Business strategy

1.Picmylaundry
A challenge Pick My Laundsry came across was trying to meet the
time slots for clients.

However, with the use of technology, it is trying to eliminate this

challenge. “In this immature market, customer expectations need to
be met in the best possible manner, considering the costs involved.
We cannot do dry cleaning at the cost of laundry and hence it will take
some time for consumers to get accustomed to professional laundry
services,” says Gaurav

Starting out with Rs 10 lakh, the startup spent it on rents and

marketing. The founders did not have to spend a whole lot on in-
house logistics and technology.

The platform got more than 7,500 app downloads in two months. It is
currently processing around 2,500 clothes on a daily basis and is
associated with 10 processing centres, working closely with them on
quality and time schedules.

Sixty-five percent of customers are repeat patrons at Pick My

Laundry . It is growing at 25 percent month-on-month and will soon
be covering the entire NCR and other cities. “Unlike others, we have
adopted a sustainable business model. We are not banking on
discounts but services,” says Gaurav, adding that the business is
operationally breakeven.

Recently, it raised its seed round of $100,000. Pick My Laundry is

now looking to raise its pre-Series A round, and is getting interest
from a few HNIs and early-stage VCs within India and abroad.

For customer acquisition, the startup uses word-of-mouth publicity

and referrals. Affiliates like Urbanclap, Helpchat, and Timesaverz also
give it leads at low acquisition cost. It is also creating multiple
channels for marketing, done with little effort on a daily basis.
The sector is huge and the space is hot. With average spend of Rs
800 for a month for a person, the platform estimates a revenue of $3
billion from the target group within Tier-I and II cities.

All home services are going to rise and laundry has the highest
traction and frequency of usage. It is a vertical business and requires
special attention to nurture and grow.

As part of its offering, Pick My Laundry is working on bringing

services like in-a-day delivery and overnight delivery for laundry
and dry cleaning services. It’s currently operational in Delhi-NCR
and aims to scale up its services across other parts of the country
soon.

In the past one year, laundry service segment has witnessed a lot of
restructuring in the business. Doormint has pivoted from on-demand
home service to laundry service. Many other home service startups
have now also included laundry in their services.

The segment has also seen plenty of ups and downs. Last year,
media ran the news of Naspers investing in the Indian laundry service
segment. However, the sentiment did not run high for long as news of
more acquisitions than funding captured the media later.

Picmylaundry aquire oneclickwash.

2.Wassup
3.LaundryAnna
Besides being a business model, it undoubtedly put emphasis on building a
good relationship with its customers. It is just not a work to pick up dirty
clothes and deliver to washed and ironed clothes at the doorstep. They are
very committed to their job. A business can only flourish if it will have trust
and goodwill among its people. Trust and goodwill are the key factors that not
only attract customers but also investors too. More customers mean more
profit and more investors mean more funds. Eventually, this motto helps in
raising funds from the investors because it takes them in their hands and
lowers the risk by developing safe commitments.

If we talk about the service being provided by the Laundry Anna is very
convenient and user friendly, you are just a click away from the laundry
services. All processes like picking up, delivery of the clothes or ironing are
done within 48 hours. They are not only providing good services but also have
demolished the bad tags on the washer man’s professions. By collecting them
in a group and using their skill has provided a dignified life to them.

This startup works on a full stack show and claims finish inventory network
from coordination to piece of clothing preparing. They have the arrangement
to extend to different territories in the city with a blend of center point and
talked display and physical stores. Attributable to the stringent concentrate on
quality and turnaround time, they are not considering diversifying model. They
will keep on having in-house preparing and overhaul the current foundation to
adapt up to the extended operations.

Apart from the out-of-the-box idea, start-ups should target college students
and bachelors. Then, the business will pick up fast as the market is very
niche.

Start-ups have started offering high performance, low-running cost, compact

design and longer functional life services. They are appreciated and
demanded in the market for their optimum performance, which ensures
complete customer satisfaction. Mallika Sharma, Founder, The Leather
Laundry, says: “We offer end-to-end leather care solutions. When we receive
a bag, for instance, we do not just clean up the stains. We invariably clean up
the lining, polish up the trims, cut off loose threads, professionally finish the
product and give it an anti - molding treatment. We also issue post-care
instructions and offer excellent after-sales services.”
“My target customer segment is educated and discerning, who seek quality,
believe in reducing wastefulness and practices ethical consumerism. So, I
have no choice but to cherry-pick my customers intelligently. My ideal
customers would always place quality over price. They will have to be smart
enough to understand that we are not a traditional laundry service provider,”
she added.

