The document discusses the origin of the name of the video game company Atari. It notes that the company was originally founded in 1971 as Syzygy Co. but the name was changed to Atari in 1972 after discovering the original name was already in use. The word "Atari" comes from the ancient Chinese board game Go and means "to hit a target" in Japanese, representing good fortune. The founder was a fan of Go and chose the name from terms used in the game, with "Atari" meaning something like "I'm about to win."
The document discusses the origin of the name of the video game company Atari. It notes that the company was originally founded in 1971 as Syzygy Co. but the name was changed to Atari in 1972 after discovering the original name was already in use. The word "Atari" comes from the ancient Chinese board game Go and means "to hit a target" in Japanese, representing good fortune. The founder was a fan of Go and chose the name from terms used in the game, with "Atari" meaning something like "I'm about to win."
The document discusses the origin of the name of the video game company Atari. It notes that the company was originally founded in 1971 as Syzygy Co. but the name was changed to Atari in 1972 after discovering the original name was already in use. The word "Atari" comes from the ancient Chinese board game Go and means "to hit a target" in Japanese, representing good fortune. The founder was a fan of Go and chose the name from terms used in the game, with "Atari" meaning something like "I'm about to win."
founded in 1971. Upon discovering that the name was already in use in California, the duo changed it to Atari, Inc in 1972. The word “ataru” literally means “to hit a target” in Japanese and is associated with good fortune. The name came from the ancient Chinese board game Go, of which Bushnell was a fan. He essentially chose company’s name from amongst its strange jargon. In that context, Atari means something closer to “I’m about to win” - like “check” in chess. Other name candidates, reportedly, were Sente and Hane. fuente: IGN Presents: the History of Atari