EVIDENCE 1: SUMMARY “APPROACH TO DIAGNOSTICS OF MARKETING

COMPLEX OF INDUSTRIAL ENTERPRISE”

In this article, Tatiana Maksimova and Elena Shapran depict how the development
of the economic system in Ukraine and competition relations between it’s subjects
needs the decisión of task .The content of diagnostics of enteprise’s marketing
activity it’s basic, show problems and consequences of acceptance of current
administrative decisions.

No talk about the presence of the unique approach to diagnostic activity of

Enterprise, for lack of scientific Works devoted to this problem and the fact tha the
determination of current status of subject of economic activity depends on working
of plan package, to diagnostics of marketing complex of Enterprise, in particular
the authentication of the real state and properties of analysable objects.