1. What was the objective of In India for India, was it a simple branding activity?

 Convert Non consumers into Consumers – Tap the BOP market

o Indian Healthcare industry pegged at USD 65 billion in 2012 was one of the
largest sectors in the country, growing at the rate of 17% compounded
annual growth rate (CAGR), it was projected that the sector would cross the
USD 160 billion mark by the end of 2017 and USD 280 billion by 2020
(Exhibits 2a & 2b). However, there was a stark contrast in the healthcare
infrastructure in urban and rural markets (Exhibit 3 & 4). The national doctor-
patient ratio was 1:1,700 against 1:25,000 in rural areas.
o 2nd and 3rd Para
 Not Branding activity

2. How did In India for India facilitate reverse innovations at GE?

a. Globalization model – India P&L – Page 6
b. Clean Slate approach -
c. Understanding customer problem/Providing value based product
i. Give table for ECG Machine

3. Reverse innovations have the potential to disrupt the developed markets.

 YES
4. Do you think disrupting the developed markets with super value products is a
sustainable solution?
 Developed Markets – Few Products + High Profit Margin
 Emerging Markets – More Products + Low Profit Margin

2. Estimate the demand or the market potential for Lullaby Baby Warmers in India.

 Increase in pre-natal equipment – exhibit 13

 Baby warmers sold per year – 12,000-14,000 per year
 Exhibit 8

What should be GE’s pricing strategy for baby warmer in the developed markets?

Target Market – All Hospitals, Emergency and Urgent Care

Price - $3000-$3900 (30% margin)
Additional features page 13