Business Creativity &

Innovation
BM017-3-M
FALL 2019

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What is Creative Thinking?
A way of looking at problem or situation from a fresh
perspective.
Related to imagination
Not explained by IQ
Enhanced creativity gives competitive edge
◦ So it’s NOT OPTIONAL!
◦ Creates a paradigm shift (new perspective)

Look for ideas; Be curious; Research

Use rules of inference

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What is Creative Thinking? Cont..
 Old problem in new way-> offer new dimension, Pattern, Process, way to find
undiscovered links
Sustainable business
Managing change and innovation requires creativity
Offers wide range of options for business development key is the selection
In this competitive business: Process of innovation, creativity and change no
longer confined to big firms.

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What is Creative Thinking? Cont..
Some Definition's
Wertheimer ([1945] 1959) suggested that creative thinking involved breaking down and
restructuring our knowledge about something in order to gain new insights into its nature.
Understanding our own cognitive model of reality may therefore be an important determinant
of our ability to think creatively.
Kelly (1955) and Rogers (1954) both supported this they add. Creativity is something that occurs
when we are able to organize our thoughts in such a way that readily leads to a different and
even better understanding of the subject or situation we are considering.
Maslow (1954) postulates : Primary -> source of new discovery, idea that depart from what exist
at given time; Secondary -> New Insight (Research)
Jick and Peiperl (2011) Argue, “change is changing” with large scale change no longer being the
exception but the norm for orgn operating in the modern business world. Question is how to
sutatin creativity at work that enables new ideas to emerge

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What is Creative Thinking? Cont..
Although there are numerous definitions proposed for Creativity and Creative thinking;
Summarize as below:-
“Creativity is the process through which new and useful ideas are generated. Where creative
thinking enables to find noble solution to unexpected problem taking changing time into
consideration”

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Types of Thinking
Reproductive
◦ Based on experience / successes
◦ Rigidity, unoriginal ideas
◦ ‘Mind set’ develops

Productive
◦ Multi-perspective thinking
◦ Unconventional, unique ideas
◦ Explore

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Creativity is just connecting things. When you ask
creative people how they did something, they feel
a little guilty because they didn’t really do it – they
just saw something. It seems obvious to them
after a while. That’s because they were able to
contact experience they’ve had and synthesize
new things.

Steve Jobs, Wired, February 1996

Source:
www.brainyquote.com/quotes/keywords/creativity/html
(accessed 28 March 2013).

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Group work 1:
Research one of the acknowledged innovations (e.g AR, VR, ipad, iphone, kindles, etc) and
identify
1. who are the major players in this industry? (consider whether the industry is dominated by
the companies that you had initially thought of)
2. what is the size of market?
3. How many people work in this industry?
4. What potential difficulties do you see for existing companies in this industry?

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