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Focus groups in nursing research: Methodological perspectives

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DOI: 10.1016/j.outlook.2012.02.001 · Source: PubMed

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Nurs Outlook 60 (2012) 411e416


www.nursingoutlook.org

Focus groups in nursing research: Methodological


perspectives
Rasika S. Jayasekara, RN, BA, BScN(Hons), PGDip Edu, MNSc, MClinSc, PhD*
School of Nursing and Midwifery, University of South Australia, Adelaide, SA, Australia

article info abstract

Article history: Focus groups have been increasingly used as a data collection method in nursing
Received 17 February 2011 research. The key feature of focus groups is the active interaction among
Revised 7 February 2012 participants to explore their views and opinions. In this respect, focus groups are
Accepted 15 February 2012 distinct from other methods such as Delphi groups, nominal groups, brain-
Online 29 March 2012 storming, and consensus panels, which seek to determine a consensus between
participants. Compared with other data collection methods, it can be concluded
that the real strength of focus groups is not simply in exploring what partici-
Keywords: pants have to say, but in providing insights into the sources of complex
Focus groups behaviors and motivations. The aim of this paper is to present an overview of
Nursing research the focus group as a research tool in nursing research, particularly in nursing
Education education.
Methodology Cite this article: Jayasekara, R. S. (2012, DECEMBER). Focus groups in nursing research: Methodological
perspectives. Nursing Outlook, 60(6), 411-416. doi:10.1016/j.outlook.2012.02.001.

Introduction Purpose and Rationale for Using Focus Groups as


Research Method

Focus groups have become an increasingly popular Morgan5 defines a focus group as “a research technique
method of data collection in nursing research. It is that collects data through group interaction on a topic
well established that the focus group method is determined by the researcher.” This definition
a useful and effective mechanism in which the provides the 3 major components of the focus group
researcher is interested in processes whereby a group research: (1) A method devoted to data collection, (2)
jointly constructs meaning about a topic.1,2 Several interaction as a source of data, and (3) the active role of
researchers have critically analyzed the methodolog- the researcher in creating group discussion for data
ical and pragmatic uses of this technique; however, collection.5 A focus group, however, is not the same as
their relevance to nursing research is limited.3,4 The a focused interview. A focused interview with a group
purpose of this paper is to present an overview of the concentrates on what each group member feels or
focus group as a research tool in nursing research, thinks about a specific issue.1,2,5-7 In comparison, the
particularly in nursing education. This paper also key feature of focus groups is the active interaction
provides methodological perspective including design among participants to explore their views and opin-
of the focus groups and maintaining the reliability and ions. In this respect, focus groups are distinct from
validity. other methods such as Delphi groups, nominal groups,

* Corresponding author: Dr. Rasika S. Jayasekara, School of Nursing and Midwifery, University of South Australia, City East Campus,
North Terrace, Adelaide, SA, 5000, Australia.
E-mail address: rasika.jayasekara@unisa.edu.au (R.S. Jayasekara).
0029-6554/$ - see front matter Ó 2012 Elsevier Inc. All rights reserved.
doi:10.1016/j.outlook.2012.02.001
412 Nurs Outlook 60 (2012) 411e416

