PROJECT REPORT ON

A STUDY ON CONSUMER ATTITUDES TOWARDS

ONLINE SHOPPING
A PROJECT REPORT
Submitted by

JASIRUDHEEN M (WM15BBAR17)
MUHAMMED RAFI C (WM15BBAR22)
ALAN TOMY THOMAS (WM15BBAR28)
USEENA (WM15BBAR11)

Under the supervision of

Mrs. NISHITHA U I

(Assistant Professor, Department of BBA, WMO IGAS College, Koolivayal)

In partial fulfillment of the requirements for the award of degree in

BACHELOR OF BUSINESS ADMINISTRATION

OF KANNUR UNIVERSITY

DEPARTMENT OF BBA
WMO IMAM GAZZALI ARTS & SCIENCE COLLEGE, KOOLIVAYAL
WAYANAD-670721
(Affiliated to Kannur University)

2015-2018
 Bonafide certificate

KANNUR UNIVERSITY
BONAFIDE CERTIFICATE
This is to certify that project report entitled “A STUDY ON CONSUMER ATTITUDES
TOWARDS ONLINE SHOPPING” is the bonafide work of “JASIRUDHEEN M,
MUHAMMED RAFI C, ALAN TOMY THOMAS, USEENA” who carried out the project
work under my supervision.

Mrs. LEEBA S Mrs. NISHITHA U I

HEAD OF THE DEPARTMENT SUPERVISOR
(Assistant Professor, Dept. of BBA)

BACHELOR OF BUSINESS ADMINISTRATION

WMO IMAM GAZZALI ARTS AND SCIENCE COLLEGE,

Koolivayal, Cherukattoor PO, WAYANAD-670721
(Affiliated to Kannur University)
 DECLARATION

We, JASIRUDHEEN M, MUHAMMED RAFI C, ALAN TOMY THOMAS,

USEENA hereby declare that this project that this project entitled “A STUDY ON
CONSUMER ATTITUDES TOWARDS ONLINE SHOPPING”, has been
prepared by us and submitted to Kannur university in partial fulfillment of requirements
for the award of bachelor of business administration, is a record of original work done
by us under the supervision of Mrs. Nishitha U I, Assistant professor, in the department
of BACHELOR OF BUSINESS ADMINISTRATION, WMO IMAM GAZZALI
ARTS AND SCIENCE COLLEGE ,KOOLIVAYAL.

We also declare that this project report has not been submitted by any one of us fully or
partially for award of any Degree, Diploma, Title or Recognition before.

1. JASIRUDHEEN M
2. MUHAMMED RAFI C
3. ALAN TOMY THOMAS
4. USEENA
Place:
Date:
 ACKNOWLEDGEMENT

First of all we thank god almighty for the incessant grace showered upon our to
complete the project work successfully. It gives our immense pleasure to acknowledge
and thank all those who given consistent guidance, advice and encouragement in our
endeavor.

We express our sincere gratitude to Mrs. Bollamma A M, Principal, WMO

IGAS College.

We express our sincere thanks to Mrs. Leeba S, HOD (Dept. of BBA) and Mrs.
Nishitha U I for their encouragement and efficient guidance to make this effort
successful.

We also thankful to all our friends and our well-wishers for their direct and
indirect help and for uplifting our morale. Our parents were constant source of support
for in our work. A formal word will not reveal our indebtedness to them at all.

Place: JASIRUDHEEN M

Date: MUHAMMED RAFI C

ALAN TOMY THOMAS

USEENA
 CONTENTS

CHAPTERS TITLE PAGE

NO.
INTRODUCTION 1
Chapter 1
1.1 Statement of the problem 4

1.2 Objective of the study 5

1.3 Research Methodology 6

1.4 Limitation of the study 7

REVIEW OF LITERATURE 8
Chapter II
THEORETICAL FRAMEWORK
Chapter III 17
DATA ANALYSIS AND INTERPRETATION
Chapter IV 31

FINDINGS, SUGGESTIONS AND CONCLUTION 55

Chapter V

5.1 Findings 56

5.2 Suggestions 58

CONCLUSION 59

BIBLIOGRAPHY 60

QUESTIONARE
 LIST OF TABLES
Table No. Contents Page No.

4.1 Age wise distribution of the respondent 32

4.2 Gender of the respondents 33

4.3 Educational qualification of the respondents 34

4.4 Monthly income of respondents 35

4.5 Occupation of respondents 36

4.6 Respondents have their own internet connection 37

4.7 Way of accessing internet connection 38

4.8 Usage of online shopping 39

4.9 Frequency of online purchasing 40

4.10 Source of information about product 41

4.11 Respondents mostly purchased products 42

4.12 Spending habit of customer 43

4.13 Respondents most preferred website of online shopping 44

4.14 Motivating factors while choosing website for online shopping 45

4.15 Mode of payment 46

4.16 Payment procedure is secured and convenient 47

4.17 Opinion regarding the correctness of information in website 48

4.18 Respondents satisfaction towards overall dealing in online 49

shopping
4.19 Respondents opinion towards return policy 50

4. 20 Factors influencing respondents to purchase online goods 51

4.21 Respondents opinion regarding online shopping and physical 53

store
 LIST OF CHART AND DIAGRAMS
FIGURE Contents Page No.
No.
4.1 Age wise distribution of the respondent 32

4.2 Gender of the respondents 33

4.3 Educational qualification of the respondents 34

4.4 Monthly income of respondents 35

4.5 Occupation of respondents 36

4.6 Respondents have their own internet connection 37

4.7 Way of accessing internet connection 38

4.8 Usage of online shopping 39

4.9 Frequency of online purchasing 40

4.10 Source of information about product 41

4.11 Respondents mostly purchased products 42

4.12 Spending habit of customer 43

4.13 Respondents most preferred website of online shopping 44

4.14 Motivating factors while choosing website for online shopping 45

4.15 Mode of payment 46

4.16 Payment procedure is secured and convenient 47

4.17 Opinion regarding the correctness of information in website 48

4.18 Respondents satisfaction towards overall dealing in online 49

shopping
4.19 Respondents opinion towards return policy 50

4. 20 Factors influencing respondents to purchase online goods 52