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[COMPANY NAME] [Company address]

Contents
Introduction: ................................................................................................................................................. 2

Theoretical Framework of the Study: ........................................................................................................... 2

The way how organization gain competitive advantage .............................................................................. 5

Various challenges the company need to consider when trading across borders ....................................... 6

Need for positive social impact creation: .................................................................................................... 8

Considerations the company should consider when trying to create positive social impact: ..................... 8

Theoretical tools to enhance the business ................................................................................................. 10

Conclusion: .................................................................................................................................................. 12

Reference: ................................................................................................................................................... 12
Introduction: When any business organization intended to do business to a particular country,
they need to focus on the various aspect of the organizational environment and different types of
issues regarding the business policy and compliances. So it is really mandatory for the organization
to maintain the various environmental issues regarding the various important aspect of the
organization. There are also different strategies and business laws comprising to the different
countries in the world. Especially when any organization want to do business in outside the country
of their own, they have to maintain various protocol and different level of international business
environmental compliance and rules and regulation regarding the international law. Sometimes the
business strategy need to be maintained or manipulated by the various business environment of
the organization of a particular country. So in that particular case, the organization need to maintain
various business strategy regarding the company's culture and other environment of the
organization (Scholes, 2015).

Theoretical Framework of the Study:

Any organization especially when we talk about the Nestle UK, the company must have to
maintain and carry out the various comparative analysis of the company's current position in the
competitive market of their business area. So the very effectiveness of the organization depends
on the implementation of the various business strategy based on the the company's culture
internally and externally. Any organization including Nestle UK would not be very fruitful in their
business dealings without maintaining the proper condition and terms regarding the business
compliances and different level of business Holdings of their business perspective. The product
and services providing to the customer by the organization especially by the Nestle UK
organization to their consumer and ongoing customer, the effectiveness of providing service and
product to the customer would mostly depend on how meticulously maintain the various business
analytics and business strategy from the organizational perspective. Any deviation from the
compliances and business strategy that they opt to maintain for providing the better service to the
organization and their clients of the organization, there must have to be a maximum level of
alignment between two of these things (Hunnicutt, 2008). With any minimal amount of division
between the the intended strategy and implementation of the strategy would harm the company's
reputation and various perspective in the long-term.so it is highly recommended for any
organization including Nestle UK to maintain their proper legacy regarding the painting of various
business strategy aligning with the international business compliances and regular competitive
business laws.

Competitive position matrix: In order to create the various competitive analysis of the companies
competitive position in the various market especially in the UK for Nestle organization of a
particular time period, the organization must have to analyses some theoretical background based
on which they can provide various competitive analysis of their market growth and position in the
market. According to Fred A David, competitive position for a particular organization is a position
by which company can be differentiated from the other company on some particular point like, the
price of the various product of the organization, shareholding of the business on behalf of the
Nestle UK organization, the overall market penetrations capability for the organization is also the
indicator of the competitive analysis of a particular organization (Zhang and Skitmore, 2017).
There are different level of theoretical background by which the organization can be completed
with different level of market analysis and competitiveness over the market about their current
position in the competitive business world. So the measure ratio of making various analysis of the
competitive position matrix from the organization site, the organization must have to be very
meticulous regarding the implementation of the various competitive position matrix with their
present organization.

Comparative position component: according to the previous option that we have discussed
regarding the Nestle UK organization product demand and various market share of the
organization, there are also some other types of position component that are used to stay
competitive in the business world on behalf of the organization. The components have been
describing in the below section with proper description.

Market share: the organization market share regarding the particular product and services
sometime dictates the overall market share of a particular organization. So market share is very
important factor which can be counted in order to analyse the comparative analysis in the
competitive business world. Without making the maximum share regarding the company's product
and services to the customer, it is not possible for the Nestle organization in order to maintain a
competitive business environment for them in the long run. So market share of a particular point
or segment on behalf of the organization is really a vital point for the organization in order to
maintain a competitive business environment for them.

