Interviews

1) What do you think about this ad?

2) Do you like it?

3) Do you think is effective?

 These were the questions asked to the people
and through them we wanted to find out in large
measure what people think about the
sexualization of women, if they notice something
wrong in the advertisement presented.
We interviewed a total of 57 people from 10
different countries: Poland, Spain, Italy, Germany,
Romania, Turkey, Ukraine, Bulgaria, Azerbaijan
and Macedonia.
 Their answers were different and we were
able to find out the following:
● More than half (64%) of the interviewees that
did not notice any sexualization at all are male
● About a third (29%) of the polish interviewees
did not notice any sexualization, a second third
(29%) noticed it but did not evaluate it
● More than half (56%) of the female
interviewees noticed sexualization and
acknowledged the harmful consequences to
this process
● The process of “normalizing” sexualization does
not seem to be gender-specific