Hallyu: Korean Wave

The mass media is now enjoying high popularity outside Korea and this is
The rising popularity of Korean Culture throughout the world is called
Korean Wave. The Korean popular culture which spread mainly through
how the Korean Wave occurs (Yu,2008). The phenomenal Korean
sensation is describe from another term called Hallyu, this is a Korean
pronunciation of Korean Wave which is defined by Korean Tourism
Organization (2004) as the recent cultural phenomenon of South Korean
pop culture sweeping throughout the world (Kim & Ryoo, 2007). Korean
Wave (Hallyu) mainly consists of television dramas, film, pop music, movie
stars animation and comics including mobile content like cell phones and
iPods, video or computer games, as well as the latest fashion, food, home
appliances and cosmetics, assertively expanding to things like dance,
sculpture, painting, cuisine, plastic surgery, tourism and language
(http://jakartapost.com/). In this study I'm just going to focus on the Korean
Wave effect in Filipino Youth's preference in music, television dramas and
in their taste of fashion. As the Korean sensation goes along many Filipinos
can’t stop in this trend specially in watching K-drama’s .Here are some of th
greatest K-drama that becomes the trending sensation . Descendants of
The Sun(Korean: 태양의 후예; RR: Taeyang-ui Huye) is a 2016 South
Korean television series starring Song Joong-ki, Song Hye-kyo, Jin Goo,
and Kim Ji-won.[3][4][5] It aired on KBS2 from February 24 to April 14, 2016
for 16 episodes. KBS then aired three additional special episodes from
April 20 to April 22, 2016 containing highlights and the best scenes from
the series, the drama's production process, behind-the-scenes footage,
commentaries from cast members and the final epilogue.

The series was a major hit in South Korea where it drew a peak audience
share of 38.8%. It received several awards, such as winning the Grand
Prize in television at the 52nd Baeksang Arts Awards; and was named the
Most Popular Show of the year by Korea Broadcasting Advertising
Corporation.
The show was broadcast across Asia where it was hugely popular and has
been credited with a rise in tourism in Korea. A local adaptation has aired in
Vietnam. and adaptations are planned in China and Philippines.The story
was about

Yoo Si-jin (Song Joong-ki) is the captain of a South Korean Special Forces
unit. He and his friend Master Sergeant Seo Dae-young (Jin Goo) are off-
duty when they witness a young man stealing a motorcycle and apprehend
him. The thief, Kim Gi-bum (Kim Min-seok), is injured during his capture
and therefore sent to the hospital. Dae-young realizes his cell phone was
stolen by the thief and goes to the hospital along with Si-jin to retrieve his
cellphone.

In the emergency room, Si-jin meets Dr. Kang Mo-yeon (Song Hye-kyo) for
the first time, and is instantly attracted to her. Mo-yeon mistakenly assumes
Si-jin is part of the thief's criminal gang, due to his nickname "Big Boss",
which is actually his call sign. He proves his identity with the help of army
surgeon Yoon Myung-ju (Kim Ji-won).

Si-jin and Mo-yeon begin to date, but due to Si-jin being called in for duty,
their dates are interrupted halfway. Si-jin receives his orders to be deployed
on a peacekeeping mission in the country of Uruk (likely a fictional
representation of Iraq). Meanwhile, Mo-yeon is upset because she had
been passed over for professorship in favor of a colleague who had familial
connections to the hospital management. When Si-jin returns and meets
Mo-yeon again, she directly asks him to explain his sudden
disappearances and his job but he is unable to go into too much detail due
to the highly classified nature of his assignments. They talk about their
views on life and realize how different they are. Si-jin, as a soldier, kills to
protect lives while Mo-yeon, as a doctor, honors the Hippocratic Oath and
tries to save lives. Due to their philosophical differences, they agree to part
ways. Dae-young, on the other hand, faces a dilemma on whether to
continue his relationship with Myung-ju or risk being forced out of the army
for breaking fraternization rules by Myung-ju's father, who is a general and
commander of the Special Forces.
Eight months later, Mo-yeon rebuffs the advances of the hospital director
and, as a result, is assigned against her will to lead a voluntary medical
team to Uruk. There, Si-jin and Mo-yeon reunite and both gain a deeper
insight into one another's jobs as their respective teams endure an
earthquake and a viral endemic. While in Uruk, Mo-yeon accidentally
confesses her feelings (much to the amusement of their respective teams)
and the two officially start dating. She gradually comes to terms with the
fact that she may never have full disclosure of his whereabouts and the
possibility of him being killed in action. In the meantime, the usually stoic
Dae-young finally works up the nerve to show more affection toward
Myung-ju after she nearly dies in quarantine.

Si-jin and Mo-yeon continue their relationship after returning to Korea, until
Si-jin and Dae-young are sent on a classified operation in which they
disappear and are assumed to be dead. Months pass, and Mo-yeon
mourns Si-Jin's death, deciding to commemorate his passing by
volunteering with a medical team sent to Albania. This is where Si-jin
eventually finds her on the day of their one-year death anniversary, after he
and Dae-young are rescued from captivity by "a friend from afar", a soldier
from North Korea whom Si-jin had helped earlier. Si-jin and Mo-yeon along
with Myung-ju and Dae-young are all happily reunited with each other.After
watching this we will now introduce you to another k-drama that will make
you a totally addicted person. This next k-drama will make you believe that
Goblins are ‘’real!!!!!!’’.

