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Pub - Effective Presentations Students Book PDF
Pub - Effective Presentations Students Book PDF
2 Com plete th ese sent ences. Use th e time exp ression to hel p yo u choose the
cor rect tense of th e ver b: past simp le, presen t perfect, or p resen t sim p le.
Chec k yo ur answe rs in the key on page 58.
a Some t ime ago, we (sell) the company.
b Recently, we (invest) a lot in new equipment.
c T he cur rent head co un t (stand) at 2S0.
d Since last yea r, we (increase) o ur P R bu dget.
e In 1985, he ( retire) fro m th e com pany.
W HAT IS TH E P O IN T? \}
Language knowledge
GEOff MAXWElL
•Hello awl welcome to Standard
Electronics. I'm GeojJMaxweil, the
14 US IT T W O
a Yo u are going to hear twelve extracts from the int roduction s to two
presentations-one internal, one external. As yo u listen , decide which
presentation each extract comes fro m and complete the table. The first on e
has bee n d one for you. Check your answers in the key on page 59.
2 Co mplete thi s present atio n in trod uction with word s fro m the list. Check
you r ans wers in th e key on page 59.
talk abo ut loo k at po ints of view
q uestio ns b rief finally
hear act as go alo ng
MA KI!'G A ST A RT IS
Language knowledge
GFOFF MAXW E LL
'Ami that brings me to thefinal part
r ofthis short introduction,
T he items on the left are extracts fro m Geoff"s pr esen tation. Mat ch each
o ne with a sentence o n the right whi ch mean s the same. The first o ne has
been done for you. Check you r ans wers in the key on page 59.
a OK, let's start with th e• • In passing. let me tell r ou abo ut a
b Anyway. I'U leave the histor y press repor t.
there. 2 So, we come to the last part of my
c So, let's turn now to a brief introduction .
overview of our main markets. 3 To start wit h the h istory th en .
cl By the way, you may have seen 4 That covers the histor y.
the story in the news. 5 To come back to the poi nt I was
e Anyway, let me get back to wha t I making.
was saying about ne w markets. 6 Let's stop here and see if there are
f And that brings me to the fina l any questions.
part of th is short introd uction. 7 So, we can go on to a survey of
g So, before I go on, are there any ou r principal markets.
question s?
m 2 You are going to hear six extracts from another presentation about cutting
costs. The speaker uses a variety of words and phr ases to link the po ints he
is making. As )'ou listen, identify the linked ideas. The first one has been
don e for you. Check your answers in the key on page S9.
a cutt ingCo st s ~ I raise salesin major outlets
b healthy margins 2 no change in sales
c not the only ones 3 losing money
d point -of-sale competition .. competitor has dosed plant
e launch new packet size 5 over-hasty reaction s
f initiatives have failed 6 aggressived iscounting
• LoS1
(U1 fl!l ~
MWIN"
3.,0 r.M.
20 U S I T TtlRf f
Language focus Linking ideas
Sequenci ng/Ordering Comparing Digressi ng
firstly secondly.. . thirdly ... similarly by the way
then next finallyllastly. in thesame way in passing
iet's start with .
let's move/go on to... Contradicti ng Giving exam ples
now wecome to . infact forcxample
that brings us to . actually for instance
let's leave that... such as
that covers... Summarizing
let's get back to... tosum up Generalizing
in brief usually
Giving reasons/ca uses in short generally
therefore as a rule
so Concluding
asa result in conclusion
that's why toconclude
Cont rasting High lighting
but in particular
however especially
3 Link t he ideas in these sentences by add ing an app ropriate wor d or phrase.
Com pa re your answers with the key on page 60.
a That was a good meeting. (By the way ... )
Did I tell you about the ma tch last night?
b Our competitors are becoming stronger.
One o f them, Falcon, has a joint venture wi th a Japan ese firm .
c I've divided th is into two parts.
Th e issue of profit-sharing.
The ques tion of share option schemes.
d This rear we have lost ma rket share.
We expec t to rem ain No. 1 in the market.
e There are some vital factors to conside r.
The risk of a take-over bid .
f Falcon has reduced its costs by relocati ng.