brainstorming, and consensus panels, which seek to Historically, the focus group method developed and
determine a consensus between participants.1,8,9 matured outside of the major qualitative methodolog-
Focus group discussions are the most appropriate ical traditions.1 Although some early field researchers
method for the purposeful use of interaction to generate (eg, Bronislaw Malinowski, 1914; William Foote Whyte,
meaningful opinions, suggestions, and feedback.3,10 1943) acknowledged using focus group interviews, they
Focus groups are not only used to gain new knowledge did not explicitly reference it as a distinctive method-
or evaluate services and programs but also to seek ology.12 Krueger10 argues that the integration of quali-
opinions, values, and beliefs in a collective context.6,10- tative techniques, especially the focus group into social
12
In particular, the focus group provides a means of science, has been slow because of the emphasis on
listening to the perspective of key stakeholders and quantitative methods for social inquiry.
learning from their experiences of the phenomenon.13 In general, the qualitative research paradigm
Powell et al9 argue that focus groups are particularly includes a range of methodologies: Phenomenology,
useful when current knowledge about a phenomenon is grounded theory, ethnography, historical research,
inadequate and expansion is important. The focus philosophical inquiry, and critical social theory.15,20 In
group method is important when the issue being most research literature, focus groups are described as
investigated is complex and when concurrent use of a qualitative data collection method. As a data collec-
additional data is necessary for validity.11 The ability to tion method, the focus group involves the interaction
observe the extent and nature of participants’ agree- within a group to elicit rich experiential data 21 and this
ment and disagreement is a unique strength of focus strategy is not compatible with:
groups.5 Thus, focus groups have clear potential when
the researcher is interested in processes, whereby 1. Phenomenology, which attempts to disclose the
a group jointly constructs meaning about a topic. essential meaning of participants’ lived experience
A foundational premise of the focus group is that the through in-depth individual interviews22;
group dynamic can assist people in expressing and 2. grounded theory, which aims to generate theory that
clarifying their views in ways that are less likely to is verified through systematic, concurrent data
occur in a one-on-one interview.10,14,15 In addition, generation and constant comparative data analysis
a homogeneous group provides the participants with through several data collection strategies (eg, inter-
freedom to express thoughts, feelings, and behavior views, observation, documents)23; and
candidly.16 It is believed that group situation may 3. ethnography, which is the work of describing culture
reduce the influence of interviewer on the participants and explores the meaning of action and events of the
by tilting the balance of power toward the group. culture using a continuous process of interviewing,
observing, reviewing, and analyzing data.24
History and Theoretical Traditions of the Focus Group
as Method It is clear that the focus group as a method was not
originally developed or integrated into any of the major
The origin of the focus group can be traced back to the qualitative methodologies. However, the focus group
time when social scientists first began using nondi- method is becoming popular in feminist and post-
rective interview techniques.4 In 1926, Bogardus17 modernist ethnographic studies.12 These researchers
originated the focus group technique as a tool for contend that the focus group method recovers the voice
understanding people’s attitudes and opinions about of members of marginalized groups in society.12,25 The
different social issues (eg, race relations).11 However, focus group method is also widely used in social
Morgan18 describes the history of the focus group as sciences and health sciences in combination with other
being divided into 3 periods: (1) Focus group in social research methods (eg, survey research), enabling the
science, (2) focus group in market research, and researcher to triangulate the data and enhance the
(3) focus group as a widespread research method. findings of the study.5,20 Kidd and Parshall1 suggested
During the early 1940s, Robert Merton and Paul Laz- that the findings of focus groups can be further
arsfeld introduced the method of group interviewing improved by conducting multiple groups (ideally from
into the social sciences.12,18,19 They used focus group multiple sites) and including other data sources.
interviews to evaluate the response of a group of The theoretical underpinnings of focus groups can
participants to wartime radio broadcasts at the Office be traced to the assumptions of the interpretive para-
of Radio Research at Colombia University in 1941.12,19 digm. Interpretive research generates new meaning
Focus group interviews have been used consistently and information from the participants’ point of view,
in market research since the 1950s, although their use thus it values human perceptions and subjectivity and
in other applications waned until the late 1980s when seeks to explore what an experience is like for the
there was renewed interest in promoting the use of people concerned.22 In this paradigm, intersubjectivity
focus groups in social science research and a wide (mutual recognition) between researcher and research
range of academic and applied research areas.12,13,18 participants is fostered and valued.26 This paradigm
Today, the focus group is used as a research method involves listening to people or watching what they do
in many fields, including social sciences, health, and and using the human imagination and understanding
nursing, to explore a range of issues. of those participating to interpret their meaning.27 The
Nurs Outlook 60 (2012) 411e416 413

