Student’s Name: Josselyn Pérez

Subject: INGLES COMERCIAL I

Date: 06/02/219

Strategic business communications for graduate accounting students: A

fully integrated learning experience

Introduction

The accounting firms and corporate partners that hire our students have sent us a
clear message that mere technical competency in accounting is no longer sufficient
to prepare students for careers in the accounting profession. Students also need to
develop strong analytical abilities and the communication skills necessary to
construct and deliver compelling and persuasive messages. By integrating the study
and practice of business writing and business speaking into our MSA curriculum, we
believe that our students will receive a better foundation upon which to build their
careers. We describe a unique graduate program, the master of science in
accounting (MSA), part of which links the study and practice of effective business
communications with financial statement analysis. We review the design of this
portion of our MSA curriculum and demonstrate how a fully integrated learning
experience—combining business communications with financial and accounting
expertise—helps our students create more compelling arguments that will allow
them to become more influential professionals. We then detail a key assignment that
challenges students to communicate complex accounting and financial concepts to
intelligent, sophisticated audience members who might not share their technical
expertise. Finally, we describe the feedback mechanisms that allow us to evaluate
our pedagogy.

Body

All organizations communicate with different audiences, regardless of their size or

nature. For this reason, it is important to implement strategies that achieve positive
results. Some of the elements that are part of the strategy are: identity, culture,
internal and external channels, among others.
Student’s Name: Josselyn Pérez
Subject: INGLES COMERCIAL I
Date: 06/02/219
That communication, to be effective, must evolve with the organization as stated by
Rafael Alberto Pérez, president and founder of the Ibero-American Forum on
Communication Strategies (FISEC): "Strategic communication brings new
knowledge to the organizations, the transformation towards a communication
organizational, which emphasizes the ability to listen. Through this methodology the
function of the organizational communicator evolves and is transformed; it is
integrated into the strategic process according to the environment, it focuses on the
strategy and is transformed to recover the human being, that is, to be more relational
than rational with the environment ". The communication strategies in this new model
aspire to offer the receiver elements that facilitate the timely decision making.

From this approach, communication is understood as a social and cultural

encounter, which brings together actors around problems for the design of strategies
on which work is based on the recognition of existing communication problems.

Conclusions

In conclusion, strategic communication is a transcendental component when it

comes to achieving success in business and creating value in organizations. The
goal is to take advantage of the communicative resources, internal and external of
the organization, to reach the proposed strategic objectives.

To achieve these objectives, lines of action are defined on a basis of relations

between the organization, its actions, the environment and the results obtained to
structure and guide the strategy to be followed from the different levels of the
organization.

References

http://www.vallempresa365.com/articulos/management/la-importancia-de-la-
comunicacion-estrategica-en-las-organizaciones
https://www.pimealdia.org/es/eines-comunicacio-estrategica/
http://blogs.upn.edu.pe/comunicaciones/2015/10/28/comunicacion-una-
herramienta-estrategica-para-los-negocios/
Student’s Name: Josselyn Pérez
Subject: INGLES COMERCIAL I
Date: 06/02/219
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