Customer loyalty: customer is considered the god of business from the ancient period of time of
the business. Without making the customer satisfied with their product and services the
organization never be fruitful or successful in the long run by making dissatisfied of the customer
about their product and services. In order to maintain the loyalty from the customer, the
organization including Nestle and other competitive organization of their market, it is impossible
to maintain legacy in the business world without searching the satisfaction of the customer from
the organization site. So maintaining a loyalty always to the customer is really an important factor
for the organization for a short period of time and also for the long period of time (Agut and Peiró,
2005). Company always should strive for the retaining the present customer and attracting the
various new customer to their business so that the ongoing business flow can be maintained. A
dissatisfied customer can be very dangerous for the organization in the long run, the distance with
customer can be a vigilant for the other customer in order to stay in their competitive business
world. So organization should always maintain customer loyalty regarding their product and
services they provide to the customer no matter what kind of amount there providing to the
customer.

Competitive price: competitive price is also very important factor for the analyzing the various
comparative environment of the business especially for the national organization in the UK
business market in order to run the overall situation of the market Holdings. Sometimes computer
price can have a fruitful indication for the organization to maintain a good amount of market
Holdings on behalf of the company’s perspective. So reachable market price of the product and
services is really important factor for the organization who are doing business in the continuous
basis (Fong and Lou, 2017).

The way how organization gain competitive advantage: there are some factors
can be regarded in order to the various competitive strategy for competitive advantage in the
market places by which companies can gain different momentum for the organization as well as
its market value in the business world. The main components have been describing in the below
section with brief discussion so that organization can easily aligned with the market momentum
for the organization.

Cost leadership: as we talk about the various price competitiveness, the organization is specially
Nestlé UK can maintain various cost leadership in their business world in order to have the price
competitiveness for a long period of time. The meaning of cost leadership is the process by which
organization can give or provide to the customer with best product or services with minimum cost
in the market comparing to the other business holdings or business organization. So cost leadership
can be another vital point for the organization in order to maintain competitive business advantage
for the organization.

Market differentiation: market differentiation is the process of differentiating the various product
and services based on their segment of choice from the customer side. The market has to be
segmented by the charge organizational customers and clients based on their preference and
likeliness of the product. Without maintaining the proper differentiation in the product and services
from the organization side the organization has to maintain lingering effect from the customer site.
So different kind of market Holdings need to be differentiated from the other product and services
in order to have the best competitive advantage in the competitive business world (Greenstein and
Mazzeo, 2006).

Growth and innovation: growth and innovation is the important factor for any kind of
organization in order to stay competitive and updated in the competitive business world. Without
the ongoing Innovation and inventiveness among the organizational internal and external
environment it is hard for the organization to maintain the competitive of their business. So the
precondition of the growth of any organization is the repeat and constant innovation from the
organization side especially for Nestlé organization. Nestle must have to be very innovative
regarding their various product and services in order to stay outstandingly comparative in the
competitive business world (Shenhar and Dvir, 2007).

The Nestle UK organization have to face various challenges when the will be dealing or trading
business across the various border of the country especially in UK and other countries across the
globe. The major challenges have been described in the beneath section with brief description
regarding the Nestle UK organization.

Various challenges the company need to consider when trading across

borders
1. Constant regulation changes: In different kind of countries across the world, the rules
and regulation of the business and various terms and condition in order to implement the
various strategy to a particular country, the ongoing laws and regulation can be changed in
any moment by the host country. So it is really challenging movement for the organization
especially Nestle organization to cope up with the various rules and regulation changes
internally of the country. Any changes in the regulation of the business of a particular
country must have to be aligned with the various organization product and services of a
particular time period. But the organization had to tackle various unwanted situation
created by the countries government of a particular time period for what the organization
was never been prepared. So any sudden changes of the plan and regulation member the
organizational productivity and other planning greatly. That is why the organization of any
kind of business including service or product based business organization, they must have
to be very up-to-date to the business laws and regulation of the host country from where
the organization trading business. So being very cautious regarding the rules and
regulations changes over a particular country must have to be followed by the organization
especially by the Nestle UK organization.

2. Increasing excessive regulation: increasing the excessive regulation and laws implementation
over business organization of a particular country also very big challenges for any organization
which are doing business in a particular country. So sometimes Nestle UK must have to hinder by
the various excessive rules and regulation implementation by the country of particular time period
which may hamper the regular business process of the organization. So it is really needless to say,
the proper maintaining of the rules and regulation in the border of a particular country, the host
country must have to be very company organizational friendly so that the organizations of a
particular country can maintain natural environment of doing business. The excessive amount of
rules and regulation implementation also hampered the ease of doing business of their countries
premises swiftly (Ormazabal and Taylor, 2011).

