Product opPower Mileage Price Style Comfort

1 8bhp 65 kmpl 60 k Yes No

2 8bhp 75 kmpl 30 k No Yes
3 8bhp 85 kmpl 45 k No No
4 10 bhp 65 kmpl 60 k No Yes
5 10 bhp 75 kmpl 30 k Yes No
6 10 bhp 85 kmpl 45 k No No
7 12 bhp 65 kmpl 30 k No No
8 12 bhp 75 kmpl 45 k Yes No
9 12 bhp 85 kmpl 60 k No Yes
10 8bhp 65 kmpl 30 k No No
11 8bhp 75 kmpl 45 k No Yes
12 8bhp 85 kmpl 60 k Yes No
13 10 bhp 65 kmpl 45 k No No
14 10 bhp 75 kmpl 60 k No No
15 10 bhp 85 kmpl 30 k Yes Yes
16 12 bhp 65 kmpl 45 k Yes Yes
17 12 bhp 75 kmpl 60 k No No
18 12 bhp 85 kmpl 30 k No No
Product opPower Mileage Price Style Comfort Rating Rank
1 8bhp 65 kmpl 60 k Yes No 15 18
2 8bhp 75 kmpl 30 k No Yes 72 8
3 8bhp 85 kmpl 45 k No No 32 15
4 10 bhp 65 kmpl 60 k No Yes 50 11
5 10 bhp 75 kmpl 30 k Yes No 78 7
6 10 bhp 85 kmpl 45 k No No 66 9
7 12 bhp 65 kmpl 30 k No No 90 3
8 12 bhp 75 kmpl 45 k Yes No 80 6
9 12 bhp 85 kmpl 60 k No Yes 84 5
10 8bhp 65 kmpl 30 k No No 42 13
11 8bhp 75 kmpl 45 k No Yes 50 11
12 8bhp 85 kmpl 60 k Yes No 20 17
13 10 bhp 65 kmpl 45 k No No 52 10
14 10 bhp 75 kmpl 60 k No No 28 16
15 10 bhp 85 kmpl 30 k Yes Yes 95 1
16 12 bhp 65 kmpl 45 k Yes Yes 92 2
17 12 bhp 75 kmpl 60 k No No 38 14
18 12 bhp 85 kmpl 30 k No No 90 3
 Procedure for Analysis:

1 Declare one level of each Attribute as a Dummy Variable

2 In this case, Dummy Variables are:
8bhp
75kmpl
60K
S=N
C=N
3 Create regression model without the Dummy Variables
Y = k + a1x1 + a2x2 + a3x3 + … + a8x8
i.e. Rating = Constant(or Intercept) + a1*12bhp + a2*10bhp + a3*65kmpl + a4*85kmpl + a5*30K +

4 Code each new product option in the questionnaire into the regression model using following Effects Cod
1 LOA is present in New Product Option (Questionnaire) as well as in the Regression Model
0 LOA is absent in New Product Option (Questionnaire) but is present in the Regression Model
-1 LOA is the dummy Variable

For Attributes with two levels, the code is 1 & -1 i.e. there is no 0.
5 Create the Coding table using above Codes

6 Run OLS Regression (Linear regression) with Rating as Dependent Variable and the Codes of the LOAs in th

Coefficients of each LOA are the Part-Worths of each LOA in the Regression Model.
7 For the Part Worths of the Dummy Variables, Sum of PW of each Attribute = 0

8 For Utility calculation:

Calculate the range of PW for each Attribute
Add them up
% of total range in PW contributed by a particular Attribute is the Utility or Relative Importance of that Att

9 Calculate U*PW for each Attribute for each product option

Sum of U*PW is the CPV of a particular New Product Option
Arrange CPV in descending order i.e. prioritize product options (all 108 options) in descending order of CP
Provide first 18 options to R & D for New Product Development with prioritization as above.
65kmpl + a4*85kmpl + a5*30K + a6*45K + a7*(S=Y) + a8* (C=Y)

model using following Effects Code

as in the Regression Model
esent in the Regression Model

e and the Codes of the LOAs in the Regression model as the Independent Variables.

or Relative Importance of that Attribute.

ptions) in descending order of CPV.