\Ve must consider cu tti ng the cost of our prem ises.
g We've had a difficu lt year.
We've still made a healthy profit.
h We expected to lose money in th e Far East.
Th is was our most profitable market.
The yen dropped against th e dollar.
\Ve made considerable profits on the exchange ra te.
There have been some failures on occasions.
\Ve have been very successful.
a You can see here, 35% o f th e group uf managers classified as particip ative
reach ed sen ior mana gem ent posit ion s. On the o ther hand. 74% of th e more
indivi d ualistic ma nagers achieved senior man agem ent status.
b An individualistic style appears to be closely associated with rapid car eer
path progression. whereas a group or parti cipat ive st yle, despit e its evident
attractiveness 10 all members of staff. is correlated with a relati vely slow
career progression .
c Although lip service is paid 10 th e co ncept o f participative man agement .
th eir real perc eptions of lead ership qualities co m pletely contradict this
view. 11 can be further seen that such surveys .. .
d So, we find th ere is a massive contradiction . Good managers arc supposed to
be participative-. to ma ke sure th ey consult und discuss. Good leaders are
supposed to be stro ng individuals - able to make dec ision s on th eir own.
m 2 You arc go ing to hear a point from ano ther pr esentation. delivered in three
diffe rent styles. As )'ou listen . complete the tabl e. Check yo ur an swers in the
keyon page et .
a b c
26 U N IT FO UIt
Language focus Personal and impersonal styles
Active and passive forms
The passive is formed with the verb to be + the past participle. It is less personal than the active.
3 Make these sentences more personal by us ing the active not the passive.
Check your an swers in the keyon page 61.
a The issue of restructuring was discussed.
w, _
b Money is being directed into the wrong accounts.
The Finance Manager _
Cha nge the following sentences to includ e a noun phr ase. Compare your
answers with the key on page 63.
a The market has expa nded slightly.
b Prices are going to fall d rama tically.
c Ou r export sales collapsed suddenly.
d Sales are increasing steadily.
e Salaries have dropped grad ually.
f Profits will certainly rise significantly.
H U S IT FI V E
Presentation practice
1 Design and present some effective visuals on the information below.
\' ISl]A L A I DS );
Language knowledge
JOAN~A BROOKES
'So, before wemoveon todiscuss
these matters, let me just summarize
the main issues. Firstly . .. secondly. ..
t!lirdly... So, I suggest we take things
in that order.. . Beforewestart, are
there allY questions you'd liketo ask?'
EEl You are going to he ar the fina l part offour different p resentations. As you
listen , decide whic h presen tati on each extract comes from, and comple te
th e table. Check your an swers in the key on page 65.
42 UN IT SEVE:-<
Language focus Asking and answering questions
Direct quest ions A negative stateme nt question is loo king for the
answer'no':
Do you have any plans fora flewp roduction plant ?
H.,e haven't won the contract, have we?No, it doesn't look
Where do you plan to locate it?
like it.
Polite questions and answers I wasn't a success? Not much ofone.
Q UESTIONS
We aren't going to make it on time, arewe?I'm afraid not.
Do you mind if I ask you lf t hc answer contradicts t he statement, t he wor d
Would telling me if/whether.. . actually is often used:
what/where/elc. . . The plant'sgoing to close, isn't it?Well, actually, I've j ust
Could/Ca n you tell me... about. .. heard the company is employing more staff.
I'm interested to know. .
I'd like to know. Clarifying a quest ion
AI'>:SWERS
If I understand you correctly, you are sayitlg/asking...
I didn't quite catch tha t.
Go ahead/Please do/Certainty.
That's agood question. Could you go over that again?
That's interesting. I'm not sure what you 'regetting at.
