What decisions is to be made (consider smallest of

decision) and what information will assist in making

the decision?
-To expand company's international markets

--To what extent company's manufacturing plant complies with requirements of the country's
regulations.
--Secondary research related to the exports of pharma industry.

What is going to be your strategy to collect data?

(Please mention specific strategy for each area where
you require market research)(Refer Table A from
article for your reference)
--Expanding horizons by taking recommendations from colleagues of other
companies/countries.
--Studying Demographic profiles of regions giving higher profits
--By doing research on Zauba.com Website, which is a platform that helps businesses reduce
risks involved in import & export trade.
--Studying Ministry of Health of every country.
--To search for the markets complying with the standards of WHO-GMP certification.
--To study the ongoing demand of drugs in a particular country that are available with the
company.
--Secondary research on different agencies and distributors who can help in establishing
connection.

What are your hypothesis/ assumptions from the above

stated problems?
Assumptions from above strategy:-
--If Company is able to pass the stringent inspections test of countries like
Tanzania,Ethiopia,South Africa,Zimbabwe, then other neighbouring countries like Uganda
and other african nations inspections will be easily cleared for doing business.
--When we study the ongoing demand of the drugs in the specific country, we assume that
those particular drugs incurred profits.
--Assuming the recommendations provided by colleagues of other companies is correct, we
try and build connections to the contacts provided by them.