5 il - 2 3B ve Hero CAMPUS Perr tesara \ae CHALLENGE About HMCL: First established in 1984 Hero MotoCorp Limited is a global automotive player with an ever-expanding customer base across continents, Hero MotoCorp remains committed to designing and developing eco-friendly mobility solutions for the world. The Company has set new benchmarks in green manufacturing and sustainable practices, while its social responsibility initiatives continue to augment the society. The Challenge The emerging mobility pattern of Gen Y and Gen Z is shaping the mobility industry, in which on-demand vehicle service providers have experienced significant growth. Vehicle as a service is disrupting the current market and has set the course to be a new era of mobility solution, The most prevalent solutions like Uber and Ola don't provide the flexibility and affordability which comes with owning a vehicle, and with increasing traffic, cars are not the best-suited solution. Though there are a few upcoming solutions in 2W-as-a-service in India, what could be the best way to provide a sustainable and viable end-to-end offering in this space? Phase | What could be the potential solution and overalll strategy for an offering in 2W shared mobility space? Points to Ponder + What is GenY and Gen Z looking for in terms of mobility solutions? + What are their key priorities while choosing a service? + How is your solution going to be different from currently existing solutions? / Why would your offering be preferred over the already existing ones? + What are the technological interventions required, which can be used to prevent misuse and theft of the shared vehicle? Case Submission Guidelines (Phase 1) + Mention your Team Name and Team Members name on Slide 1 + Stick to the format & finish within 1 slide only = You can use images, charts or videos to present your ideas + Size of the 60-90 second video submission should not exceed 15 MB + Follow the below naming convention for submission to avoid disqualification: _ Lemonades_AGK.ppt (where, the team member names are - Akshay, Geetha and Karan arranged in alphabetical order)