acquisition (as it tea and steel ) than spend a decade to build the business (Lehman

Brothers). The commercial vehicles area of the business has certainly been how
Tata Motors have built their reputation. With commercial vehicles accounting for
80-85% of company profits. They are beginning to employ a similar technique as
they now expand into the passenger car business.

Tata Motors have been making global headline in the auto industry lately: the
largest news being their acquisition of jaguar and Land Lower Ford ‘Tata paid2.3
billion dollars to Ford for the two brands that cost ford 5.3 billion (Carty.USA
Today )this is major step for the company because is catapults them into luxury are
business it they are note known for at this time. Tata like many new business it
acquires ,is allowing this new segment of he business to be run by previous
management since they have more experience in the luxury automotive business .
Tata ell give us some space. They want us to run our business. Be a premium
British car company “(Mike O’Driscoll managing director of Jaguar.)This is yet
another large acquisition for Tata Motors group and could create great success for
the company in the near future.

Furthermore, Tata Motors made another large announcement reading their progress
in the passenger vehicles segment. In January they announced that they “would
realize a $2.500 car that could replace the motors, scooters commonly used in the
developing countries to cart around whole families (Cary USA Today). This is a
major breakthrough in the automotive industry and shows how far reaching diverse
and competitive the Tata motors group is becoming. Soon they will be serving
customers in the high-class Luxury market while still catering to their older niches
developing countries.