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  • Matriz Swot

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    Juan Felipe Loaiza
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    The document analyzes the strengths, weaknesses, opportunities, and threats for an automotive company. It identifies the company's worldwide brand recognition and diversified product portfolio as strengths, but also high production costs and little demand in some countries as weaknesses. Opportunities include technological advances, hybrid vehicles, and increased demand in some markets. However, threats include lower costs from competitors, economic recession, and a poor economic climate limiting car purchases.

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    MATRIZ DOFA

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    The document analyzes the strengths, weaknesses, opportunities, and threats for an automotive company. It identifies the company's worldwide brand recognition and diversified product portfolio as strengths, but also high production costs and little demand in some countries as weaknesses. Opportunities include technological advances, hybrid vehicles, and increased demand in some markets. However, threats include lower costs from competitors, economic recession, and a poor economic climate limiting car purchases.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Matriz Swot

    Uploaded by

    Juan Felipe Loaiza
    The document analyzes the strengths, weaknesses, opportunities, and threats for an automotive company. It identifies the company's worldwide brand recognition and diversified product portfolio as strengths, but also high production costs and little demand in some countries as weaknesses. Opportunities include technological advances, hybrid vehicles, and increased demand in some markets. However, threats include lower costs from competitors, economic recession, and a poor economic climate limiting car purchases.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Strengths Weaknesses

    Brand recognition had the advantage of being High production costs.


    worldwide.

    The business model: it has the possibility of Very Little demand in some countries.
    increasing its sales (in $ and units) with free
    shops.
    Cost disadvantage with the competition
    Diversification: the variety of products it sells
    and the geographic markets it serves gives it
    great stability but it should keep them Great investment for continuous advertising
    continuously renewed so as not to disappear.

    Opportunities Threats

    Technological advances. The production costs of the competitors are


    lower.
    creation of hybrid cars
    Permanent economic recession.
    Increase in demand in some countries

    Increase the pre-sale: the pre-sale of items economic climate of the country that limits the
    (customers pay before being available and purchase of cars by consumers.
    months before they have to pay the supplier), it
    is a big business that can be increased.
    rapid growth in the industrial sector and
    Promotions, innovation and increased competition.

    low credit rates.

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