Georgia Stucki

Math 1010

Reflection on Optimizing an Advertising Campaign

The optimizing an advertising campaign project is used to see how many ads should be

purchased to maximize the number of people who will be reached by the advertisements. The

project used linear programming to determine the best outcome. A local business have planned

to advertise their new products by purchasing advertisements on the radio and tv. The business

planned sixty total ads with three times as many TV ads as radio ads. Radio ads cost $20 each

while TV ads cost $120 each with an advertising budget of $6460. Each radio advertisement will

be heard by 900 people compared to tv ads that will be heard by 4500 people.

The project shows how math can be applied to the real world and how simple

calculations can be made when making a proposal. Not only will marketing teams have to use

this math but production teams would benefit from this formula to figure out how much to make

while spending the least amount of money. Another example would be a person making a garden

and needing to how much concrete and wood to buy to maximize the surface they were trying to

pay for.

The result of optimizing an advertising campaign was 17 radio ads and 51 tv ads would

maximize the number of people who will be exposed to the ads for a total of spending $6,640 for

all the ads. The owner can now have a way to look at the work done and see where the answer

came from.

This assignment made me change the way I think about how useful math can be in real

life situations. The assignment showed me that if you know how to work the problem it might be

simpler to do the math and understand how to solve it then put it into a calculator. Solving the
Georgia Stucki

Math 1010

problem on hand can make mistakes more noticeable and can make understanding the problem

clearer.