There are many such start-ups, who have introduced their apps to satisfy the
customers in the most efficient way. The Laundry Bag, another startup,
believes that there was a lot of above the line and below the line marketing
involved. Plus, digital marketing was there. The company provides
personalized pickup vans with its name and logo in it. People have started
seeing and noticing these vans. Apart from the laundry service, they also offer
dry-cleaning and washing services for shoes and bags

4.Thelaundrybasket

There is no information about their business strategy.

5.Urbandhobi

Satyam says, “More than 70 per cent of the customers are giving us
repeat orders with an average of four orders a month. Our delivery
boy takes the lot to our partner laundromats. Washing and drying is
done in the laundromat. Eighty per cent of clothes which are taken out
of the dryer are wrinkle-free and don’t require ironing. However, as
per the demand of the customer, we iron out the clothes in our
laundromat and deliver them in just 24 hours. We have a express
service in which we deliver clothes in just four hours as well.”

The startup takes a minimum lot of three kg.

Once the order is placed, a representative visits the customer’s place

at a preferred time slot, collects the clothes and weighs them with a
handheld digital weighing machine. These clothes will then be sent to
the laundry to be washed in hi-tech machines. The washed clothes
are then delivered at customers’ doorstep and one can pay for the
service by cash or by card.

Initially, the founders went to different restaurants, IT companies and

cafes to advertise their products. On June 30, Urban Dhobi got its first
order. The startup charges Rs 150 for three kg of clothes and Rs 200
for five kg of clothes, and Rs. 35 per kg for anything above that. The
average ticket size is Rs 300 of which 65 per cent is paid to the
laundromat. Currently, it has seven delivery boys.

“We don’t have any washer man as our business model is to

outsource laundry to laundromats,” Satyam says, adding that regular
quality checks are conducted at the laundromat by the team. “Our
process is automated and because of no manual involvement
chances of poor quality are one in a million,” he adds.

As a part of its CSR activities, Urban Dhobi has initiated ‘Donate with
Urban Dhobi’ where one can donate clothes to various NGOs via
Urban Dhobi. Currently, the startup has tied up with two NGOs in
Udaipur and Delhi.

6.Laundrokart
We have frequently been introducing new schemes over every month
ensuring maximum customer satisfaction. Our operations team has been
working hand in hand with with the latest marketing strategies to carefully
analyze customers needs and build improvements based on these
observations. Here’s a look at all the key attributes accomplished so far.

At LaundroKart we offer free pick up of laundry on orders of above Rs.350.

Your clothes are washed, ironed and delivered in three to four days and
delivered as per your convenience. At LaundroKart you can choose from a
range of services that include 5 star Laundry, Dry Cleaning and KG
laundry. We provide a hassle free booking of the services from the comfort
of your couch.

Currently operational only in Bangalore , as a start-up we have over 9,270

registered customers and have catered to 15235 orders so far.

We have also tried to accommodate the interests of those—who are not too
tech-savvy. We have set up our own stores—currently at five locations—
ECC Road, Diamond District, Purva Riviera, Kaggadasapura, Electronic
City Phase 2 and have plans of planting a few more by the end of this year.
You can just walk in to any of these stores, with your Laundry and we will
be more than happy to help you.

We have steam ironing facilities within these stores, wherein you could get
your clothes steam pressed right in front of you—in less than 10 minutes!

LaundroKart has had an active presence in various media both online and
offline. We have run one radio campaign with Indigo 91.9 FM and have a
presence in the Digital Marketing space. This includes social media hubs—
Facebook, Twitter and Instagram.

We continue to connect with our customers better by asking for reviews

and feedback in terms of service.

Direct interaction with customers is what we are striving for. To do the

same, we conduct events across various locations in Bangalore—this
includes Kiosk activities, putting up of canopied stalls where we offer
discount pricing along with gift coupons to customers and various other .

LaundroKart has also sponsored a few social events in apartment

complexes—Ganesh Chaturthi was sponsored and celebrated with the
residents at Purva Riviera. We also took care of their apartment General
Body meeting last year.