EiiI 2 You are going to hear six questions. Listen and choose the bes t response to
each question. Che ck your answers in the key on page 65.
a cl
1 No, of course not. 1 I need a break.
2 Please do. 2 I don't need a break.
3 No, that's a prohlem. 3 That's a go od idea.
b e
1 Well, actually, it's confident ial. I No, they aren't.
2 Yes, I do. 2 You're wrong.
3 Certainly. 3 Actua lly, some are at headquar ters .
c f
1 You co uld say so. I Any moment.
2 That's right. 2 That' s a d ifficult question .
3 I'd prefer not to. 3 That's interesting.
Body language
Use of strong, clear gestures for em phasis
Good eye contact with the audience
Positive, confident, and relaxed ma nner
No distracting gest ures
Visual aids
Clear and simple rnesssages
Efficient, professional use ofequipment
3 Overall
She doesn't seem aware of the needs or interests of her au die nce .
Her objectives are not dear.
System
She is obviously not prepared.
Her presentation is unstructured an d confusing.
The information is not organized logically, or linked clearly.
She does not give much useful in for ma tion.
She has not thought about timing.
T here is no strong introduction or conclusion.
Delivery
She hesitates a lot.
She reads from a paper (badly).
She refers to herself negatively.
She uses specialist language.
v isual aids
She ha s a scree n bu t does not use it.
2 a sold
b have invest ed
c stands
d have increased
e ret ired
3 a back in th e cigluics
b at th e moment
c since Jan uary
d last m onth
e over the last few yea rs
5 l'd've liked to spea k for lon ger o n this subject, but I'm afrai d I haven't got
eno ugh t im e. However, l'dtlike to say a few words abo ut future prospect s.
This year, we've had some major problems; next year, we'll face even more
severe ones. This is ce rt ain, as th e ma rket's beco m ing eve n more
co m pet it ive.
• , would like can be used here for em phasis.
3 a 2 e I
b 3 f 3
c 2 g 3
d 3 h 3
5 Point 1: Histor y
Point 2: Main m arkets (and Mauton news sto ry)
Poi nt 3: People
Language knowledge a 3 e 5
b 4 f 2
c 7 g 6
d 1
2 a 3 d 1
b 6 e 2
c 4 f 5
3 VasimJ 1
Eye contact - no eye contact with th e audience
Language - complex (w ritte n), lo ng sen te nces, few pa uses, impersonal
Ma nner -. closed, unin tere sted
Vers ;"" 2
Eye co ntact - good eye co ntact with aud ien ce
Language - simpler lan guage. shorte r sen te nces, more pauses, more
personal
Manner - open , int er ested
5 1 cl 6 c
2 f 7 a
3 g 8
4 9 e
5 h 10 b
Facial expression
Use facial exp ressions (e.g . smi les) to em phasize yo ur feelings.
Hands
Use you r hands to emphasize w ha t )'OU say.
It is safer to keep hands out of pock ets - in some cult u res this shows
disrespect.
Hold a pen or pointer if yo u fed more co mforta blc -. hut don't pla y wit h it.
Movement
Don't sta nd co m pletely still c- a little movem e nt bet ween ta ble an d boa rd , or
between notes a nd au d ience , is more in te resti ng .
Don 't move a ro u nd too mu ch , o r th e audie nce may wa tch you instea d of
listening to yo u!
Posture
Tr y to keep yo ur po st ure upright bu t relaxed .
Look st raight ahead , not down at th e floo r or up at th e ceiling.
4 Version 1
Gen er al appearan ce: scruffy
Stance and posture: hun ched
Ha nds - position: in pockets
Hands - gestures: no helpfu l gestu res
Eye contact: none
Facial exp ress ion: depressed
Move men t: static- several nervous gestu res
Version 2
Ge ne ral appearance: sma rt
Sta nce and postur e: upr ight
Hands - posit ion : visible an d act ive
Hands - gestu res: clea r, hel pfu l gestu res
Eye co ntact: a lot
Facial exp ressio n: co nce rned, e nthusiast ic
Movement: dynam ic
2 d. b.c.c;a
3 a n d 3
b 5 c 4
c I f 2
2 " 2 cl 3
h I e 3
c 2 f I
68 TAPESC RJ PT
e Myaim is to update you on recent research findings and to draw some
tentative conclusions.
f This talk should serve as the springboard for a d iscussion of the benefits
and drawbacks of these savings.
g I plan to take on ly ten minutes of your t 'le this morning.
h During the next half-hour, you will hear about a wide range of research.