ritization as above.
Product option 12 bhp 10 bhp 65 kmpl 85 kmpl 30 k 45 k S=Y C=Y Rating
1 -1 -1 1 0 -1 -1 1 -1 15
2 -1 -1 -1 -1 1 0 -1 1 72
3 -1 -1 0 1 0 1 -1 -1 32
4 0 1 1 0 -1 -1 -1 1 50
5 0 1 -1 -1 1 0 1 -1 78
6 0 1 0 1 0 1 -1 -1 66
7 1 0 1 0 1 0 -1 -1 90
8 1 0 -1 -1 0 1 1 -1 80
9 1 0 0 1 -1 -1 -1 1 84
10 -1 -1 1 0 1 0 -1 -1 42
11 -1 -1 -1 -1 0 1 -1 1 50
12 -1 -1 0 1 -1 -1 1 -1 20
13 0 1 1 0 0 1 -1 -1 52
14 0 1 -1 -1 -1 -1 -1 -1 28
15 0 1 0 1 1 0 1 1 95
16 1 0 1 0 0 1 1 1 92
17 1 0 -1 -1 -1 -1 -1 -1 38
18 1 0 0 1 1 0 -1 -1 90
Rank
18
8
15
11
7
9
3
6
5
13
11
17
10
16
1
2
14
3
Product option12 bhp 10 bhp Power 65 kmpl 85 kmpl Mileage 30 k 45 k Price
1 -1 -1 8 bhp 1 0 65 kmpl -1 -1 60 k
2 -1 -1 8 bhp -1 -1 75 kmpl 1 0 30 k
3 -1 -1 8 bhp 0 1 85 kmpl 0 1 45 k
4 0 1 10bhp 1 0 65 kmpl -1 -1 60 k
5 0 1 10bhp -1 -1 75 kmpl 1 0 30 k
6 0 1 10bhp 0 1 85 kmpl 0 1 45 k
7 1 0 12 bhp 1 0 65 kmpl 1 0 30 k
8 1 0 12 bhp -1 -1 75 kmpl 0 1 45 k
9 1 0 12 bhp 0 1 85 kmpl -1 -1 60 k
10 -1 -1 8 bhp 1 0 65 kmpl 1 0 30 k
11 -1 -1 8 bhp -1 -1 75 kmpl 0 1 45 k
12 -1 -1 8 bhp 0 1 85 kmpl -1 -1 60 k
13 0 1 10bhp 1 0 65 kmpl 0 1 45 k
14 0 1 10bhp -1 -1 75 kmpl -1 -1 60 k
15 0 1 10bhp 0 1 85 kmpl 1 0 30 k
16 1 0 12 bhp 1 0 65 kmpl 0 1 45 k
17 1 0 12 bhp -1 -1 75 kmpl -1 -1 60 k
18 1 0 12 bhp 0 1 85 kmpl 1 0 30 k
S=Y Style C=Y Comfort
1 Yes -1 No
-1 No 1 Yes
-1 No -1 No
-1 No 1 Yes
1 Yes -1 No
-1 No -1 No
-1 No -1 No
1 Yes -1 No
-1 No 1 Yes
-1 No -1 No
-1 No 1 Yes
1 Yes -1 No
-1 No -1 No
-1 No -1 No
1 Yes 1 Yes
1 Yes 1 Yes
-1 No -1 No
-1 No -1 No
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.9829377454
R Square ###
Adjusted R Squ ###
Standard Error 6.725435412
Observations 18

ANOVA
df SS MS F Significance F
Regression 8 11624.92 1453.115 32.12618 9.9E-06
Residual 9 407.0833 45.23148
Total 17 12032