Diamond district celebrated their New Years party with us this year. And we
look forward for more opportunities to set such events up and spend time
with our Customers amidst fun and laughter.

The laundry industry is likely to witness a lot of new entrants and we are
aware of the increasing number of competitors in the particular segment.
This doesn’t discourage us and in fact leads to a healthy competition, which
certainly pushes us to bring in better services through innovation and
uniqueness. We aim to maintain a high quality of service at all times.

7.Doormint
On the customer side, they would approach flat and home owners,
associations and watchmen to try their service. The team realised that
the problem wasn’t about covering a small area. But the challenges of
ensuring quality began to increase when they started to scale up.
They decided that to ensure great service quality and reliability, they
had to focus on one vertical that they could scale.

The startup had then stated it was growing 45 percent month-

on-month and handling 500 orders in a day. But despite several
tweaks with the business model, Doormint found scaling up
tough. As a result, the cash burn became unmanageable.
DoorMint’s key differentiation of a branded service nature that takes
full responsibility for service delivery and customer satisfaction
along with convenient and superior product offerings such as one-
touch home service to eliminate calling, upfront pricing and post
service warranty are pegged to make it the market leader,” said
Ritesh Banglani, partner at Helion Ventures.

8.Laundrywala
The founders claim to have experienced professionals along with the use
of latest technology machines and internationally standardized chemicals
for quality cleaning. With an installed capacity of 1500 Kg per day, the
clean laundry is delivered directly from a centralized unit. The delivery
takes less than 24hrs for express orders and 48hrs for regular orders. The
team is in the process of launching same-day delivery.

The target consumer base for Laundrywala includes Households, Hotels,

Spas & Saloons, and College Hostels. Their current clientele includes
brands such as Park Plaza, Waves, WOW and Corporate Guest Houses,
etc.

They use Latest technology machines and internationally standardized

chemicals for quality cleaning. With an added feature of online ordering
and free pick-up and delivery within 24 hours, they expect to reach every
household in our vicinity”

9.AapKaDhobi

If we receive clothes from the customer in the morning, we deliver

it to them within 48 hours. If it is not going to be delivered by then
we let the customers know.
At present, the company has 600+ customers and does around 25–30
transactions since they started. The company has been growing at
100% month-on-month, and has some interesting trends to talk about
when it comes to the services and customer preference.

"Since we started our service in August, our ironing services were in

great demand, nearly 80% in everything we did.. Now that has
changed completely. Today, 50% of our services are for laundry, 44%
for ironing, and 6% for dry cleaning. We've also introduced this wash
and fold for people do not want some of their clothes to get ironed,
like ties or socks," Nidhish says.

10. Dirk Da Dhobi

As a premium e-laundry, it provides an on-demand comprehensive and
customized service. With the only hybrid, online and offline service, it is
bootstrapped and has survived India's demonitisation with a total revenue
of close to USD 50,000 in just 1.5 years of operation, with minimal
marketing spends.

We run a frugal business, that has over 50% repeat customers for our
premium service.

We help our customers: 1. Save time with flexible pick up and drop
doorstep services 2. Save money with competitive pricing and loyalty
based offers 3. Experience convenience through a full-fledged website,
with online scheduling, tracking and payment
4. Experience reliability with a consistent and high quality service with a
skilled and well trained work force

11.wowlaundry
Don’t have any revalent information on google.

12.Wishwash
15% off in first order.

They take delivery charges if order above 500 then delivery is

free.

They give express delivery to customer.

They have different type of month plan in kgs.

13.Wash buddy
The concept of setting up laundromats in the bachelor areas or floating crowd is an old
concept,” asserts the duo. They believe and understand laundry as a traditional business
which is done in every street of our country. Wash Buddy laundromats thus, ascertain the
best treatment to even the most fragile clothing that is handed over to it by its
customers with an utmost trust.
With processing units, in-house logistics, and technology, the Bengaluru-based Wash
Buddy claims they can pick up garments within few hours of the order and return them
within 24 hours.

Meant for commitment towards quality and time, Wash Buddy is the first one to
introduce wash plus iron as a package in this kind of business model. It serves
customers with the best technology and latest washing, ironing and stain-removal
techniques and also provides them with pick-up and delivery deftness so that their life
gets easier by just handing over and getting back their prized possessions at their
doorsteps.

