 for that month.

We focus here on local, small people -- those that have time to see new things unique to

the old one. The power of suggestion is very strong on Facebook -- especially with images that
ignite the senses & passions of people. The power of technology through social media and our

website, Is the great opportunity to increase the sales of our business wherein we put our product

and explained it well the benefits that a buyer could if they used this product, Ketbag. By adding

some advertisement that surely makes our potential buyer to try the product.

SEPTEMBER

We define our competitive advantage, the reason for buying the products, in terms of the

benefits, results or outcomes that our customer will enjoy from purchasing our product or service

that they would not fully enjoy from purchasing the product or service of our competitor.

So we focus on the benefits of what makes our product better than others. Since most of

the people had a facebook account, we used this app to update our potential buyers about the

changes in our product and innovation we made.

But on this month, the company reduce its sales due to hot weather. Ketbag is made mostly used

for cold season. The company only sold 35 items to have a sales of 12, 250 Php. So that

company had only expenses of 10, 270 Php. And but then the income reduces to P1, 980.

OCTOBER

We do a market research on our competitors to determine the right price that should

increase our sales. We come up that if you have a high-priced product, be prepared to over-

deliver quality to your customers. Price can be determined by “perceived value” of our product.

The company offered a 20 % discount by this month which our potential buyers enjoy buying

our product. 20% discount is not a big thing reduce or to make a loss on profit. The company

increases the quantity of items sold but the sales 14,000 Php. reduces 20 % due to the promo.
Also expenses increases to 12, 784 Php. As volume of sales increases but still there was an

income P1,216 which fell by this month.

NOVEMBER

By this month regular sales occurred in the business. Just like what happened on

the start of the business we sold 40 items with selling price of 350 Php. The cash used for

expenses was 11, 680 Php for that 40 items . The company come up with the sales 14, 000 Php.

After reducing the expenses the company had an Income of P2,320 for that month.

Although this month is not a good time for us but still we apply Learn Proper Negotiation

Techniques. We found out Skilled negotiators are usually quite concerned about finding a

solution or an arrangement that is satisfactory to both parties.

We look for what are called “win-win” situations, where both parties are happy with the results

of the negotiation.

We have focused on our quality to ask good questions to find out exactly what you need, being

patient and being very well prepared.

DECEMBER

This is the month of great opportunities for the company promoting the product, the

seasons of holiday. December was a season of cold, our product is on the great time. In selling it

is important to make a creative and compelling sales presentation to our customers. One of the

many ways is to create an effective presentation. We focus On Keeping our Customer for Life

“Once a customer, always a customer.”

 Once a customer has purchased on our product, this should not be the end of our

relationship with them. By Focusing on keeping a strong relationship with your customer. This

create more trust and add value to our product.

The company had an opportunity to increases the selling price to 400 Php. Because the

demand also increased. By this month the company increases the sales of 16,000 with expenses

of only 12, 784 php. Because not all supplies acquired has been used for the previous months.

The company had an increase in income for the month with P 3,216 for the 50 items sold.

JANUARY

People don’t buy products, they buy the results that product will give. By this month we

also start our process of identifying our ideal customer by making a list of all of the benefits that

your customer will enjoy by using your product or service. This time we focusing now on

marketing research and find a new product for our customers. Finding new people to buy our

product is an important part of the entire sales process on this month.

This is the month were the company needs to reduce the production of the items and think of

another innovation for the product. The company come up only with 35 items sold which

equivalent to P12,250 cash. The income after expenses been deducted was P1,980 same as on the

month September.