THE HEELS CHALLENGE

Industry: Shoe Industry

Company: Charles & Keith

Product: Women Shoes (Heels and Sandals)

Potential Location: Boulevard Mall

Target Audience: Women between age of 12 to 45 visiting mall

Purpose of event: Brand launching in Hyderabad

General Idea:

Our basic idea is to organize a obstacles based games show experience

in which we will organize different stages of obstacles that our
participants would have to go trough and who ever would get chance
to win a exclusive designer shoes. We would consider Gamification
control to our crowd. Social media hashtags and other methods would
be created to hype up the event, and social currency would be
considered, we also put a mirror which will instruct people to take
picture and post it on their social media to win a surprise in which we
may provide some coupons/Discounts or promotions so that they can
visit our outlet again in future.

Whole purpose of creating the experience event is to show people that

our products are not just stylish in look but they are durable for
different types of terrains and surfaces as well as to create awareness
among the people of Hyderabad.