researcher must understand the socially constructed of the nature of their experience of the issuedto avoid
nature of the world and realize that values and interest the generation of power issues and promote the
become part of the research process.28 In fact, the comfort of participants.10,18,46-48 Carey48 recommended
values of researcher and participants can become an that focus groups be homogeneous in terms of age,
integral part of the research. status, class, occupation, and other characteristics,
because they will influence whether participants
Uses of Focus Groups in Health and Nursing interact with each other. However, some researchers
reject the use of homogeneity in focus groups and
In health and nursing research, focus groups are suggest using heterogeneous groups in exploratory-
invaluable for guiding the development of interventions type studies because it provides rich data and
and ensuring that these interventions meet consumer/ explores different views of the topic investigated.11,37
patient needs.29 The focus group method has been Finally, the nature of the group depends on the avail-
commonly used in health care and nursing studies. It is able time, resources, and convenience for participants.
typically used in health care research to (1) Develop or The interpretive approach allows the researcher to
improve research instruments (eg, interviews guides, select participants on the basis of suitability and diver-
questionnaires)11,30,31; (2) explore issues and generate sity of their experience with the topic under investiga-
data32-34; and (3) evaluate and validate findings from tion using convenience or purposive sampling.49,50 It
other research methods (or triangulation).35,36 is generally recognized that the sample recruited in
The ability of focus groups to provide information focus groups is not representative of the entire pop-
about complex and multifaceted topics is discussed ulation but rather a snapshot. However, the size of the
extensively in nursing education research, especially in group and the number of groups is dependent on the
curriculum development. Several studies37-41 have used purpose of the research and the type of participants.13,50
the focus group method to explore the students’ Despite the various suggestions for optimal partici-
perspective and experiences of teaching and learning. pant numbers, it is important that the size of each
The focus group method is also widely used in curric- group is large enough to create discussion but not too
ulum development to obtain key stakeholders’ views and large that it prevents some members from sharing
opinions. The curriculum committee of the University of their insights within the available time. Most authors
San Diego, Philip Y. Hahn School of Nursing conducted suggest that an adequate group size is from 4 to 12
a study with focus groups comprised of nurses from participants, with the optimal size being between 5 and
several different areas of practice to obtain information 10.10,18,51,52 However, it is argued that smaller groups
for curriculum changes.42 Focus groups comprised of can be effective for complex topics, particularly with
nurses and community members were used to develop expert participants enabling them to focus on the
and expand predefined themes of a primary health topic.10 A few authors suggest that it is prudent to over-
careebased curriculum.43 The Australian Universities recruit, usually by 2 participants, because of potential
Teaching Committee’s (AUTC) commissioned study late cancellations.13,18
developed and implemented a framework to evaluate The best number of focus groups to conduct
nursing curricula, teaching strategies, assessment prac- depends on the nature and complexity of the area
tices, and learning outcomes. The project team con- under investigation. Most authors support the use of 4
sulted key stakeholders via 3 networks of experts, 21 to 6 focus groups to generate adequate data.5,10,50 The
national focus groups, and 4 surveys, and undertook typical justification for this range is that the data
extensive document analyses of 26 current undergrad- become saturated and further focus groups become
uate nursing curricula in Australia.44 Both the focus unnecessary.5,14,50,51
groups and the academic network survey identified
strong support for the continuation of broad-based, Reliability and Validity
comprehensive, university-based bachelor’s degrees for
nurse education.44 It is well established that the focus group method is
There are several reasons for use of focus groups in a useful and effective mechanism for deriving collec-
nursing and health care professional education. tive opinions, values, and beliefs. However, several
Importantly, focus groups offer a more concrete researchers have noted the pragmatic use of this
opportunity for participants and researchers to learn method.8,53 In response, attention has been directed at
from the process, being a powerful way of engaging assessing the reliability and validity of focus group
with professionals, policy makers, and end-users (ie, data. In general, reliability is defined as the extent to
students).45 Furthermore, participants’ views and which the results of a study or a measure are repeat-
understandings are shared, debated, challenged, and able in different circumstances, whereas validity refers
changed during the focus group discussion. to the degree to which a study accurately reflects or
assesses the specific concept that the researcher is
Design of the Focus Group attempting to measure. Although Patton54 argues that
validity and reliability are important in qualitative
Authors in the literature suggest that each focus group research, others argue that the concept of reliability is
be comprised of homogeneous participantsdin terms even misleading in qualitative research if a qualitative
414 Nurs Outlook 60 (2012) 411e416