No big banners, no big offers, the business of Wash Buddy is naturally being brought by
word of mouth and this is the best advertising mode ever. This speaks a lot about the
company’s commitment to the customers.

14.Tooler
Fail.

15.Uclean
With over 40,000 monthly customers and nearly 1,500 orders per
day, Faridabad-based UClean claims to be India’s first organised chain of
laundry and home cleaning stores, focused on fostering the DIY (Do It
Yourself) culture. The startup offers its customers an option to wash
their clothes at their nearest UClean outlet, according to their
convenience.

It also offers pick-and-drop services for dry cleaning, laundry, and iron
services, among other services

The startup is primarily leveraging technology to offer the convenience of

pick-up and drop-off to the customers from the comfort of their homes,
through the click of a few buttons.

Technology also enables it to keep the entire process transparent, where

the customer has full visibility into the whereabouts of his/her
garments at any point in time through automatically generated SMSes.

All stores are controlled centrally and also equipped with supply chain
support through a central proprietary software called CleanOps. This
software, as per the company’s engineering team, helps the franchise
owner to keep a tab on all active bookings as well as the status of the
inventory. This, in turn, allows them to plan the orders well in advance,
averred Sinha.

16.Pressto
Don’t have any revalent information.

17.pic my kart
Don’t have any revalent information.

18.LaundryWizard
19.Mywash
MyWash through its personalised approach knew its
customers well and strives hard to reach them through social
media.MyWash.in uses the power of Facebook & Twitter to
reach potential audience. It has developed their app which is
slick and easy to use and promotes it on Facebook and
Twitter. It has launched many campaigns on twitter and
facebook giving exciting offers to their customers and
inducing them to avail the offer by simply downloading the
app.MyWash.in offers attractive discount to new users to
attract more leads.

In spite of so many on demand app available these days and

many even promising a guaranteed 48 hours delivery,
MyWash. in seems to be pushing the limit by promising the
delivery within 24 hrs of placing the order and good discount
percentage. This strategy gives them an edge over the existing
companies.
MyWash has kept a regular check mechanism in place for its
digtal marketing campaigns and theres regular performance
audit to gauge level of customer engagement, effectiveness of
channel for conversion and overall impact of its campaign on
the bottom line. Gap Analysis is taken up to identify which
channel to prioritize, optimize and assess the capability of the
entire system in place for the mentioned campaign.

Through its systematic and sustained digital marketing

campaign Mywash could post

1. Two fold jump in revenue .

2. Traffic to the website increased by 3 times.
3. The number of orders increased by 5 times.
4. Three new investors lined up for picking up stake.

MyWash aptly used Email marketing strategy for building

relationship and keeping customers updated with offers. This
tactics has led to increased engagement. With Mywash
tempting call to action and a link straight to checkout email
newsletter of Mywash drove up the sales.

Retargeting ads used by Mywash helped it to build up a strong

lead base.

With more and more mobile population in its target audience

Mywash utilised the penetration of smart mobile in an adept
manner. Mobile apps and SMS’s has proved to a boon to
generate new as well as repeat customers.

Not only Mywash created a user friendly and dynamic web site
but also it constantly changed it for bring about a feel fresh
factor.New landing pages were hosted and/or existing pages
were tweaked on regular basis and hosted.

WebAnalytics tools were used to help increase conversion.

For better customer engagement they Mywash used different

customer engagement tools to streamline their customer
service process .Proactive approach was initiated to facilitate
conversation with people visiting their site.

20.The leather laundry

Only work on leather.

21.Flash door

22.Spin cycle
STEP 1: You pick a plan. We give you a Free Laundry Bag/s that can
hold up to 25lb – 60lbs. of your dirty laundry. You’ll put your dirty laundry
in this bag and on your scheduled day we will pick up your laundry from
you.
You also decide the location of the pick-up and delivery sites.
STEP 2: We wash dry fold and package your laundry in the bag that
it came in and deliver it to you within 48 hours. We offer “Door to Door
Service”, free of charge.
STEP 3: You enjoy our quality service and take the additional time
on your hands to make it count towards the things that matter to
you. We’ll see you next week for another pickup/delivery.