I've divided up my presentation int o three pa rts; firstly, we'll loo k at the
level of savings which we need to make; secondly, I'll run through the
options open to us; an d, finally, I'll be presenting my recommended
course of action.
The subject can be looked at under two headings: firstly, the defin ition of
this kind of diet; and second ly...
k Wc have ten minutes allotted for questions following the presentat ion.
I Feel free to interrupt me at any time.
Inte rnal presentation: a, d, f, g, i, I
External presentation: b, c, e, h, j, k
TA P E SC RI P T 69
Unit 5 Visual aids
Language knowledge f RA~CESCA HO C C A
I th o ught it would be useful to look at so me figures for a moment. Let's
sta rt with turnover. As you can see on th is graph, I've plotted two lines. The
solid one represents the group's turnover, an d the bro ken one the sales
generated by our subsid iary in Germany. T he figures have been converted
into dollars and are shown on this axis in thousands.
O K, let' s look at the group's turnover first of all. Five years ago, it stood at
$1.1 million. It rose steadily over the following five years and now stands at
S 1.45 m illion. Now, we have done some forecas ts for the next five years and
we anticipate a flauening out at around s 1.5 million as pr ice compet ition
becomes more and more fierce.
Fortunately, the figures for our German subsidiary are even better. we
started this subsidiary nearly ten years ago. In the early years, growth was
gradual and we reached sales of$400,UOU five years ago . This rep resented
just under 30% of the group's turnover. Over the last five years, the
Ge rman market has continued to grow steadily and our turnover is now
around 5600,000. Unlike our group forecasts, we anticipate some further
significant growth and have projected sales of$750,000 in another five
years, represent !ng 50%) of the group's to tal turnover. So, as you can see, the
German operation is vita l to our future.
70 'fAPES C IUPT
Unit 7 Finishing off
Language knowledge a Well, thank you for listening. That brings me to the end of this
presentation. Before I leave you to get on with your work, I'd just like to
say how glad we are to have you with us, and I wish you a very successful
and happy time here at Sin ton's. Thank you.
b So, before I stop, let me just run over the key benefits. Firstly, flexibility:
it'll work anywhere. we've triallcd it extensively and the results arc
excellent. Secondly, price: as you've seen, it's going to be highly
competitive. And lastly, innovation : this is really a breakthrough in the
field. Now, I'm sure you've got lots of questions, so fire aW<ly.
c So, ladies and gentlemen, that completes my brief introduction. Seville's
is a fascinating company, and hopefully you'll get to know us better as you
go around the plant. So let me hand you over to Caroline, who 's going to
be showing you around.
d That brings me to the end of my presentation. I realize that many of you
already knew something about our company. Hopefully, I've filled in
some of the gaps. As you can see, we've got an impressive displayofour
products here. \Vhy don't you come and get some hands-on experience?
TAPESCRIPT 71
SA M A N T U A O ' NEIL L
Please go ah ead .
3
QU ES TIO :>: IO K
Well, as you know, we've p ut together a fairly large-scale advertisi ng
campaign. Allthe space was booked for an October lau nch ... ?
SAMA:-IT HA O ':-OIOILI .
Don't worry. w e'll be ready fur th e launch dale. There an: one or two
technical problem s, h UI they won't delay us much longer.
QUES TIONER 3
T hat's good 10 hear.
b Th e th ird clement is th e peo ple ... and pr imarily here, I mean th e br ewer y
wor kers and th e mana gement. One of th e things tha t shocked me when I
first jo ined westwood was this ._. organi zati on cha r t. It's like somet hing
from th e last centu ry - do you reali ze there are ten layers between the
sho p-floor wor kers and t he Managin g Director! In my view, this m akes the
company slow and unresponsive. I know there are many good thin gs a bo ut
\ \ 'C'Stwood, but our image is much the same as it was in, say, the t imes of
Queen Victoria - a very tr adi tional, patern alist ic employer.
Well, th e very least we need to do is discuss w het he r th is image is
a ppro priate for th e late 20t h cen tury, let alo ne the zlsr.
72 T A P E SCIUPT
Video Transcript
74 V I DEO T RA NSC RI PT
Bythe way, you may have seen the story in the news today about our main
competitor, Manton. It seems they're going to bring out a new product
which could seriously infringe the copyright ...
