8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

The ideal marketing plan needs to be a living, breathing and customized document. (it
Is the single document that is at the core of all of your marketing objectives, strategies
and tactics. in an effort to help you craft the perfect, and most importantly, realistic
marketing plan for your company, try using our 8
 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

Steps 1 : executive summary : This section is an overview of the problem or strategic

goals and a simple, direct summation of the marketing plans objective and strategies.

Steps 2: situation analysis : This includes competitive research, market analysis, swot
summaries of cultural trends and issues, recent performance, problems, opportunities
and strategies.

Steps 3 : sales analysis/forecast : where deemed necessary, marketing plans may not
be built on just generating sales, but on attaining leads, building social media
communities or creating in-store or web traffic. whatever your measurement, we
strongly believe establishing a baseline against which to measure your achievement.

Steps 4. Marketing objective : these are specific objectives based on identified

opportunities. Try to make these objectives measurable and attainable.

Steps 5. Marketing strategy: How do you intend to achieve these objectives2 (in the is
section, outline your channels, marketing tactics, creative messaging, etc.

Steps 6: implementation: outline in detail your rollout or execution of the strategy.

These are actions needed to achieve the objectives, whit dates, responsibilities and
details on how success will be measured.