study is discussed with reliability as a criterion; the  While preparing the focus groups, it is important to
consequence is rather that the study is no good.55,56 In develop a manual. If there is no manual, the research
reality, the quality of a study in each paradigm should does not conform to a basic requirement for
be judged by its own paradigm’s terms.57 For example, replicability.
although the terms reliability and validity are essential  A lack of precise and consistent research questions
criteria for quality in quantitative paradigms, in qual- damages, in particular, the theoretical internal val-
itative paradigms the terms credibility, neutrality or idity of focus groups. Clarity of research questions
confirmability, consistency or dependability, and applica- can both provide relevant answers to the research
bility or transferability are to be the essential criteria for and ensure that it is repeatable.
quality.58 However, the examination of trustworthi-  The moderator must be sufficiently involved in the
ness is crucial to ensure reliability and validity in group to fulfill the role of facilitator, but not so
qualitative research. Seale59 states that establishing dominant as to bias or inhibit discussion.
the trustworthiness of a research report lies at the  Descriptive validity (factual accuracy) and interpre-
heart of issues conventionally discussed as validity tative validity (grounded in the language of partici-
and reliability, also being central to any conception pants) requires a recording technique that is as
of quality in qualitative research. However, the accurate as possible. The best way is to use audio-
researcher would not normally have the insider taping that is subsequently transcribed literally;
knowledge to know the extent to which narratives however, it could be helpful to take “minutes” as an
reflect the realities of focus group discussions. Thus, instrument for a first analysis of the relations between
the capacity of group members to monitor and invigi- discussed issues (theoretical validity).
late the authenticity of what is being revealed has the  The analytic plan is contextual and not statistical,
potential to reinforce the trustworthiness of focus which means that the quality of the responses and
groups.60 Furthermore, marginal voices within focus their association are more relevant than their
groups may affect the trustworthiness of the dominant frequency.
group view emerging and even serve to moderate it.60  Writing a report of the focus group responses requires
Kidd and Parshall1 discuss the reliability of the focus a balance between the direct connotations of partici-
group method using conventional terms of stability, pants (descriptive validity) and the scientific interpre-
equivalence, and internal consistency. Stability refers tations (theoretical validity) of those connotations.
to the consistency of issues over time.1 With focus
groups, stability is an issue when the same group is
convened on more than one occasion, especially if Limitation of Focus Groups
some members present on one occasion are absent on
another.1 Equivalence is a term used to describe the As with any other research method, focus groups have
consistency of the moderators or coders of the focus some limitations. As previously mentioned, focus group
group.1 Internal consistency of coding relates to the methods are usually not used to build consensus.14,50,63
importance of having one team member assume the Some researchers feel that focus groups are less useful
overall responsibility for analyzing the data.1 for investigating sensitive topics such as sexual activi-
In qualitative research, validity receives more ties or behaviors that may be considered socially
attention than reliability.56 Maxwell61 identified 3 types deviant, such as drug use or sexual misconduct,
of validity that could be used to assess the validity of because participants are reluctant to talk about such
the focus group method: issues as a group.13,18,50,64 However, other researchers
argue that focus group methods were successful in
(a) Descriptive validity refers to the factual accuracy of addressing sensitive topics because they enabled
the account. participants to share their experience within the group
(b) Interpretative validity refers also to aspects of in a mutually comforting and reassuring environ-
accounts. These accounts must be grounded in the ment.12,65 In terms of facilitating such discussion, small
language of the participants and rely as much as groups may be used in studies of sensitive behavior.
possible on the respondents’ own words and Group interaction is limited by the personal character-
concepts. The jump from the words and actions istics of participants and social factors such as class,
of participants to the accounts constructed by gender, and race.50 The interaction of the participants
researchers is always a matter of inference. might be limited if power differentials exist between
(c) Theoretical validity refers to the function of participants of the focus group, because participants in
accounts as explanation and more exactly to the the less powerful situation might indicate agreement
inference from data to report. This also applies to with their more powerful colleagues to avoid perceived
the postulated relationships between concepts, so reprisals.4,10 The potential domination of the group by
that it is also called internal or concept validity. one or a small number of participants may suppress an
emerging group view and group interaction.4,66,67
Several authors provide standards for quality focus In addition, there are inherent practical limitations
group research, applying concepts of validity and with conducting focus groups. Compared with indi-
reliability.1,5,62 vidual interviews, a focus group is usually more
Nurs Outlook 60 (2012) 411e416 415

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