Guardian: The Lonely and Great God.. (Korean: 쓸쓸하고 찬란하神 –

도깨비; RR: Sseulsseulhago Chanlanhasin – Dokkaebi; lit. The Lonely
and Great God – Goblin) is a South Korean television
series starring Gong Yoo in the title role with Kim Go-eun, Lee Dong-
wook, Yoo In-na, and Yook Sung-jae. It was shown on the cable
network tvN from December 2, 2016, to January 21, 2017. The drama was
written by popular drama writer Kim Eun-sook.

Guardian's final episode recorded an 18.68% nationwide audience share,

making it the third highest rated drama in Korean cable television
history behind Sky Castle and Reply 1988. It received critical acclaim and
became a cultural phenomenon in South Korea.This story was about a man
name

Kim Shin (Gong Yoo) is a goblin and protector of souls. He is the landlord
of the grim reaper (Lee Dong-wook), who is in charge of taking deceased
souls. Wanting to end his immortal life, Shin has been looking for his
human bride, the only person who can end his life. Meanwhile, Ji Eun-tak
(Kim Go-eun) is a high school student who remains optimistic despite the
tragedies and difficulties she has experienced in her life. She summons the
goblin by chance, and through various encounters, ends up falling in love
with him. Sunny (Yoo In-na) is a chicken restaurant owner, whose beauty is
undeniable. These four characters' lives took a series of twists and turns
when they intertwined. The series was written by Kim Eun-sook, who also
wrote the popular series Secret Garden (2010), The Heirs (2013),
and Descendants of the Sun (2016). The drama marked her second
collaboration with dThe drama was a hit and consistently topped cable
television viewership ratings in its timeslot. Its final episode recorded an
18.680% nationwide audience share according to Nielsen paid platform,
making the episode the second highest rated in Korean cable television
history. It became the first cable drama to surpass 20% ratings.] It was also
popular among the international audience. which led to parodies of the
drama on various social media sites, notably by both celebrities and
political figures.

The drama has also sparked various fashion trends. Items and accessories
worn by the cast members, such as the Lanvin coat worn by Gong
Yoo, Lancôme lipstick used by Kim Go-eun and Fedora worn by Lee Dong-
wook saw an increase in sales. Kim In-yook's poetry book, The Physics of
Love, gained renewed attention after one of its verses was featured in the
drama. There was also an increase in visitors at the various filming sites
of Guardian, which contributed to a positive economic effect on the
country. Additionally, original soundtracks featured in the series also
topped local digital music charts. Since 2017, it has
surpassed Descendants of the Sun (2016) in video-on-demand sales.

Its success was attributed to the creative plot. The Korea Times stated,
"...the depth of perspective looking at life of the goblin that bears a bloody
sword in his chest and has been given eternal life as punishment,
immerses the audience into the fantasy story. The twist and complexity of
life and death make the story more interesting.

Despite its success, Guardian was criticized for its several consumer
product placements (as well as Kim Eun-sook's previous hit-
drama Descendants of the Sun in 2016 which drew an estimated 2-4 billion
KRW from revenue. TV and cultural critics also criticized various aspects of
the drama, such as its strong emphasis on Cinderella complex and the
huge age gap of the lead characters, which might lead to a decline in
female's social status. It was also criticized for its over- Korea but also
internationally .

The Heirs (왕관을 쓰려는 자, 그 무게를 견뎌라 – 상속자들), also known

as The Inheritors, is a South Korean television series starring Lee Min-
ho, Park Shin-hye and Kim Woo-bin. Written by Kim Eun-sook, the drama
is set in a high school populated by the privileged and uber-rich. It aired
on SBS from October 9 to December 12, 2013.

This was the first Korean drama co-produced by American digital

distribution platform DramaFever and Korean production
company Hwa&Dam Pictures. The series was a major hit in South Korea
and received immense popularity across Asia. The series follows a group of
rich, privileged high school students as they are about to take over their
families' business empires, overcoming difficulties and growing every step
of the way.
Kim Tan (Lee Min-ho) is a wealthy heir to a large Korean
conglomerate called Jeguk Group.[9] He was exiled to the U.S. by his
brother Kim Won (Choi Jin-hyuk), who tries to take control of the family
business.[10] While in the States, he meets Cha Eun-sang (Park Shin-hye),
who went there to look for her sister.[11] Despite being engaged to Yoo
Rachel (Kim Ji-won), a fellow heiress, Kim Tan soon falls in love with Eun-
sang. When Kim Tan returns to Korea, his former best friend turned enemy
Choi Young-do (Kim Woo-bin) begins picking on Eun-sang to irritate Tan.
Tension ensues when Young-do also falls in love with Eun-sang, and Kim
Tan is forced to choose between his responsibility of pursuing the family
business or love.

This k-drama probes that they are not only a blue chip in Korea but also a
sensation Internationaly as it becomes one of the highest Korean drama of
all time .

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