3. Lack of harmonized standards: Any kind of implementation of the business strategy and rules
and regulation from the organization site, the organization as well as country must have to maintain
the various harmony of the standard of their rules and regulation and also product and services by
the organizational perspective. Without maintaining a standard from the organization regarding
their product and services it is quite impossible or challenging for the organization to maintain the
ongoing customer your client following in the business environment. So in the competitiveness of
the world business organization must have to be very e Island and harmonious reading maintaining
the product and services standard time to time. It is really easy to be detailed with corrupted product
and services from the organization site, but it is really hard to maintain the legacy of maintaining
proper standard with their product and services for a long period of time. So show the Nestle UK
organization must have to be very careful regarding the lack of their harmony in their standard
especially when they deal with the various borders of the countries in the world.

4. Deviation of the culture: deviation of the various culture from the organization when they do
business with various border or cross culture with their product and services, national organization
must have to maintain various cultural discrepancy for a particular period of time when the deal
various business dealings on behalf of the organization. So it is important to maintain the different
level of culture in order to friendship business environment from both side of the organization.
One of the greatest challenges that any organization main fall is maintaining the various cross
cultural component in their business dealings in various times. So in the challenging sector, the
little deviation in the cultural movement of any particular country, the impact of the situation would
be really great in different time (Herrmann and Thöni, 2010).
Need for positive social impact creation:
It is really important for any kind of organization to create a positive image to the customer and
general people. This positive image can give the organization a complete momentum in order to
stay competitive in the competitive business world for a long period of time. There is a saying
called positive things brings the positive things into the organization or negative things the vice
versa. So it is really true for the organization in order to maintain the various growth and innovation
and effectiveness for the organization for a long period of time. The necessity of the positive image
from the social site would give the organization automatic movement of product and services flow
to the customer which will ultimately give the moment of success which any organization
including Nestle UK desire always. So it is needless to say, the ultimate target for any organization
should always be have the positive mindset from the social impact and other social issues of the
organization. Without gaining the proper momentum for the organization from the social media
site, the national organization would never be complacent regarding their achievement of success
in the business Holdings (Santos, 2012).

Considerations the company should consider when trying to create

positive social impact:
Most entrepreneurs would like to have a constructive outcome on the planet. To shifting degrees,
huge numbers of them do. In any case, the drive to assemble an organization that has an immediate
social effect has prompted it turning into a stacked term where not every single social endeavor
are made equivalent.

As a rule, a social endeavor is one that puts business devices to use in gathering a social need. This
could be carrying advancements to remote locales of the world or decreasing waste while helping
individuals out of luck. A social undertaking can cover with social development, which is a term
that portrays a business finding creative approaches to address social needs. Be that as it may, a
business doesn't need to be network administration situated to have any kind of effect on the planet.
Truth be told, the worldwide economy has arrived at a tipping point where developing markets are
presently becoming the dominant focal point, with each business currently having the capacity to
genuinely affect society. This goes past altruistic associations to incorporate organizations of all
sizes in banking, versatile correspondences, utilities, and that's only the tip of the iceberg.
Regardless of whether through the administrations they convey, their work rehearses, or through
their different exercises, the present organizations affect society. Here are a couple of instances of
how different kinds of organizations sanction social change in the work they do.

Socially Responsible Businesses:

Socially capable organizations may not put social effect first, however they understand the
numerous advantages of being network disapproved. By working with a still, small voice, they
demonstrate their anxiety for nature, just as the wellbeing of the network where they are found.
Nestle is a case of a business that accentuates the significance of social obligation as an extra to
the work it does. Accordingly, the organization establishes the pace as an ecologically cognizant
association that thinks about its clients and the eventual fate of the planet overall. This gives brand
introduction without steady item advertising (Lecompte and Roberts, 2006).

Mission-First Businesses:

In contrast to most organizations, mission-first organizations are situated around a socially

effective mission, yet work as a revenue driven undertaking. Despite the fact that they produce
income, the accentuation is consistently on making change. In this model, development is a way
to having a bigger effect. The capacity to interlace benefit with effect enables these organizations
to develop, advance, and go for broke, which are for the most part segments of extremely fruitful
organizations in general (Hollender and Breen, 2010).

