Sweet Bites’

Company
Production

Customer’s Relationship
Distribution
of Product

Customer’s Satisfaction
 15%

25% 60%

Students Teachers Others

5000

4500

4000

3500

3000

2500

2000

1500

1000

500

Total Estimated Population Target Market Penetrated Market

Adelyn B. Jabagat
She was born in Tuyabang Alto, Oroquieta City. Her parents are
Ellen B. Jabagat and Victorino B. Jabagat. She is 17 yrs. old and
is currently studying as a Grade 12 student in Misamis
Occidental National High School. In the future, she wants to
become a Chef.

Angelyn Vien L. Banawa

She was born in Binuangan, Oroquieta City. She is the only child
of Abelco and Gene. She finished her primary at Binuangan
Elementary School. As an 18 yrs. old girl, she is currently a
Grade 12 student studying in Misamis Occidental National High
School. To become a Police is what she wants to be.
Khrizel Joy V. Batican
She was born in Laperian Tukuran, Zamboanga Del Sur. She
lives in Villaflor, Oroquieta City. She finished her primary at
Laperian Elementary School. As an 18 yrs. old girl, she is
currently a Grade 12 student studying in Misamis
Occidental National High School. To become a Police is
what she wants to be.

Lynil Ruth C. Caburnay

She was born in Misamis Occidental Provincial Hospital,
Oroquieta City. Her parents are Lani C. Caburnay and
Teofredo C. Caburnay. She is 18 yrs. old and is currently
studying as a Grade 12 student in Misamis Occidental
National High School. In the future, she wants to become a
Computer Programmer.
Yanessa L. Somiagon
She was born in Oroquieta City, MOPH. She is the fifth
among the children of Silverio and Merilita. She finished her
primary at Victor Enerio Memorial Elementary School. As an
18 yrs. old girl, she is currently a Grade 12 student studying
in Misamis Occidental National High School. To become a
Teacher is what she wants to be.

Christian T. Fuertes
He was born in Lower Langcangan, Oroquieta City. He lives in
Taboc Sur, Oroquieta City. He finished his primary at Taboc Sur
Elementary School. As a 17 yrs. old boy, he is currently a Grade
12 student studying in Misamis Occidental National High
School. To become a Nautical is what he wants to be.
Daniel C. Dinorog
He was born in Katipunan, Guipos, Zamboanga Del Sur. His
parents are Marnilia C. Dinorog and Danilo L. Dinorog. He is 18
yrs. old and is currently studying as a Grade 12 student in
Misamis Occidental National High School. In the Future, he
wants to become a PH Navy.

Keith Chester Churl B. Bompat

He was born in Calamba, Misamis Occidental. He is the only
child of Urle and Charema. He finished his primary at Sapang
Dalaga Central School. As a 17 yrs. old boy, he is currently a
Grade 12 student studying in Misamis Occidental National
High School. To become a Seaman is what he wants to be.
Kimliperd F. Cañedo
He was born in Salug, Zamboangga Del Norte. He lives in
Poblacion 2, Oroquieta City. He finished his primary at
Poblacion 2 Elementary School. As a 20 yrs. old boy, he is
currently a Grade 12 student studying in Misamis Occidental
National High School. To become a Model is what he wants to
be.

Matt Gemar B. Monterola

He was born in Mobod, Oroquieta City. His parents are Maria
Medita M. Monterola and Geraldo A. Monterola. He is 17 yrs.
old and is currently studying as a Grade 12 student in Misamis
Occidental National High School. In the Future, he wants to
become a Soldier.
Rodrey T. Jabon
He was born in Oroquieta City, MOPH. He is the youngest among
the children of Rudy and Annabel. He finished his primary at
Oroquieta City Central Elementary School. As a 17 yr. old boy, he
is currently a Grade 12 student studying in Misamis Occidental
National High School. To become a Systems Software Engineer is
what he wants to be.
 Strength Weaknesses
• Sell directly to the customers • Limited amount of capital
• Keep costs below competitor's cost • Limited target audience
• Homemade product. • Lack of brand awareness

SWOT
ANALYSIS
Opportunities Threats
• Loyal Customers
• Competitors have stronger brand name
• Similar products on the market are not
• Changing customer taste
as reliable or are more expensive
• Competition may increase
• Growing population
 Marketing
Strategies

Sales Social
Talk Media