So, we'll have to wait and sec how the market reacts. Anyway,let me get
back to what I was saying about new markets for Standard. I think wc have
to say that ...
Nobody really knows what the next century will bring. What's for sure is
yOll need people who can adapt quickly. And that brings me to the final
part of this short introduction to Standard, and that is to talk about our
people. As 1said, they arc our most important asset. Our total world-wide
headcount ...
We've even sponsored a group to sail around Britain. So, before I go on, are
there any questions about our personnel policy?
Version 2 DR UI'DE'"
We can't really afford to ignore these results. The survey was one of the
most extensive of its kind and covers a wide range of corporations ... \Ve
can see in this next slide the results from the American part of the survey.
This survey was based on interviews carried out with senior managers in
200 corporations. Youcan see here ... 35%) of the group of managers
classified as participativc reached senior management positions. On the
other hand, 74% of the more individualistic managers achieved senior
management status. So, I think the conclusion is self-evident. If you want
to reach the top of American companies, you have a much better chance if
you adopt a fairly autocratic, top-down approach.
What is important here is not to dismiss the last ten years. Ten rears in
which the value of participative management has been preached ... No,
what we must do is to better understand the motivation of senior
management.
VIDEO TRASSCRIPT 75
If we look at thi s next slide. we can sec the results from an other survey into
sen ior man agement att it udes. Th is shows how man agers firstly evaluate
the quali ties o f a goo d manager ... and seco ndly, how th ey evalua te the
q ua lities o f a goo d leader. What is q uite dear is that managers are suppose d
to be sens itive, adapta ble, an d cooperati ve while lead ers need to be
decisive, dynam ic, an d single-mi nde d.
So, we find there is a ma ssive co nt radic tio n. Goud mana gers are suppose d
10 be participati ve -. to make sure they co nsult and disc uss. Go od lead ers art'
supposed to be st ro ng indi viduals - able to make decisions on their own.
So, we need to think about the products. Our premium export lager is
descr ibed as a German -b rand,..d Pilscncr with an above average alcohol
content ... urn ... it's positioned at the top end of the ma rke t and is only
available through selected me rchants and retailers.
Anywa y, I'm sure yo u're all familiar with that prod uct ... urn ... Our high
m alt bottled b itter. Rutter 's. is described as a t radit ional west Cou ntry
bitter wit h a very dark colour and thick consistency ... urn ... It has a h igh
price for a bottled bitter ... um ... and is ava ilable through all major
su pe rmarke t cha ins an d offl icences.
As yo u can see, production in 1984 was aro und the 245.000 bottles and
th en during th e next five years men..a scd steadily ... fi ve years ago th e
an nual outp UI reach ed 480,000 bottles there. as yo u can sec ... an d as yo u
can see the figures stayed at that sort offigure until last year whe n th ey
d ipped to 460,000 the re, as you can sec.
Version 2 JO AN S A BRO OK E S
A very im portant . perhaps Ihe most im portan t, clem ent in our co r po rate
ident ity, is our pro duct ran ge. Th e first thing to ht' said about this product
range is that it's wry diverse. w ell, let's tak e our p rem ium export lager,
Hohcnbrau. Now this product has always been pos itioned at the top end of
th e market . lt has a very high pri ce, and is on ly availabl e through specialist
retail outlets. Altogct her, it's q uite exclusive.
On th e other hand , o ur Ruu cr's bit ter has ,111 entircly different pc rso nalit y.
It's b rewed in a traditional way. Wt' I'll! a lo t of malt in it wh ich gives it a rich
go lden co lour. And, as far as I kno w, it's at a me di um price and sold
through mo st supe rma rkets.
So. as you can see, th ese are two very different products. One an up-market
Gerrnan -t ype Pilsen cr, the ot her a very English bitter. Our problem is we' re
110 lo nge r su re about what sort of brewer y we are ... Anyway, let's leave the
products for a mom en t, and tu rn to o ur recent reco rd o n th e product ion
side.
