Technology valuation and negotiation

CÓDIGO: 212032 A_614

Step 3 - Understand technology commercialization

Presented to:

Julio Cesar Gonzalez

Course Tutor

Delivered by:
Johanna Lasso
Edgar Norberto Peña Cortes
Grupo: 212032_33

Open and Distance National University - UNAD

SCHOOL OF BASIC SCIENCES TECHNOLOGY AND ENGINEERING
November 2019
 Introduction

The following work contains the topic seen in the unit 3: Step 3 - Understand the

commercialization of technology, through a metal map it is possible to show the Research

Methodology for the topic proposed in the activities guide How to promote the transformation

digital in Colombia companies?

Where the largest type of research proposal is chosen by one of the partners in the co-operative

group in order to gain more knowledge.

 Goals

* Through a mind map know the steps of a research methodology

* Investigate a methodology on digital transformation in Colombia

 Table of Contents

Introduction ..................................................................................................................................... 2

Goals ............................................................................................................................................... 3

Table of Contents ............................................................................................................................ 4

Development of the activity ............................................................................................................ 5

Contributed by Johanna Lasso .................................................................................................... 5

Contributed by Edgar Peña ......................................................................................................... 6

Research methodology chart ............................................................................................... 7

Bibliography ................................................................................................................................... 8
 Development of the activity

Contributed by Johanna Lasso

Contributed by Edgar Peña
 Research methodology chart

Research Methodology
Group number 212032_32 Group number
Problem of study How to promote digital transformation in
Colombian enterprises?
Type of research Poll
Phases of the The following results were found in the survey
methodology investigation carried out based on 170 companies in
collaboration with digital Colombia and the
innovation support of BBVA and MinTIC.
30% of companies are preparing to boost digital
transforamación.
93% of large companies say they have initiatives in
digital transformation.
74% of companies develop actions in digital
transformation
26% have digital transformation projects.

And the investment made for the digital

transformation indicant:
60% will invest around 30 million pesos
Between 12 and 16% will invest between 300 and
2000 million pesos
From 7% to 10% will allocate between 2000 and
3000 million pesos.
15% will invest more than 18,000 million and this
investment will be made in the areas of technology,
people, organization and processes, marketing and
sales, customer knowledge.
The main obstacles in the process is:
Ignorance of the concept of digital transformation.
Difficulty and complexity of the process.
Absence of road map.
To estimate that the companies have taken steps that
they had to take in the field of having a web page,
digital and social channels.
References (Llano, 2016) Llano, J. C. (29 de 11 de 2016).
https://www.juancmejia.com/. Recuperado el
19 de 11 de 2019, de
https://www.juancmejia.com/transformacion-
digital/transformacion-digital-en-colombia-
ebook-gratis/
 Bibliography

explorable. (20196). https://explorable.com/. Recuperado el 19 de 11 de 2019, de

https://explorable.com/es/metodologia-de-la-investigacion

lightfieldstudios. (2019). https://es.123rf.com/. Recuperado el 19 de 11 de 2019, de

https://es.123rf.com/imagenes-de-

archivo/entrevista.html?utm_source=shareasale&utm_medium=affiliate&utm_campaign

=742098_1195097&sscid=b1k3_hlh2n&sti=mvhzdkperckt62qu5p|&mediapopup=10655

7121

Llano, J. C. (29 de 11 de 2016). https://www.juancmejia.com/. Recuperado el 19 de 11 de 2019,

de https://www.juancmejia.com/transformacion-digital/transformacion-digital-en-

colombia-ebook-gratis/

Torianyk, A. (2019). https://es.123rf.com/. Recuperado el 19 de 11 de 2019, de

https://es.123rf.com/imagenes-de-

archivo/metodologia.html?utm_source=shareasale&utm_medium=affiliate&utm_campai

gn=742098_1195097&sscid=b1k3_hlelj&sti=n3ib6ur1gmlpive7wo|&mediapopup=9825

9334