CoefficientsStandard Error t Stat P-value Lower 95%Upper 95% Lower 95.0%

Upper 95.0%
Intercept 64.13 1.772308 36.18164 4.66E-11 60.11576 68.13424 60.11576 68.13424
12 bhp 19.33 2.241812 8.623977 1.21E-05 14.262 24.40466 14.262 24.40466
10 bhp 1.83 2.241812 0.817791 0.434592 -3.238 6.904664 -3.238 6.904664
65 kmpl -2.83 2.241812 -1.26386 0.238033 -7.90466 2.237997 -7.90466 2.237997
85 kmpl 4.83 2.241812 2.155994 0.059454 -0.238 9.904664 -0.238 9.904664
30 k 18.17 2.241812 8.103565 2E-05 13.09534 23.238 13.09534 23.238
45 k 2.33 2.241812 1.040825 0.325109 -2.738 7.404664 -2.738 7.404664
S=Y 2.75 1.681359 1.635582 0.136356 -1.0535 6.553498 -1.0535 6.553498
C=Y 10.63 1.681359 6.319293 0.000138 6.821502 14.4285 6.821502 14.4285
Upper 95.0%
12 bhp 19.33
10 bhp 1.83
65 kmpl -2.83 Attribute PW-High PW-Low Range Utility
85 kmpl 4.83 Power 19.33 -21.17 40.50 0.36
30 k 18.17 Mileage 4.83 -2.83 7.67 0.07
45 k 2.33 Price 18.17 -20.50 38.67 0.34
S=Y 2.75 Style 2.75 -2.75 5.50 0.05
C=Y 10.63 Comfort 10.63 -10.63 21.25 0.19
113.58 1.00

U*PW Table:

LOA PW Attribute Utility (U) LOA PW U*PW

8bhp -21.17 Power 0.36 8bhp -21.17 -7.55
10bhp 1.83 Power 0.36 10bhp 1.83 0.65
12bhp 19.33 Power 0.36 12bhp 19.33 6.89
65kmpl -2.83 Mileage 0.07 65kmpl -2.83 -0.19
75kmpl -2.00 Mileage 0.07 75kmpl -2.00 -0.13
85kmpl 4.83 Mileage 0.07 85kmpl 4.83 0.33
30k 18.17 Price 0.34 30k 18.17 6.18
45k 2.33 Price 0.34 45k 2.33 0.79
60k -20.50 Price 0.34 60k -20.50 -6.98
S=Y 2.75 Style 0.05 S=Y 2.75 0.13
S=N -2.75 Style 0.05 S=N -2.75 -0.13
C=Y 10.63 Comfort 0.19 C=Y 10.63 1.99
C=N -10.63 Comfort 0.19 C=N -10.63 -1.99
Power U*PW Mileage U*PW Price U*PW Style U*PW Comfort U*PW
8bhp -7.54732 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=N -1.9878

U*PW Table:

Attribute Utility LOA PW U*PW

Power 0.356566 8bhp 1.833333 -7.54732
Power 0.356566 10bhp -21.1667 0.653705
Power 0.356566 12bhp 19.33333 6.893617
Mileage 0.067498 65kmpl -2.83333 -0.19124
Mileage 0.067498 75kmpl -2 -0.135
Mileage 0.067498 85kmpl 4.833333 0.326241
Price 0.340426 30k 18.16667 6.184397
Price 0.340426 45k 2.333333 0.794326
Price 0.340426 60k -20.5 -6.97872
Style 0.048423 S=Y 2.75 0.133162
Style 0.048423 S=N -2.75 -0.13316
Comfort 0.187087 C=Y 10.625 1.987803
Comfort 0.187087 C=N -10.625 -1.9878
CPV
0.566795
-3.40881
0.300471
-3.67513
-4.82328
-8.79888
-5.0896
-9.06521
-12.5963
-16.5719
-12.8626
-16.8383
0.623044
-3.35256
0.356719
-3.61889
-4.76703
-8.74263
-5.03335
-9.00896
-12.5401
-16.5157
-12.8064
-16.782
1.084281
-2.89132
0.817957
-3.15765
-4.30579
-8.2814
-4.57211
-8.54772
-12.0788
-16.0544
-12.3452
-16.3208
8.767822
4.792217
8.501498
4.525893
3.377751
-0.59785
3.111427
-0.86418
 -4.3953
-8.3709
-4.66162
-8.63723
8.824071
4.848465
8.557746
4.582141
3.434
-0.54161
3.167675
-0.80793
-4.33905
-8.31466
-4.60537
-8.58098
9.285308
5.309703
9.018984
5.043379
3.895237
-0.08037
3.628913
-0.34669
-3.87781
-7.85342
-4.14414
-8.11974
15.00773
11.03213
14.74141
10.7658
9.617663
5.642058
9.351339
5.375734
1.844614
-2.13099
1.578289
-2.39732
15.06398
11.08838
14.79766
10.82205
9.673912
5.698306
9.407587
5.431982
1.900862
-2.07474
1.634538
-2.34107
15.52522
11.54961
15.2589
11.28329
10.13515
6.159544
9.868825
5.89322
2.3621
-1.61351
2.095775
-1.87983
Power U*PW Mileage U*PW Price U*PW Style U*PW Comfort U*PW
12bhp 6.893617 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=Y 1.987803
12bhp 6.893617 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=Y 1.987803
12bhp 6.893617 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=N -1.9878
12bhp 6.893617 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=N -1.9878
12bhp 6.893617 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 30K 6.184397 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 30K 6.184397 S=N -0.13316 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 30K 6.184397 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 30K 6.184397 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 30K 6.184397 S=N -0.13316 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 30K 6.184397 S=N -0.13316 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=Y 1.987803
10bhp 0.653705 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 45K 0.794326 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 45K 0.794326 S=N -0.13316 C=N -1.9878
10bhp 0.653705 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=N -1.9878
10bhp 0.653705 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 45K 0.794326 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 45K 0.794326 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 45K 0.794326 S=N -0.13316 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 45K 0.794326 S=N -0.13316 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=Y 1.987803
8bhp -7.54732 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=Y 1.987803
8bhp -7.54732 85kmpl 0.326241 60K -6.97872 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 85kmpl 0.326241 60K -6.97872 S=N -0.13316 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 60K -6.97872 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 60K -6.97872 S=Y 0.133162 C=N -1.9878
8bhp -7.54732 75kmpl -0.135 60K -6.97872 S=N -0.13316 C=N -1.9878
8bhp -7.54732 65kmpl -0.19124 60K -6.97872 S=N -0.13316 C=N -1.9878

U*PW Table:

Attribute Utility LOA PW U*PW

Power 0.356566 8bhp 1.833333 -7.54732
Power 0.356566 10bhp -21.1667 0.653705
Power 0.356566 12bhp 19.33333 6.893617
Mileage 0.067498 65kmpl -2.83333 -0.19124
Mileage 0.067498 75kmpl -2 -0.135
Mileage 0.067498 85kmpl 4.833333 0.326241
Price 0.340426 30k 18.16667 6.184397
Price 0.340426 45k 2.333333 0.794326
Price 0.340426 60k -20.5 -6.97872
Style 0.048423 S=Y 2.75 0.133162
Style 0.048423 S=N -2.75 -0.13316
Comfort 0.187087 C=Y 10.625 1.987803
Comfort 0.187087 C=N -10.625 -1.9878
CPV
15.52522
15.2589
15.06398
15.00773
14.79766
14.74141
11.54961
11.28329
11.08838
11.03213
10.82205
10.7658
10.13515
9.868825
9.673912
9.617663
9.407587
9.351339
9.285308
9.018984
8.824071
8.767822
8.557746
8.501498
6.159544
5.89322
5.698306
5.642058
5.431982
5.375734
5.309703
5.043379
4.848465
4.792217
4.582141
4.525893
3.895237
3.628913
3.434
3.377751
3.167675
3.111427
2.3621
2.095775
1.900862
1.844614
1.634538
1.578289
1.084281
0.817957
0.623044
0.566795
0.356719
0.300471
-0.08037
-0.34669
-0.54161
-0.59785
-0.80793
-0.86418
-1.61351
-1.87983
-2.07474
-2.13099
-2.34107
-2.39732
-2.89132
-3.15765
-3.35256
-3.40881
-3.61889
-3.67513
-3.87781
-4.14414
-4.30579
-4.33905
-4.3953
-4.57211
-4.60537
-4.66162
-4.76703
-4.82328
-5.03335
-5.0896
-7.85342
-8.11974
-8.2814
-8.31466
-8.3709
-8.54772
-8.58098
-8.63723
-8.74263
-8.79888
-9.00896
-9.06521
-12.0788
-12.3452
-12.5401
-12.5963
-12.8064
-12.8626
-16.0544
-16.3208
-16.5157
-16.5719
-16.782
-16.8383