Nestle is a case of a mission-first business, with its foundation consolidating man-made

brainpower with HR to help business-to-business deals and showcasing groups. The organization
has groups of gifted analysts working in 41 nations. Nestle main goal is to give reasonable
exchange computerized work to gifted people over the globe. Nestle was a debut underwriter of
the Good Work Code, driving the development to characterize reasonable work best rehearses in
the computerized economy.

Maintaining corporate social responsibility: every organization should maintain the corporate
social responsibility from their organization site in order to have the positive impact from the
organization site. Without maintaining the corporate social responsibility from the organization
site, it is quite impossible for any organization to utter the positiveness and positive impact from
the organization. So it is really worth mentioning to maintain the corporate social responsibility to
the various social issues from the organization (Siegel and Wright, 2006).

Part-2

Theoretical tools to enhance the business:

There are number of theoretical tools that could be used in order to enhance the businesses or
business organization of a particular country. The tools and technique have been describing so
briefly in the below with brief description including:

Micro environmental analysis: in order to enhance the various business organization, the
business organization must have to be very aware regarding the macro environment of their
particular area where there doing business for a long period of time. Without knowing the whole
area where there are running their own business, it is quite impossible for the business organization
to penetrate the different level of business segmentation and business diversification according to
their macro environment analysis. So Macro environment analysis is really a very important tools
for the business organization in order to expand their businesses regarding with their volumes and
product and services. So it is mandatory for any organization to clearly understand the overall
macro environment of their particular area where they can be really reliable of doing business. So
in that sense micro environment analysis can have a greater impact for the organizational expand
to some extent (Lorenz and Gerdts, 2015).
Porter five forces model: another important theoretical tools for any organization in order to
expand their business optimal level is porter five forces model. The porter five forces model
basically describe the various competitive environment like competitive environment from the
seller, buyer, supplier and various competitive rivalry from different sources. The new product
substitution is also very important factor in the porter five forces model with any organization must
have to be very aware regarding the proper use of the substitute of the product. So after the Macro
environmental analysis, the porter five forces model can be a very handy tool for the organization
in order to expand the organizational business and expand their volume of their business for a long
period of time. So organization must have to be very article regarding the maintaining of various
expansion of their business to a particular point or particular area.

Hertzberg motivation theory: this is really very important motivational theory for any
organization by which they can implement the motivation theory, and getting motivated from the
motivation theory the employee of the organization can be very productive which will
automatically produce the exponential growth for the organization. So in that particular moment
the organization doesn't need to think about the expansion of the business automatically be
increased by the motivation from the employer side. The theoretical background of any
organization must have to be very aligned to the practical issues of the employees and others
perspective so that they can be very practical to implement it is the time to implementation. So
hertzberg motivation theory can also be a very handy tool for any organization especially Nestle
UK organization in order to maintain their employee's motivation to an ultimate level (Bassett-
Jones and Lloyd, 2005).

Maslow hierarchy of needs: maslow hierarchy of needs another kind of motivational theory
which can be applied in any organization in order to motivate their current employees to assessing
the higher goal for the organization.in order to expand the business or enhance the volume of their
business organization must have to be aligned with their employees motivation and others needs
factor time to time. Maslow hierarchy of needs basically deals with the food, security safety, love
and belonging, self esteem and self actualization. Any part of the maslow hierarchy of needs can
be maintained by the organization which would ultimately provide higher benefit for the
organization. Without maintaining the proper balance of the motivation over the employees of the
organization, it is quite impossible for any organization to maintain good legacy regarding the
expansion of business to some extent.

So any organization including Nestle UK, the organization must have to maintain the above
mentioned theoretical tools in order to expand their business to a ultimate level. Sometimes various
organization try to maintain the maximum tools and technique in order to expand their business
from a small portion to a gigantic types of business organization by applying the various practical
aspect of the theoretical background. So it is need that to say for any organization it is really
important to maintain proper guidelines in order to express their business from micro level to
Macro level.

Conclusion: the main theme of any business organization is to maintain open legacy from the
organization site in order to broaden the business perspective from the organization. Any
organization that doesn't have positive impact from the society are social phenomena, it is quite
impossible for that organization to grow up legacy and consistency. So maintaining the various
tools and technique from the theoretical background to apply in the real business world, the
organization should always aspire to maintain the various rules and regulation that we have
mentioned in the above section. The various business strategy and law applying to the different
countries might vary to some extent but the essence of the business strategy and laws must have
to be aligned in any country no matter which kind of organization it is.

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