76 "IDEO TRANSCRIPT
To make sure we're all in the picture, I've prepa red a graph wh ich illustrates
our production record over the last twelve years. As yo u can sec, we're o nly
going to be look ing at bottled beer p rod uct io n. Now, twelve years ago, we
had an annual output of 245,000 bo ttles - as you can see. Over the next six
to seven years, prod uct ion grew stead ily and reached 480,000 way back in
1990. Those were the easy years. It seemed all we had to do was to turn up at
work, produce the beer, and the beer would sell itself.
The last five years have been quit e different. Pro duc tion flatte ned ou t to
around 4HO,OOO for four years, an d th en , more worryingly, dropped to
460,000 last year. So, thi s is th e background to our mee ting today. we can
no longer sit back and let the well-establis hed na me ofwesrwoo d do the
work for us ...
Version 2 [H t llN D E N
These cost cuts arc going to cause considerable pain. Wc need to draw up a
plan of action. I have p ut some ideas on the b oard ... These arc some of the
measures we cou ld cons ider. Th ere are broadly th ree approaches. First, we
cou ld accept the cuts and reduce staff d rastically. Secondly, we could fight
and hope to achieve some reduction in the level of the cuts. Or th ird ly, and
this is what I support, we cou ld put forward an alternative proposal. Now,
this would mean ...
VI DEO TRANSCRIPT 77
Version 2 10,.\:'>1"-,\ BIH)OKES
SO, before we move o n to discuss these ma tters, let me just su m ma r ize the
main issues as I see them. First ly,on the product side. there's the question of
diversity of product range. Second ly.on the marketing front, we need to
review our d istrib ut io n networ k. And thirdly. on the personnel side, we
nee d to look at the sort of em ploye r we are, and want to become. So. 1
suggest \\'C look a t things in that order: product. dis tr ibu tio n, an d people.
Hopefully th is will help LIS to agree o n a clear way fo rwa rd. Right . be fo re we
start, are th ere any questions yo u'd like to ask?
Version 2 QU EST IO N E R 1
You seem to have completely igno red the question of male domination of
to p management posts. Don 't yo u th ink you r results a rc almost e nt irely du e
to the fact tha t there are practica lly no women in sen io r posit ions in
American compan ies?
UR L1NIHN
I thin k that's a very interesting point. I'm afraid I d id n't have time to
add ress t he question of gender itse lf, beca use I was mainly co nce nt rat ing on
the question of management sty le. However , I feel sure th at th is aspect
wo uld be worth d iscuss ing at len gth o n anothe r occasion .
78 V IrJ EO T R A S SC RI PT
QU ES T I O :-.l E R 2
Dr Linden! If yo u don't m ind me asking . cou ld rou tell us how the
respondents assessed difficult concepts such as indi vid ualism?
IlR ( .I SD E S
So. that covers two o f th e elemen ts which I th ink we need to disc uss. Th e
th ird clem ent is the people ... and primarily here. l mean the brewery
workers and the management. One of the things that sho ...ked me whe n I
first joined Westwood was this ... organization chart. Ifs like something
from the last (CnIUr)' - do you realize there are ten layer-, bet wee n th e shop-
floor w orkers and the Man aging Directo r! In my vie w, th is ma kes th e
co m pany slow and u n responsive. I know there arc man )' goo d t hings about
West wood, hu t o ur image is much th e same as it was in. say. the tim es o f
Queen Victoria - " very trad itional . pat ernalistic employer.
well. the ver y least we need to do is discu ss wheth er thi s image is
appropriate for the late 20th cent ur y, let alone th e 2 Ist. So, before we move
on to discu ss these matters.J et r nc just su m marize th e main issues as I see
the m. Firstly. on the product side. there's the qu estio n of diversity o f
prod uct range. Secondly. o n the marketing fro n t. we need to review our
dist ribut ion network. And thi rd ly,on t he personnel side. we need to loo k
at the sor t of employer we are and want to become.
50, I suggest we loo k at things in that order: prod uct , dist rib ut io n. and
people. Hopefully this will help us to ag ree on a clear way forward. Right,
before we start. are there any questions you'd like to ask?
80 V ID EO TKA:-lSCR IPT