Table of Contents

Executive Summary …………………………………………………… 1

Proposed Objectives …………………………………………………… 3

SWOT Graph …………………………………………………… 4

Analysis of Strengths …………………………………………………… 5

Analysis of Weaknesses …………………………………………………… 6

Analysis of Opportunities …………………………………………………… 7

Analysis of Threats …………………………………………………… 8

Competitive Analysis …………………………………………………… 9

Industry Key Success Factors …………………………………………………… 11

Analysis of Major Issues …………………………………………………… 13

Alternatives …………………………………………………… 14

Proposed Solution …………………………………………………… 16

Recommendations …………………………………………………… 17

Conclusions …………………………………………………… 19